How to Showcase Your Products on TikTok: Top Post Ideas Tailored for Your Brand in the Philippines

When it comes to flaunting your products, TikTok is the place to be, especially in the Philippines. The platform’s innate product discovery vibe makes it a treasure trove for consumer brands. People are more likely to stumble upon their next must-have on TikTok than any other social app, and the billions of views on hashtags like #TikTokMadeMeBuyIt are living proof. With thousands of creators racking up millions of loops for brands, nailing TikTok promotion is crucial. So, what does successful TikTok promotion look like in the Philippines? It’s not a one-size-fits-all deal. That’s why we’ve crafted this post to lay out the best practices for showcasing your products on TikTok; dive into the TikTok content trends that resonate with the Filipino audience and; spotlight TikTok marketing ideas and examples that seamlessly fit into your content strategy. 18 TikTok Promotion Ideas Tailored for the Philippines With over a billion monthly users, TikTok is buzzing in the Philippines. New products and brands go viral on the platform faster than you can say “TikTok sensation.” But, many businesses on TikTok are stuck in a content creation rut, unsure of what to post. That’s where influencers and influencer marketing often step in to fill the creative gap. However, brands should stay in the loop with trends and content types that tickle the fancy of TikTok shoppers in the Philippines. Below, we’ve crafted eighteen TikTok promotion ideas and examples to spark your creativity, perfect for brands or influencers to embrace. Consumer Packaged Goods (CPG) Here’s a fun fact: on TikTok, there’s no such thing as a “niche” product, especially in the Philippines. From #CleanTok to #FoodTok, the platform caters to shoppers of all kinds. CPG brands are thriving here, showcasing products big and small. Check out the types of videos they’re using to make a splash. 1. “Go Shopping With Me” Videos: Take Filipino viewers on a playful journey of an in-store purchase, letting them explore your products through the eyes of fellow customers. 2. “How-To” Hacks and Recipe Videos: Capitalize on the food frenzy by having content creators feature your products in recipe videos. It’s a tasty way to get noticed. 3. Taste Tests and Reaction Videos: Create a buzz with reaction videos, especially if it involves taste-testing a unique Filipino food or drink. Let creators bring their authenticity and personality to the table. 4. “Lifehack” Videos: Showcase your products by sharing clever life hacks. It’s a surefire way to engage Filipino TikTokers who love learning new things. Gadgets and Tech Products With over 14 billion views on #TechTok, the tech community on TikTok is thriving. If you’ve got innovative gadgets and gizmos, here’s how to make them shine. 5. Product-in-Action Videos: Let your product steal the show by showcasing it in action. Frame it as a storytelling experience to make it engaging and relatable. 6. Unboxing Videos: Tap into the excitement of unboxing videos, letting Filipino viewers virtually experience the joy of opening your tech products. Beauty, Skincare, and Haircare Product s Beauty brands have practically taken over TikTok, making it a challenge for newcomers in the Philippines. But fear not—here are some promotional ideas to help you make a splash. 7. GRWM (“Get Ready With Me”) Videos: Capture the magic of everyday routines by showcasing your products in creators’ morning or evening routines. 8. Before & After Videos: Provide visual proof of your products’ effectiveness with before-and-after videos, reassuring potential Filipino customers about the results they can expect. 9. Ingredient Explainer Videos: Educate your Filipino audience on the key ingredients of your products and why they work, tapping into TikTokers’ love for learning. Fashion Products Fashion brands thrive on TikTok, with trends and crazes popping up left and right in the Philippines. Dive into these ideas to make your mark. 10. “This or That?” Videos: Drive engagement by comparing different outfit combinations and letting the Filipino audience choose their favorites. It’s a great way to showcase multiple products in one go. 11. Try-On Haul Videos: Bring your products to life by filming them in their original packaging and then conducting an at-home runway show. It’s perfect for providing social proof for potential Filipino customers. 12. “How to Style” Videos: Share styling tips and inspirations to help your Filipino audience visualize how your products can be incorporated into their own wardrobes. 13. Outfit Inspo Videos: Tap into TikTok’s plethora of fashion trends and aesthetics, showing how your products can help achieve specific looks in the Philippines. Health and Wellness Products Educational content is a winner for wellness brands in the Philippines, given TikTok’s entertaining formats. Here’s how to shine a spotlight on your health-focused products. 14. Product Explainer Videos: Break down complex concepts and showcase how your products work in engaging and simple videos, making wellness accessible. 15. Problem-Solving Videos: Connect with your Filipino audience by addressing common health issues and showing how your products offer solutions. It’s about resonating with their pain points. Books and Publishers The rise of #BookTok has been one of the platform’s biggest surprises, contributing to record-breaking book sales. Dive into the world of books with these promotional ideas. 17. Teaser Videos: Create bite-sized trailers for your books by reading short excerpts, enticing the Filipino audience to discover more. 18. Recommendation Videos: Tap into the reading community by sharing book recommendations, helping avid Filipino readers discover their next favorite novel. Final PopStar Tip Those were quite a few ideas and examples to get your TikTok marketing strategy revved up in the Philippines. The key takeaway? TikTok product posts thrive when they’re relatable and authentic, and that’s why influencers are stealing the spotlight on the app. Scaling influencer marketing campaigns in the Philippines for maximum reach and ROI can be challenging, but the payoff is worth it. From expanding your pool of Filipino creators to handling product fulfillment, optimizing campaigns can be a time sink if you go the DIY route. Especially if your goal is to flood the platform with posts from Filipino creators. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.