11 Viral Influencer Marketing Campaigns to Inspire Your Next Big Hit in the Philippines

In the ever-evolving landscape of digital marketing, influencer marketing campaigns have proven to be a powerful tool for brands. As we focus on the Philippines, let’s explore some of the most successful viral marketing campaigns from around the world. These examples can provide valuable insights and inspiration for crafting your next influencer marketing campaign in the Philippines. 1. Barbie Movie Campaign The 2023 “Barbie” movie campaign is a prime example of a well-executed influencer marketing campaign. The movie’s virality was no accident; it was a meticulously planned strategy to ensure Barbie was everywhere. One of the standout tactics was the Barbie Selfie Generator, which allowed social media users to create their own Barbie-style selfies using a themed filter. This user-generated content spread rapidly, with everyone from celebrities to everyday users joining in. The campaign also featured numerous brand partnerships. Airbnb offered a contest for a stay at Barbie’s Malibu Dreamhouse, while brands like Zara and Nyx launched limited-edition Barbie collections. In London, the streets turned pink with Barbie-themed decorations, including pink taxis and even a pink Tardis. The result? A massive box office success with $337 million globally, largely driven by the viral marketing efforts. 2. Cobra Kai Chop Netflix’s promotion for Season 3 of “Cobra Kai” utilized TikTok’s influencer marketing to reach a diverse audience. The interactive Cobra Kai Chop filter on TikTok allowed users to score points by chopping virtual objects. Influencers from various backgrounds put their unique spin on the filter, creating content that resonated with their followers. The campaign’s success was evident in the numbers: the #CobraKaiChop hashtag garnered 4.6 billion views, and the interactive filter was used in 1.1 million posts. This strategy not only boosted awareness but also drove significant engagement, making it a standout example of influencer marketing. 3. IZIMINI’s Viral Launch IZIMINI, an Australian brand, saw a meteoric rise thanks to a single influencer post. Steph Claire Smith, a popular model and parenting influencer, posted about IZIMINI’s products shortly after their launch in 2021. The brand’s chair and hat set quickly sold out, demonstrating the power of influencer marketing. By partnering with other influencers who shared discount codes, IZIMINI expanded its reach. The brand has since grown into a leading outdoor lifestyle accessories company, amassing over 37k Instagram followers in just three years. 4. Lirika Matoshi’s Strawberry Dress The viral strawberry dress by Lirika Matoshi became an internet sensation during the pandemic. With its timing during the rise of the “cottagecore” aesthetic and a general longing for better times, the dress captured the hearts of social media users. TikTok creators, Instagram influencers, and even DIY enthusiasts contributed to the dress’s popularity, driving a 1,000% increase in sales between July and August 2020. 5. Stanley Quencher Stanley, a brand with roots dating back to the 1910s, became a viral sensation by targeting a new audience. Initially appealing to laborers and outdoor enthusiasts, the brand shifted its focus to women through a collaboration with The Buy Guide. This online shopping guide, with its largely female audience, helped Stanley’s Quencher cups sell out quickly. The viral success continued with a TikTok video showing a Stanley cup surviving a car fire, which garnered over 9 million likes. Stanley’s response to the incident, gifting the customer a new car, further boosted the brand’s popularity and showcased its customer-centric approach. 6. Chipotle TikTok Hacks Chipotle leveraged TikTok’s popularity by encouraging influential creators to share their custom orders. The viral fajita quesadilla, also known as the Keithadilla, originated from TikTok influencers Alexis Frost and Keith Lee. The content generated over 30 million views and 3 million likes, prompting Chipotle to temporarily add the item to their menu. This strategy not only increased engagement but also drove sales by responding to viral trends. 7. Dyson Airwrap Dyson’s Airwrap achieved viral success through content created by YouTube and TikTok influencers. Tutorials and before-and-after videos highlighted the product’s capabilities, justifying its high price. Influencers like Mollie Campsie and Jonathan Van Ness played a key role in promoting the Airwrap, making it a highly coveted item. By 2022, it had become one of the top gift items, consistently selling out in stores. 8. KFC x Crocs The unexpected collaboration between KFC and Crocs resulted in a viral marketing campaign that captured widespread attention. The iconic Crocs clogs were designed to look like a bucket of fried chicken, complete with a fake chicken leg. This quirky and unexpected partnership generated significant buzz, leading to the shoes selling out within 30 minutes of their release. The collaboration’s virality was further amplified by discussions on social media. 9. Halo TV Series Paramount’s promotion for the Halo TV series utilized a futuristic drone display to create a giant QR code in the sky over Austin, Texas. This innovative guerrilla marketing tactic allowed people to scan the code to watch the trailer on YouTube. The campaign received significant social media traction, showcasing the potential of creative and attention-grabbing marketing strategies. 10. Magic Spoon Magic Spoon’s success lies in product seeding, affiliate programs, and strategic social ads powered by creator-generated content. The brand focused on collaborating with health-conscious and parenting influencers who aligned with their values. This approach helped Magic Spoon build a strong community of like-minded consumers, driving awareness and sales for their premium cereal products. 11. Glow Recipe Watermelon Glow Hue Drops Glow Recipe’s Watermelon Glow Hue Drops went viral accidentally when influencer Aysha Harun shared a video trying the unreleased product. Her genuine excitement and positive reaction led to the product going viral, with over 3 million views and 321k likes on TikTok. The brand quickly adjusted their launch strategy, sending the product to more influencers, which further amplified its reach and popularity. Final PopStar Tip These examples of viral influencer marketing campaigns highlight the power of creativity, timing, and strategic collaborations. For brands looking to succeed with an influencer marketing campaign in the Philippines, these campaigns offer valuable insights and inspiration. By leveraging the right influencers, creating engaging content, and staying responsive to trends, brands can create impactful and memorable campaigns that resonate with their target audience. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.