How to Elevate Your Online Presence in the Philippines with Micro Influencers

30 March 2023 — Merr Fe Painagan Micro influencer marketing can be a good tactic for companies with little marketing resources. Yet, with micro influencers accounting for 91% of the influencer industry, there’s no shortage of creators to collaborate with. So why should marketers collaborate with micro influencers…and what exactly is a micro influencer? We’ve put up a comprehensive guide on micro influencer marketing so your company can get started quickly. Let’s get started. What exactly is a micro influencer? A micro influencer is an influencer with a following count of 10,000-100,000 people. Influencers are often classified into four groups based on the number of followers they have: Nano influencers have 1,000 to 10,000 followers. Micro influencers have between 10,000 and 100,000 followers. Macro influencers have 100,000 -1M followers Mega or celebrity influencers: 1 million or more followers Why work with micro influencers? Are you wondering why working with micro influencers is becoming increasingly popular among marketers? Let us show you why incorporating them into your marketing strategy can yield outstanding results. From improved engagement rates to cost-effectiveness, there are several reasons why micro influencers are a valuable asset to your brand. Our guide explores these benefits in-depth and highlights why micro influencer marketing is a game-changer for businesses of all sizes. Join us on this journey and discover how partnering with micro influencers can help elevate your brand’s online presence in the Philippines! Micro influencers charge lower rates As a business owner, you may be aware that collaborating with macro or mega influencers can be a costly affair, especially when targeting a massive audience. However, there is an alternative that can help you reach a broader audience without breaking the bank: micro influencers. By partnering with multiple micro influencers, you can significantly expand your brand’s reach while staying within budget. According to Influencer Marketing Hub, here’s what you can expect to pay when working with micro influencers in the Philippines: Instagram: $100–$500 per post YouTube: $200–$1,000 per video TikTok: $25–$125 per video Twitter: $20–$100 per tweet Facebook: $250–$1,250 per post On the other hand, collaborating with high-profile influencers can cost you $10,000 or more for just one post. While you’ll gain a larger audience, the cost-effectiveness of working with micro influencers can’t be ignored. Micro influencers typically have a more engaged audience In the Philippines, micro influencers have a more engaged following compared to macro-influencers. This is because micro influencers have a more personal connection with their audience, resulting in a higher engagement rate. Their content reaches a larger percentage of their followers, with more people actively engaging through likes, comments, and shares. A recent study discovered that micro influencers on Instagram have a 6% engagement rate, while mega-influencers have an engagement rate of only 1.97%. Micro influencers have a more targeted or niche audience Micro influencers cater to a more targeted or niche audience. By collaborating with micro influencers who focus on specific communities, you can reach a highly engaged audience that is genuinely interested in your product. For instance, partnering with a cake-decorating influencer can help promote your new line of piping tips, or working with a Dungeons and Dragons influencer can boost your new Dungeon Master kit’s visibility. Targeting a niche audience ensures that your product is seen by people who are most likely to buy it, making it a significant advantage of working with micro influencers. Don’t miss out on this opportunity to tap into a highly engaged and interested audience for your product in the Philippines! How to work with micro influencers? Looking to start your first influencer campaign in the Philippines? Micro influencers can be a great way to get started. To work with micro influencers, follow this four-step process: 1. Determine your goals and objectives. The first step, like with any new marketing strategy, should be to outline your overarching goals and objectives. What are your goals for your micro influencer marketing strategy? Among the many common purposes of influencer marketing are: Boost brand awareness Increase the quantity of brand mentions overall. Boost the number of people who follow you on social media. Increase website traffic Increase your sales. Determine what is most essential for your brand right now. And it is subject to alter over time. For example, you may begin your first influencer campaign with the intention of increasing awareness and social following, but later decide that you want to increase sales and conversions. 