Influencer Marketing Insights

Discover the latest trends, strategies, and AI-powered insights to elevate your influencer marketing campaigns.

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6 Factors to Consider When Choosing an Influencer for Your Marketing Campaign
Influencer Marketing

6 Factors to Consider When Choosing an Influencer for Your Marketing Campaign

Learn about the top 6 factors to consider when selecting an influencer for your marketing campaign. From their audience and reach to their authenticity and fit with your brand, these key considerations will help you find the right influencer to promote your product or service.

PopStar Team
January 11, 2023
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Achieving E-Commerce Influencer Marketing Success
Influencer Marketing

Achieving E-Commerce Influencer Marketing Success

E-commerce is seeing high growth rates especially in the Southeast Asian region. The biggest winners for influencer marketing for e-commerce are located in Indonesia and the Philippines. Find out what it entails to stay on top of the game to achieve success.

PopStar Team
January 10, 2023
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How to Find Ideal Brand Ambassadors and Influencers for your Influencer Marketing Campaign
Influencer Marketing

How to Find Ideal Brand Ambassadors and Influencers for your Influencer Marketing Campaign

Your company is preparing to launch an influencer marketing campaign and the search is on for an ideal influencer. You can either partner with brand ambassadors or brand influencers. Know the slight difference and how to find the one just right for you.

PopStar Team
January 9, 2023
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How to Improve Influencer Marketing Using Influencer Product Reviews
Influencer Marketing

How to Improve Influencer Marketing Using Influencer Product Reviews

Product reviews can be really beneficial for all types of businesses. Here’s how to utilize Influencer Marketing to create glowing reviews to promote your product!

PopStar Team
January 6, 2023
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Reels or TikTok: Who’s the Winner for Digital Marketing?
Influencer Marketing

Reels or TikTok: Who’s the Winner for Digital Marketing?

Still debating which platform is best for branded short form videos? Check out these Instagram and Tiktok social media marketing tips to help you decide!

PopStar Team
January 5, 2023
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Social Media Campaign Trends: Outlook for 2023
Influencer Marketing

Social Media Campaign Trends: Outlook for 2023

2023 is in a few days, so here’s a quick briefer on the trends you should be including for your social media campaigns!

PopStar Team
December 27, 2022
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7 Ways to a Highly Effective Influencer Marketing Strategy for your Brand
Influencer Marketing

7 Ways to a Highly Effective Influencer Marketing Strategy for your Brand

Read on to discover what makes a Highly Effective Influencer Marketing Strategy! PopStar has all the steps laid out for you and your brand!

PopStar Team
December 23, 2022
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Influencer Marketing for Instagram: All You Need to Know
Influencer Marketing

Influencer Marketing for Instagram: All You Need to Know

Here’s a beginner’s guide on everything that you need to know about Influencer Marketing for Instagram!

PopStar Team
December 21, 2022
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Create Trendsetting TikTok Videos for Your Brand Strategy in 2023
Influencer Marketing

Create Trendsetting TikTok Videos for Your Brand Strategy in 2023

Ever wondered how to create trendsetting and viral videos on TikTok? Well, look no further ’cause we have all the tips you need for your brand strategy!

PopStar Team
December 16, 2022
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