Top 5 Influencer Marketing Mistake and How to Fix Them

28 March 2023 — Merr Fe Painagan Influencer marketing is rapidly gaining momentum in the Philippines, and for a good reason. As more businesses and organizations see the value of working with influencers to promote their products and services, competition in this industry is increasing. But, success in influencer marketing is not assured, and businesses may make certain frequent blunders that might jeopardize their initiatives. In this post, we’ll look at the top five deadly influencer marketing blunders to avoid in the Philippines. By understanding and sidestepping these pitfalls, you can set your brand up for success and stand out in the crowded influencer marketing landscape in the Philippines. Influencer campaigns were not supported When it comes to influencer marketing in the Philippines, no matter the size of your company, it’s critical to back up your investment in influencer campaigns. In fact, even working with smaller influencers can be valuable if you’re willing to whitelist their content. Avoid the trap of thinking that cheaper is always better – investing in the right influencer can yield significant returns for your brand. So, take the time to make your influencer campaign a success by investing in the necessary resources to ensure it’s effective. Remember, supporting your investment in influencers is key to achieving a successful marketing strategy in the Philippines. Influencers are experts in knowing their community In the world of influencer marketing in the Philippines, it’s essential to recognize that influencers are experts in understanding their communities. It’s a common mistake for brands and agencies to view influencers as mere audience aggregators, but they’re actually community leaders with a keen understanding of their potential customers’ mindset. To make the most of your influencer marketing campaign, it’s crucial to work with influencers who can bring valuable insights and a creative approach to the table. By facilitating creative briefs that incorporate the influencers’ unique perspectives, you can develop a campaign that resonates with your target audience and achieves the results you’re looking for.  Your test was too small Running a test campaign is an essential step in determining the effectiveness of your marketing efforts. However, it’s essential to understand that a test campaign should be more than just a single post. Even if that post reaches 100% of the influencer’s audience, there’s no guarantee that customers will purchase without gaining proper education and information about your product or service. Creators are more than just salespeople – their audiences don’t appreciate being used for purely promotional purposes. It takes time and effort to establish a connection and interest in your products and services. Consistency and familiarity are essential, and potential buyers must view your goods several times before they feel confident enough to visit your website or make a purchase. If your initial test campaign did not provide the desired results, try expanding your efforts and developing a more thorough plan that includes many articles as well as a commitment to educating and engaging potential consumers. Working with influencers that can provide regular and useful material to their followers may help you create trust and interest in your business, resulting in higher sales and brand exposure in the Philippines. Influencers were not vetted in depth rather picked by a platform In the Philippines’ fast-paced world of influencer marketing, it’s tempting to rely on influencer platforms to select the right creator for your campaign. However, the truth is that these platforms often lack the ability to properly vet influencers and understand their true passion and focus on your product or service. To ensure a successful partnership, it’s crucial to manually go through an influencer’s profile, read the comments, and ask them about their past campaigns. Finding the ideal influencer is about finding someone who genuinely resonates with your business and can produce authentic and interesting material to their audience. Quality comments that demonstrate genuine interest in the product or service reign supreme over meaningless comments like “lol.” If an influencer is unresponsive or uninterested in your campaign, it may indicate that they are not a good fit for your company. You can save money and guarantee that your campaign in the Philippines provides the results you want by taking the time to properly screen prospective influencers and collaborate with individuals who match your values and vision. Overpaying for influencers Influencer marketing has become a popular strategy for businesses in the Philippines looking to boost their brand awareness and increase sales. However, one common mistake is overpaying for influencers. While it’s important to compensate influencers fairly for their work, it’s equally important to ensure that you’re not overpaying and exceeding your marketing budget. To avoid overpaying for influencers, it’s essential to do your research and understand the industry standard rates for different tiers of influencers. Consider the influencer’s worth to your campaign beyond their follower numbers, such as their engagement rate, content quality, and alignment with your brand’s values and goals. You can maximize your ROI and get the most out of your influencer marketing campaign in the Philippines by bargaining honestly and transparently with influencers and working with those that correspond with your budget and goals. Remember that the quality of your partnership and your ability to connect with your target audience genuinely are more important than the amount you spend on influencer marketing. Final PopStar Tip: In conclusion, influencer marketing is a powerful tool for businesses and organizations in the Philippines to increase their brand awareness and drive sales. However, to achieve success in this competitive landscape, it’s crucial to avoid common influencer marketing mistakes. By ensuring that your influencer campaign is backed by sufficient resources, working with influencers who truly understand their communities, expanding your test campaigns, vetting influencers carefully, and avoiding overpaying for influencers, you can maximize your ROI and stand out from the crowd. Remember, successful influencer marketing is about building genuine connections with your target audience, and by avoiding these deadly influencer marketing blunders, you can set your brand up for success in the Philippines. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your influencer marketing here in the Philippines.