2. Find the ideal micro influencers for your company. The following step is to begin your search for influencers. There are several approaches to this. Then, individually search each social media network where you intend to execute your ad. Search by keyword(s), then narrow your results to only accounts. For example, if you want to collaborate with a health and wellness influencer on Instagram, go to the search page, type in a term like “health,” and then click on the “Accounts” option. You’ll find results like these to browse through: __IMAGE_PLACEHOLDER_0__ Examine the profiles to discover whether anyone shares your brand’s goal and offering (s). Browse through the results, search for various keywords, and construct a list of influencers to contact. Another strategy is to go through your follower list. There may already be some micro influencers who follow you, implying that they’ve been introduced to your company, to whom you may simply contact out about a relationship. Working with an influencer marketing agency is the last main technique for discovering the top influencers for your next campaign. Several of these companies or influencer marketing platforms are experts at matching their customers with the greatest influencers for the job. Searching for an influencer marketing firm is a terrific option if working with an agency is within your budget or if you want to collaborate with an expert for your first campaign. Several agencies also specialize in certain areas, resulting in an even better fit. 3. Select the finest content categories for your influencer partners to develop. The next stage is to decide which platforms and sorts of content your influencer partners will generate. While the influencers are in charge of developing the content, having recommendations and current ideas included in a kit or your contract agreement might be a terrific starting point. Micro influencers may be found on a variety of platforms, but Instagram, TikTok, and YouTube are the most popular for influencer marketing efforts. Here’s an example of an Instagram pos t in which Toyota collaborated with a trip micro influencer to market the 4runner. Here’s a brief video from a TikTok micro influencer that was sponsored by a beach town to lure tourists: @brittanyroseblog Dolphins, glow in the dark kayaks and the BEST SUNSETS!🙌🏼🌅 You need fo know about this hidden beach town in FL! #Navarrebeach #florida #ad @relax_in_navarre ♬ love nwantinti (ah ah ah) – CKay Finally, consider this YouTube video in which a beauty micro influencer recommends a product: These are all excellent examples of how to deal with micro influencers. You can utilize the following extra content ideas: Deliver free merchandise that can be included in an unboxing video. Collaborate with Twitter influencers in areas where text tweets may truly shine. Using Instagram carousels, have them tell a tale about your brand/product/service. Develop branded hashtags that any influencer with whom you collaborate can use. Provide affiliate discount vouchers to assist promote sales. Request that influencers give a product lesson with their audience. Hold a giveaway in collaboration with a micro influencer. Create micro videos with influencers that can be shared on TikTok and Reels. While coming up with ideas for your influencer campaign, be creative. The possibilities are limitless—just make sure your content ideas contribute to your initial goals and objectives. Being featured in an unboxing video, for example, is a terrific way to raise brand recognition, while offering discount coupons boosts sales. 4. Use micro influencer material to tell the story of your business. What is the backstory of your brand? What is the motivation behind the business, and what pain problem prompted you or your founder to start it? Employ this tale in all of your communications, but especially when engaging with micro influencers. When micro influencers share your company and its products/services with their audiences, they might appeal to their audiences even more, increasing their interest in making a purchase. Since influencers, particularly micro influencers, are perceived as more real and trustworthy, their audience is more inclined to accept their endorsement of your company and value your brand narrative. Provide paperwork with the marketing message, company background, your brand narrative and/or mission, and other relevant facts or talking points for your influencers to use when crafting promotional material. Final PopStar Tip: In conclusion, micro-influencer marketing is a great way for companies with limited resources to expand their reach and visibility. With 91% of the influencer industry consisting of micro-influencers, businesses have a broad pool of creators to choose from. Micro-influencers charge lower rates, have a more engaged audience, and typically cater to a more targeted or niche audience. With these advantages, partnering with micro-influencers can significantly boost a brand’s online presence in the Philippines. To get started, businesses should outline their goals and objectives, search for influencers through social media networks, their follower lists, or working with an influencer marketing agency. With these steps, companies can successfully collaborate with micro-influencers and achieve their marketing goals. Send us a message  or contact our Team at  contact@pop-star.me  for more information on how PopStar can help you in your micro influencer marketing here in the Philippines.