Unveiling the Social Media Trends of 2024 for Social Media Marketers

The social media landscape is ever-evolving, and as we step into 2024, Philippine brands must stay ahead of the curve to maximize their impact. To help you make the most of your social media marketing efforts, PopStar prepared these seven most crucial social media trends that will shape the digital landscape, helping social media marketers in the Philippines thrive. Why You Should Know Your Trends Understanding how to leverage trends can do wonders for your brand’s online presence in the Philippines. It’s like having a friendly chat with your audience, presenting information in a way that’s not just interesting but also perfectly attuned to their daily social media experience. Why should you care about trends? Especially if your audience includes millennials, who practically breathe social media? Turns out, trends are the key to unlocking engagement with this dynamic demographic. Check out more on why millennials are the ideal audience for your brand in this insightful article. In a nutshell, embracing trends lets your brand become a part of your followers’ everyday lives. It’s all about using relatable content to spark long-term engagements and interactions. Ready to make your brand the talk of the social media town? Read on to know the important trends forecasted to make waves in the social media marketing world next year. 1. Text-Only Posts Take Center Stage In a surprising turn of events, text-only posts are making a comeback, and X (formerly Twitter) remains at the forefront. Despite uncertainties, X boasts over 540 million users, set to grow beyond 650 million. Other platforms like Mastodon, Bluesky, and Meta’s Threads are gaining traction. The key takeaway? Don’t underestimate the power of text-based content. Marketers should secure usernames on emerging platforms and explore cross-platform content repurposing strategies. PopStar Tip:  Secure usernames on emerging platforms. Repurpose text-only content across platforms. Embrace AI to streamline text creation. 2. Social Platforms as the Next Search Engines Social media platforms are becoming formidable search engines, challenging traditional ones. TikTok integrates Google search results, emphasizing the importance of answering audience questions on social platforms. Social SEO, focusing on search intent and edutainment content, is gaining prominence. Marketers should incorporate social SEO strategies across platforms and create content that addresses common queries in their niche. PopStar Tip: Use social SEO and keyword research for content calendars. Create informative content aligned with search intent. Incorporate social SEO without overshadowing other strategies. 3. The Resurgence of Longer Video Formats Contrary to the short-form video dominance, longer videos (2-5 minutes) are making a comeback. Platforms like Instagram Reels and TikTok are extending video lengths, catering to users seeking in-depth content. Marketers should experiment with longer videos, emphasizing evergreen content, and prioritize entertainment value. Including timestamps helps viewers navigate through content seamlessly. PopStar Tip: Experiment with 2-3 minute Reels and TikToks. Focus on evergreen, in-depth content. Include timestamps for longer video navigation. 4. Engagement Transitions to DMs With social feeds flooded, organic, uncurated posts from friends now thrive in DMs. Instagram’s Adam Mosseri notes the growth of Instagram in stories and DMs. Marketers need to adapt to this shift by encouraging audience DMs, preparing for increased customer service interactions, and exploring automated responses for common queries. PopStar Tip: Encourage audience DMs for questions and feedback. Equip the social team for efficient customer service. Set up automated responses for common queries. 5. Shares Trump Likes and Comments Shares are the golden metric, representing genuine engagement and vouching for your content. Unlike likes and comments, shares are harder to fake. Platforms like Instagram, TikTok, and X are emphasizing share counts. Marketers should design content for shareability, understanding their audience and creating content that resonates. PopStar Tip:   Analyze top-shared posts and replicate successful elements. Prioritize shareability in content creation. Include shares in regular marketing reports. 6. TikTok as (Still) the Trendsetting Hub TikTok continues to lead in setting video trends, with Reels following suit. Brands should actively observe TikTok trends, note how brands participate, and integrate relevant ideas into their content calendars. PopStar Tip: Monitor TikTok trends for content inspiration. Adapt trending ideas into brand content. Stay informed for a competitive edge. 7. Embracing YouTube Shorts YouTube Shorts, often overlooked, have seen a surge in popularity. With interest rising by over 500%, it’s a substantial opportunity for brands. Marketers should secure a YouTube channel, explore Shorts content strategies, and repurpose existing short-form videos for this growing platform. PopStar Tip: Secure a YouTube channel if not done already. Familiarize yourself with popular Shorts content. Outline a strategy and repurpose successful short-form videos. Final PopStar Tip These trends offer a roadmap for Philippine marketers to navigate the dynamic social media landscape in 2024. By embracing these shifts, brands can unlock new avenues for growth, connect with their audience effectively, and stay ahead in their social media marketing game. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.