24 Must-Follow Instagram Influencers in the Philippines: Your Ultimate Guide to Trends and Inspiration

Are you ready to bring new energy to your Instagram feed? Dive into the vibrant world of Filipino Instagram influencers who are shaking up the online scene! These influencers aren’t just content creators—they’re trailblazers in fashion, fitness, family life, and beyond. Ever wondered who the biggest trendsetters in the Philippines are? Let’s explore some of the top Instagram personalities who capture the essence of modern Filipino culture. 1. Anne Curtis With over 20 million followers, Anne Curtis is a true Filipino icon. Known for her starring roles in TV dramas and movies, Anne shares glimpses into her life as a mother, actress, and model. Her feed showcases everything from her stylish outfits to adorable moments with her daughter, Dahlia Amélie. Her Instagram is perfect for those who want to see a blend of glamour and family life. 2. Andrea Brillantes Andrea rose to fame with her roles in popular Filipino TV series and films, gathering over 15 million followers along the way. At just 19, she launched her own makeup line, Lucky Beauty, becoming one of the youngest CEOs in the industry. Her collaborations with big brands like H&M make her a go-to for all things beauty and style. 3. David Guison For a sophisticated feed with fashion inspiration, check out David Guison. Known for his partnerships with brands like Tommy Hilfiger and H&M, David’s Instagram highlights trendy cafes, travels, and couple snapshots with his girlfriend, model Angelique Manto. His eye for detail makes his posts both captivating and creative. 4. Ivana Alawi Ivana Alawi is a half-Moroccan, half-Filipina actress whose charm and humor make her one of the Philippines’ top influencers. With millions of subscribers on YouTube, Ivana’s Instagram shares behind-the-scenes moments and glimpses of her life as a beauty mogul with her own skincare brand, Ivana Skin. 5. Kathryn Bernardo One of the Philippines’ most popular actresses, Kathryn Bernardo has almost 21 million followers. Her roles in blockbuster films like The Hows of Us and Hello, Love, Goodbye cemented her status in the entertainment industry. On Instagram, Kathryn’s posts range from fashion-forward selfies to fun travel moments. 6. Marian Rivera Marian Rivera is a staple in the Filipino entertainment scene, known for her heartfelt roles and stunning presence. As TikTok’s Breakthrough Creator of the Year in 2023, Marian also has an incredible following on Facebook. Her Instagram feed is filled with family photos and fun dance videos. 7. Niana Guerrero At just 18 years old, Niana Guerrero has made waves with her dance covers, bringing in almost 45 million TikTok followers and countless views. Her collaborations with her siblings, including her brother Ranz Kyle, showcase their vibrant personalities and energetic dance moves, making her a must-follow for dance and fun. 8. Pia Wurtzbach Miss Universe 2015 Pia Wurtzbach shares a mix of glamorous photoshoots and candid snapshots with her husband, Jeremy Jauncey. Her feed provides an intimate look into her life as a model, actress, and global advocate, with 15 million followers watching her every stylish move. 9. Ranz Kyle Ranz Kyle, the older brother of Niana Guerrero, is known for his pranks and challenges. With 15 million YouTube subscribers, he captures the fun and thrill of being an influencer. Ranz is especially popular for his series with Niana, where they create humorous and relatable content. 10. Sabby and Sophia The Marie Twins, Sabby and Sophia, are known for their synchronized dance moves and lovable personalities. With 20 million TikTok subscribers, these twins bring trendy challenges to life and have almost 6 million subscribers on YouTube. Their energy and chemistry are simply magnetic. 11. Zeinab Harake A Filipino-Lebanese influencer, Zeinab Harake is a full-time YouTuber with almost 15 million subscribers. Her content showcases a mix of challenges, pranks, and lifestyle videos, making her a go-to for fans looking for an entertaining dose of real life. 12. Heart Evangelista Heart Evangelista, also known as Love Marie, has become a global icon. Known for her artistic skills and advocacy, Heart shares stunning photoshoots, art, and lifestyle content. Her feed is a blend of luxury and art, with her unique aesthetic reaching audiences worldwide. 13. Bretman Rock Filipino-American star Bretman Rock rose to fame with his comedic flair and unapologetic personality. With accolades like Time’s 30 Most Influential Teens and Forbes’ 30 Under 30 Asia, Bretman’s feed is a mix of fitness, makeup tutorials, and fun moments. 14. Patricia Henson Patricia Henson has over 270,000 Instagram followers and is known for her collaborations with top brands. As a model and influencer, Patricia brings her followers along her journey through fashion, beauty, and creative expression. 15. Bella Poarch Bella Poarch became a sensation with her lip-sync videos on TikTok. Now a singer and model, her debut EP Dolls includes hits like “Build a Bitch.” Bella’s Instagram offers insights into her music journey and her Filipino-American background. 16. Solenn Heussaff Solenn Heussaff is a multitalented French-Filipina artist, celebrated for her role in E!’s It Girls . Her feed is a mix of art, family, and travel, making her an inspiring personality to follow if you’re looking for creativity and style. 17. Arra San Agustin Arra San Agustin, an actress and host, is best known for her roles in various Filipino dramas. Her feed combines work highlights with her off-screen passions, making her a relatable star in Filipino media. 18. Kelley Day British-Filipino model Kelley Day gained fame after representing the Philippines at Miss Eco International. Her elegant photos and lifestyle content reflect her journey as a beauty queen and influencer. 19. Catriona Gray Crowned Miss Universe in 2018, Catriona Gray uses her platform to promote social causes and share inspiring moments. Her feed is a collection of travel, fashion, and advocacy work, drawing millions of followers globally. 20. Ida Anduyan As a rising digital artist, Ida Anduyan’s feed is packed with artistic visuals. Whether through cinematography, photography, or graphic design, she brings her creative world to life on Instagram. 21. Ruffa Gutierrez Ruffa Gutierrez, part of the well-known Gutierrez family, starred in E!’s It Takes Guts to Be a Gutierrez. Her profile includes glamorous moments, family snapshots, and iconic fashion statements. 22. Sarah Lahbati Sarah Lahbati is an actress and dancer who shares her life with her husband, Richard Gutierrez, and their children. Her feed reflects her style, family adventures, and her love for fitness. 23. Georgina Wilson Georgina Wilson, known for her role in E!’s It Girls , shares her life as an entrepreneur and a mother. Her Instagram gives a glimpse into her world of fashion, family, and business. 24. Isabelle Daza Actress and host Isabelle Daza, daughter of Filipino culinary legend Nora Daza, offers her followers a mix of family life, career highlights, and fitness inspiration. Final PopStar Tip From global icons to lifestyle trendsetters, Filipino Instagram influencers bring a unique and dynamic presence to the social media scene. Following these personalities keeps you connected to Filipino culture, fashion, and entertainment in an engaging, visually captivating way. Who will be your next follow? Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.