Finding the Right Micro-Influencer to Help Grow Your Business in the Philippines

“Influencer” is a term that we all are familiar with. But not a lot of people know about “micro-influencers” which can be used in social media marketing. Micro-influencers are known for having an engaged community, specific audience, and smaller following with a follower range. The range of following for micro-influencers come in a range of about 10,000 to 50,000. Micro-influencers are able to succeed by showcasing similar interests to their audience, which makes of a targeted approach in marketing. Even if micro-influencers may not have the same followers are bigger and more well-known influencers, they can give your business more quality engagement. By getting the right influencer, you can reach your target audience so you an make sure that the right people are following your business on different social media platforms. As compared to other types of influencers, micro-influencers are easier to find. There are many different kinds of tools that you can use to your expense to find your target market. Several tools can be used at your disposal to find influencers that align with your brand’s goals and values. It is important to be able to establish your goals and expectations when working with micro-influencers. This is to make sure that you both are on the same page and working towards the same goal so that this will prevent any type of miscommunication. By collaborating with the right micro-influencers, you can create content that your audience would absolutely love and reach your brand’s long-term goals. Why Work With Micro-Influencers Keep reading to find out the four major reasons why your business would benefit from working and partnering with a micro-influencer. Higher Engagement Get the most out of partnering with micro-influencers. Micro-influencers can give you high engagement rates without you having to spend too much money, yay! Influencers with fewer followers tend to have more engagement since the influencer would be able to talk and interact with majority of their followers. As such, micro-influencers have more niche audiences that are more engaged. Affordable Is your budget tight? Look for micro-influencers. Micro-influencers are a cost-effective approach when looking into influencer marketing. You can get your brand to reach more people without putting a hole in your wallet. Micro-influencers focus a lot more on sponsored content, which allows you to spread your budget towards multiple collaborations among many influencers. By partnering with them, you can generate more conversions than you would with just a single celebrity endorsement. Authentic and Trustworthy Micro-influencers, who have a smaller following compared to traditional celebrities, possess the unique ability to establish a more intimate relationship with their audience. Rather than being viewed as distant personalities, these influencers are perceived as trusted friends who offer valuable insights and recommendations. The relatability factor, coupled with high-quality content, significantly influences their followers’ decision-making process and strengthens their trust. According to a recent survey, 40% of millennials believe that their favorite YouTube influencer understands them better than their actual friends. As users trust micro-influencers, they become more receptive to the products they promote. This presents a prime opportunity for businesses to leverage micro-influencer partnerships and boost their brand awareness and sales. Targeted Audience Base As stated beforehand, micro-influencers have smaller followers and more focused audiences. An example would be a micro-influencer who uses TikTok to produce cooking videos. This type of influencer will for sure attract users who share the same interests as them which is cooking. This is then a great opportunity for businesses in the cooking industry to contact and partner with this influencer to connect with their target audience. How to Find Micro-Influencers for Your Brand Having established the potential benefits of partnering with micro-influencers, the next crucial step is to identify the right influencers for your business. Here are a few ways you can get micro-influencers that fit your brand the best A Micro-influencer Agency While identifying suitable micro-influencers can be challenging, influencer marketing agencies can help connect businesses with relevant influencers who align with their niche and values. These agencies can facilitate effective communication and maintain a healthy working relationship between all parties involved, making sure the marketing campaign remains impactful. Partnering with influencer marketing agencies is an efficient way to find trustworthy and affordable micro-influencers for your brand. It’s crucial to consider the fees or commissions charged by these agencies to ensure that the partnership is profitable for your business. By partnering with the right micro-influencer agency, businesses can leverage the power of micro-influencers and significantly boost their brand’s reach and sales. Hashtags One of the platforms you can use to find micro-influencers is Instagram! There are also other platforms that use hashtags such as YouTube, Facebook, and TikTok. There are many influencers to choose from, especially those that go well with your brand and values. Anyway, one of the ways to find these influences are through the use of hashtags that are related to your product, business or market. After searching the hashtags, you can go through the search results and find accounts that produce content that will interest your target audience. When choosing the right micro-influencer to partner with for your brand, it is important for you to be able to measure the success of this partnership so you can gage its effectiveness. This means measuring engagement of their audience to the content by measuring likes, comments, and shares. Don’t limit yourself towards the focus on the amount of followers the influencer has. Since your target when partnering with a micro-influencer is to gather attention from an active community who will more likely become your customers as well. By doing this, it should be easier for you to find influencers you will have a great partnership with. Google Another way to find micro-influencers your customers will love is going to Google. You can type in the keywords of the brand, product, or market in the search bar to get some great results. For example, you could type in “beauty influencers” if you’re a brand in the beauty industry. Meanwhile, if you’re in the fitness industry, you can search for “pilates influences”. When it comes to searching these on Google, you can also come across many blogs and websites that actually list down some niche influencers. These blogs can provide you with information about these influencers and save you time on searching about their reach, engagement, and contact information. By doing this, you can easily identify if a micro-influencer is someone you would like to have represent your brand or not. Being able to work with micro-influencers who are passionate about your product and services will be a game changer for marketing campaign and ultimately your business. Micro-influencers’ high engagement rates and dedicated followers can help your brand reach new audiences, drive traffic to your website, and ultimately boost sales of your company which is a great benefit to you. Search Bar If you’re interested in finding micro-influencers on a specific platform, use the platform’s search bar! Take being on Instagram as an example. If you were to type in something like “make up influencer/blogger” will show you a few of the top accounts that have the same words in their bio. By doing this, you can find micro-influencers who already have a following interested in your niche. You can look through their posts, followers, and engagement to determine if they’re a good fit for your brand. Don’t forget to make sure to analyze their engagement rates and check if their followers are genuine before partnering with them. Start Your Micro-Influencer Partnership! In short, micro-influencers are a popular way of businesses to reach out to more people. You are going to be missing out on a lot if you don’t add influencer marketing, especially micro-influencer, in your strategy. By being able to target specific audiences through micro-influencers, you can get more authentic engagement without having to spend so much. An important thing to keep in mind of when trying to find the right micro-influencer is establishing your goals, communicate with them thoroughly, and make the most out of tools like micro-influencer agencies or searching hashtags. Influencers, especially micro influencers, can help businesses generate content that their target audience would love, making customers love the brand more! Visit www.pop-star.me or email our Account Group Head at jamie.garcia@pop-star.me for more information on how PopStar Philippines can help you find the right micro-influencers to boost your business to the max today.