Top 10 Filipino Instagram Influencers in the Philippines: Who’s Earning Big in 2025?

Ever wondered how much Filipino Instagram influencers in the Philippines earn from their posts? The numbers might just surprise you! Instagram isn’t just a platform for sharing pictures and stories anymore; it’s a goldmine for top influencers who know how to leverage their massive following. From beauty queens to award-winning actresses, these influencers are making waves not just in the entertainment industry but also in digital marketing. Let’s dive into the list of the Philippines’ top Instagram earners! 1. Pia Wurtzbach Leading the pack is former Miss Universe Pia Wurtzbach , who reportedly earned an astonishing $3,669,205 (around P216 million ) in 2021 alone. Known for her impeccable fashion sense and advocacy posts, Pia’s Instagram feed is a blend of glamour, lifestyle, and inspiration—a perfect combination that attracts both fans and brands. 2. Kathryn Bernardo Dubbed as the Philippines’ Box Office Queen, Kathryn Bernardo takes the second spot with Instagram earnings of $3,533,360 (around P208 million ). Whether she’s sharing behind-the-scenes moments from her movies or glimpses of her personal life, Kathryn’s authenticity resonates with her followers, making her a top choice for premium endorsements. 3. Anne Curtis It’s no surprise to see Anne Curtis in third place, earning $2,936,119 (around P172 million ). As one of the country’s most beloved celebrities, Anne’s content—a mix of fitness, motherhood, and entertainment—attracts millions of fans and brand collaborations. 4. Kim Chiu Known as the Chinita Princess, Kim Chiu ranks fourth with earnings of $1,712,281 (around P100 million ). Her vibrant personality and engagement with fans through fun reels and heartfelt captions have solidified her place as a top influencer. 5. Andrea Brillantes Teen star Andrea Brillantes is a rising force in the influencer world, earning $1,281,692 (around P75 million ). With her edgy fashion and playful posts, Andrea captures the attention of both Gen Z and millennials. 6. Catriona Gray Miss Universe 2018 Catriona Gray proves that beauty queens dominate the Instagram scene, earning $1,190,233 (around P70 million ). Her inspiring content focuses on advocacy work, beauty, and travel, making her a versatile influencer. 7. Liza Soberano With her ethereal beauty and down-to-earth vibe, Liza Soberano earned $968,118 (around P57 million ). Her collaborations range from luxury brands to local businesses, proving her broad appeal. 8. Nadine Lustre Known for her artistic flair and unique aesthetic, Nadine Lustre takes the eighth spot with earnings of $354,294 (around P20.8 million ). Her posts often feature stunning visuals, making her a go-to for creative campaigns. 9. Alex Gonzaga Comedienne and vlogger Alex Gonzaga brings humor and relatability to her Instagram, earning $349,580 (around P20.5 million ). Her funny skits and lighthearted posts have garnered her a loyal following. 10. Marian Rivera Rounding out the list is actress and momfluencer Marian Rivera , who earned $75,709 (around P4.4 million ). Marian’s wholesome content, often featuring her family life, resonates deeply with her followers. Why Filipino Instagram Influencers Are Thriving The rise of Filipino Instagram influencers in the Philippines is no accident. With over 48 million Instagram users in the country, brands are increasingly turning to influencers to reach their target audiences. Influencers provide authentic, engaging, and highly relatable content, which makes them perfect ambassadors for both local and global brands. What Makes These Influencers Stand Out? The top Filipino Instagram influencers have mastered the art of storytelling. They connect with their audience through a mix of personal anecdotes, professional achievements, and branded content that feels natural. This authentic approach builds trust and encourages higher engagement rates, which translates to better returns for the brands they endorse. Final Popstar Tip The world of digital marketing in the Philippines has truly transformed, with Instagram playing a pivotal role in connecting brands to consumers. As we’ve seen, the top Filipino Instagram influencers are not just earning millions; they’re shaping the way brands communicate with their audiences. Whether you’re a business looking to collaborate or an aspiring influencer, there’s no better time to explore the power of digital influence in the Philippines.