Why Nano Influencers are the New Must-Have for Your Brand’s Marketing Strategy in the Philippines

22 March 2023 — Merr Fe Painagan The Influencer Pyramid suggests that when searching for influencers, mega and micro influencers should be your top choices. Nano influencers, on the other hand, are becoming increasingly significant in the realm of influencer marketing in the Philippines. Nowadays, brands heavily rely on influencers to reach their intended audience as offline communication has come to a halt. Because social media is now the sole means to keep in touch with customers, influencer marketing has become a very successful technique for communicating brand messaging and promoting new items. Even while influencer marketing is here to stay, many companies are concerned about the legitimacy of the influencers with whom they work. To achieve the desired results, it is important to implement influencer campaigns thoughtfully. While most businesses focus on micro and mega influencers, another kind of influencers deserves to be recognized: nano influencers. micro influencers are a great fit for almost all niches, which is why they have been the first choice for most brand campaigns. However, some campaigns require nano influencers. We will explain all you need to know about nano influencers and why they might be a great asset for your forthcoming influencer marketing initiatives in the Philippines in this article. Who are Nano Influencers? Nano influencers refer to individuals who have a follower count ranging from 1000 to 10,000. In the Philippines, they are considered as up-and-coming influencers who are still building their audience base. These small-scale influencers usually focus on one specific niche and create content with a purpose. Because they aim to grow their audience base, their content often provides value to their followers. Nano-influencers, unlike established influencers with more than 10,000 followers, are not necessarily compensated for endorsing companies or services. Instead, they often invest in products and services and provide authentic reviews. Initially, their follower base typically consists of acquaintances and users interested in the niche they cater to. However, they enjoy a niche audience base, which can lead to higher engagement rates and stronger relationships with their followers. In the Philippines, brands are starting to recognize the potential of nano influencers and are beginning to collaborate with them for their influencer marketing campaigns. Why Collaborate with Nano Influencers in the Philippines? If you’re a brand wondering why you should collaborate with nano influencers who have a smaller follower base compared to micro and mega influencers, here are some reasons to consider: Nano influencers have a close bond with their followers. In the Philippines, nano influencers often have a closer rapport with their followers compared to micro and mega influencers. As they are still building their presence on social media, they communicate regularly with their followers, which results in good engagement rates. Nano influencers are more authentic. Since most of their follower base is made up of acquaintances, nano influencers have a higher level of authenticity. People tend to trust their reviews and content more, making them an excellent choice for brands looking to promote their products and services. Nano influencers are loyal to their niche. Nano influencers typically focus on a specific niche, making them highly relevant. For brands looking for influencers who post only about a particular industry, nano influencers are an excellent option. Over time, they also gain expertise in their chosen field. Nano influencers are cost-effective. As they are just starting out, nano influencers may collaborate in exchange for products or services. This limits the cost of your influencer marketing campaign while expanding your reach by working with multiple nano influencers. Nano influencers offer unique content ideas. Unlike micro and mega influencers, nano influencers have the capacity to come up with new and creative content ideas. Working with them can bring a fresh perspective to your marketing strategy. Choosing relevant and quality influencers is critical to your influencer marketing strategy. In the Philippines, finding the right nano influencers for your brand requires research and careful consideration. How to Find Nano Influencers and Plan Your Campaign? If you’re looking to collaborate with nano influencers for your brand’s social media campaign, here are some steps to follow: Define your campaign goals Your campaign goals should align with the capabilities of the nano influencers you choose. Consider what you want to achieve from the campaign before selecting influencers. Choose the right social media platform Not all nano influencers have an equal presence on all social media platforms. You need to choose the right platform for your campaign to impact your influencer selection. Use a reliable influencer database Apps like PopStar offers a reliable list of influencers to choose from. It provides information about their follower count, niche, and content. This helps you choose the best influencers for your campaign. Create a campaign strategy and select influencers Draft a plan that includes your content strategy and target audience data. Use this information to shortlist influencers. Determine your budget With nano influencers, you have more flexibility with your budget. However, make sure to clear things in advance. Schedule the campaign Once you have your list of influencers, schedule the campaign with them. Decide the timing of the posts and other details. Finally, analyze your campaign’s impact. Use Unbox Social’s social media analytics solution to measure your brand’s social media presence and assess the effectiveness of your campaign. This will help you improve your strategies for future campaigns. Why Nano Influencers Are Essential for Your Brand’s Marketing Campaigns in the Philippines In today’s influencer marketing industry, brands are exploring all types of influencers, including nano influencers, for specific campaigns. Here’s why nano influencers have become a significant part of marketing campaigns: Increasing number of quality nano influencers Nano influencers have come a long way from being casually active on social media. They now provide quality content and are known for their ability to cater to specific niches. With an increase in the number of nano influencers, brands have more options to choose from. Catering to less popular niches Nano influencers stay true to their niche, and brands looking for influencers for less popular niches like mental health, nutrition, DIY, pets, and others can rely on nano influencers. Authenticity over promotion Nano influencers value their followers and maintain authenticity over promoting products. Unlike mega influencers, nano influencers connect with their followers and build a strong relationship. Collaboration with new content creators Partnering with nano influencers provides brands with an opportunity to work with new content creators who can bring a different audience base and identity with their unique presentation style. This can make your brand stand out from your competitors. Reaching potential consumers Nano influencers have a niche audience that is genuinely interested in their niche. Partnering with them can help brands reach a potential consumer base that is likely to convert into loyal customers. To reap the benefits of nano influencers, ensure that your campaign goals and objectives are in sync with their capacity to deliver. Unbox Social, an influencer marketing platform in the Philippines, can help you find quality nano influencers and plan a successful campaign. Final PopStar Tip Influencer marketing has become a vital tool for brands in the Philippines to reach their intended audience during the pandemic. The Influencer Pyramid recommends using mega and micro influencers, but the rise of nano influencers in the Philippines cannot be ignored. Nano influencers, with a follower count ranging from 1000 to 10,000, focus on one specific niche and often provide authentic reviews. They offer unique content ideas, have a close bond with their followers, are more authentic, loyal to their niche, and cost-effective. To collaborate with nano influencers, define campaign goals, choose the right social media platform, use a reliable influencer database, create a campaign strategy, determine the budget, schedule the campaign, and analyze the impact. Brands looking for influencers who cater to specific niches will find nano influencers to be an excellent choice. With the increase in the number of quality nano influencers, brands have more options to choose from. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your nano influencer journey to drive more sales.