Why Brands in the Philippines are Turning to Influencer Marketing Platforms

30 March 2023 — Merr Fe Painagan There has been a significant shift in the way businesses operate and market their products in the Philippines in recent years. Marketers now have an unparalleled chance to connect their target population more efficiently than ever before, thanks to the arrival of social media. The power of influencer marketing has reinforced this trend, allowing businesses to reach a larger audience with more effect. Influencer marketing has grown in popularity, and it is now a highly successful internet advertising approach for many businesses. Indeed, it has emerged as a popular issue in brand marketing conversations, and with more trends likely to emerge in 2023, it is set to further dominate the advertising scene. Long-term influencer partnerships to become the norm In 2023, brands in the Philippines may adopt long-term influencer partnerships as the norm. Such collaborations can enhance the impact of a brand’s content and strengthen its credibility. Through these extended partnerships, creators gain a deeper understanding of the brand and its products or services, enabling them to become true brand ambassadors. Moreover, the influencers’ insights can help businesses develop new products or campaigns that better resonate with their target audience. More attention to nano and micro influencers In the Philippines, influencer marketing presents a significant opportunity for brands and marketers. The trend is shifting towards nano and micro influencers, who have proven to drive higher levels of engagement on social media platforms. In 2022, micro and mid-tier influencers gained immense popularity due to their niche focus and authenticity. They tend to have highly engaged audiences that are interested in a particular niche, making them ideal partners for brands looking to target specific demographics. In 2023, brands in the Philippines are likely to pay more attention to these influencers and their potential for driving brand growth. Influencers will take creative control In the Philippines, there is a new trend emerging in influencer marketing, where brands are giving influencers complete creative control to enhance the success of their marketing campaigns. This approach allows influencers to curate their own narratives and leverage their storytelling skills to create compelling brand content. With their expertise in social media platforms and audience engagement, professional influencers may even be seen as creative directors and executive producers. AI-based influencer discovery In 2023, brands in the Philippines can leverage AI-powered tools to discover the ideal influencers for their campaigns. These tools will help identify influencers with better performance, wider reach, and unique content, providing lucrative opportunities for brands. Moreover, algorithms will analyze influencers’ content, demographics, and engagement patterns to generate a list of potential collaborators for brands to consider. This AI-based influencer discovery will undoubtedly prove to be a game-changer for brands seeking to maximize the potential of influencer marketing. Video content to get more dominant In the Philippines, video content is expected to become increasingly dominant in 2023 as social media platforms prioritize live streaming and social commerce, and introduce new features. Video content is highly effective in entertaining viewers while delivering information, making it an ideal medium for marketers to connect with younger audiences. Short video formats, in particular, will be a popular choice for marketers, given the projected increase in social media users. Performance-based deals to get traction Performance-based deals are also set to gain traction in 2023, as brands increasingly seek long-term partnerships with influencers, who play a significant role in affiliate marketing programs. To ensure influencers fulfill their commitments, brands will expect predetermined levels of clicks or sales. Influencers should consider converting such performance-based contracts into ongoing royalties instead of accepting a one-time payment. By doing so, they can benefit from long-term revenue and potentially more stable income streams. Agency-based solutions to surge In the Philippines, more and more dynamic brands are turning to influencer marketing platforms to manage everything for them, rather than vetting influencers or developing custom plans. This trend is set to surge in 2023, as brands seek to save time and money while also connecting with genuine influencers who can curate custom content to advance their brand. Being authentic will be preferred Authenticity is also becoming increasingly important in influencer marketing. Instead of flawlessly curated feeds, creators are now sharing more candid images and videos of their daily lives. In 2023, influencers who are genuine and align their content with a brand’s values, aesthetics, and viewpoint will close more deals. Those who regularly share content from the products and brands they love will have an advantage in the marketplace. By prioritizing authenticity, influencers can build a stronger digital community on social media, enhancing their reach and influence. Expect the demand for CGI influencers to soar in the Philippines The popularity of CGI influencers is growing, and it’s not hard to see why. Programmers and designers create every aspect of these virtual stars, from their stylish clothing to their fine dining experiences. These social media stars are becoming more famous than some celebrities and have millions of followers despite being computer-generated. Ongoing partnerships are becoming increasingly essential in influencer marketing Rather than working with a specific group of influencers for a brief campaign or timeframe, influencer marketing is increasingly favoring ongoing partnerships. Brands are now looking for influencer services that span numerous sponsored posts over time, rather than one-off sponsored posts. Influencer marketing is growing fast. The influencer marketing industry is on the rise, thanks to the growing number of creators and collaborations between brands and creators, who provide engaging, relatable, and story-telling content for the target audience. With the need for more media-focused content, companies are changing their approaches to content creation. Influencer marketing will continue to be a crucial part of digital marketing campaigns. Therefore, we predict that 2023 will offer significant opportunities for influencers and businesses in the Philippines. Final PopStar Tip: In conclusion, the article highlights the significant shift in the way businesses operate and market their products in the Philippines, with social media and influencer marketing being the driving force. It predicts several trends that are likely to dominate the influencer marketing landscape in 2023, such as the rise of nano and micro influencers, influencers taking creative control, AI-based influencer discovery, and a preference for authenticity. Additionally, ongoing partnerships between brands and influencers are becoming increasingly essential. The article emphasizes that influencer marketing will continue to be a crucial part of digital marketing campaigns, offering significant opportunities for influencers and businesses in the Philippines. Send us a message  or contact our Team at  contact@pop-star.me  for more information on how PopStar can help you in your influencer marketing here in the Philippines.