Unlocking the Potential of Influencer Marketing in the Philippines: LinkedIn’s Growing Power with Video Content

Are you tapping into LinkedIn’s potential for influencer marketing in the Philippines? With video content rapidly gaining traction, creators on LinkedIn are discovering unique ways to drive engagement and reach on the platform—making it a powerful tool in the Philippine market. Let’s dive into the potential that LinkedIn video offers for Filipino influencers and businesses looking to expand their brand influence and generate leads in the B2B space. Why LinkedIn Videos Are a Game-Changer for Influencer Marketing in the Philippines LinkedIn video content, while not as flashy as TikTok or Instagram, is perfectly tailored for B2B audiences, which makes it ideal for influencer marketing in the Philippines. As companies worldwide incorporate video into their digital marketing strategies, LinkedIn offers Filipino creators a platform for a professional audience that is interested in engaging, informative content. With an impressive 84% of marketers now using video in their campaigns, LinkedIn has ramped up its video features to attract creators and brands alike. In 2024, the platform introduced “Thought Leader Ads,” a feature enabling brands to boost posts from influencers and thought leaders with large followings. For Philippine-based influencers, this can be a powerful avenue for gaining visibility and establishing authority within their industry. Testing the Power of LinkedIn Video for Filipino Audiences The LinkedIn algorithm has increasingly favored video content in recent years, emphasizing high engagement potential. So how does this translate to influencer marketing in the Philippines? Video content on LinkedIn is designed for a professional audience, making it an excellent choice for local brands and influencers who want to communicate business insights, industry news, or product demos. When Caroline, a marketing influencer, began testing LinkedIn video, her impressions shot up significantly. Her posts gained five times more engagement than her written content, revealing the platform’s potential for brand awareness. Filipino marketers and influencers, particularly those targeting other professionals or corporate clients, can leverage this trend. A short, insightful video featuring local market insights or product applications can resonate with a Filipino audience, establishing the influencer as a thought leader in the region. The Unique Appeal of LinkedIn for Philippine Influencers Unlike other social platforms, LinkedIn’s professional network offers influencers and brands a unique opportunity to reach a high-quality audience actively seeking content related to their industry. Video is now the preferred format for executives and managers on LinkedIn, especially in the Philippines, where social media usage is high, and LinkedIn is gaining traction among business professionals. One notable feature that sets LinkedIn apart is its emphasis on fewer clicks to convert leads. By centralizing all of an influencer’s content—such as affiliate links, analytics, and articles—within their profile, LinkedIn ensures that users can access valuable information with minimal friction. For Philippine influencers, this streamlined approach can help increase conversion rates and ensure that local audiences engage more deeply with their content. Maximizing Reach and Engagement Through LinkedIn Video The algorithm on LinkedIn tends to prioritize video posts for broader reach. This aspect makes it an effective top-of-funnel tool for Filipino influencers aiming to capture new audiences. However, a single video post’s success may vary, and achieving high engagement requires strategic content planning. For instance, Brendan, an experienced influencer, saw his LinkedIn video metrics soar after he focused on tech reviews. By creating short, snappy videos about trending gadgets, he captured the attention of LinkedIn’s tech-savvy professional audience. Similarly, Filipino influencers can tailor their content to resonate with local interests, such as business innovations, finance tips, or industry developments, making their posts more relevant to the local professional scene. Best Practices for Influencer Marketing in the Philippines on LinkedIn If you’re a Filipino influencer or brand using LinkedIn to build a following, consider these tips to make the most out of your content: Use Videos to Increase Awareness : Videos capture attention and are more likely to be promoted by LinkedIn’s algorithm, making them ideal for broadening your reach. Follow Up with Written Posts : While videos bring in views, written content like articles or status updates can help deepen engagement. Use them to provide detailed information or spark conversations among your followers. Craft Content Tailored to Your Audience : Know your Filipino audience’s interests and preferences. For example, topics on digital transformation, business growth, or emerging markets can be especially engaging for local LinkedIn users. Post at the Right Time : Post during peak LinkedIn usage times, such as early morning or late afternoon, when professionals in the Philippines are more likely to be active on the platform. Build Community Through Comments and Shares : Engaging with your audience in the comments section or sharing thought-provoking content encourages meaningful interactions, which is essential for LinkedIn’s engagement-focused algorithm. The Need for Incentives to Attract Filipino Creators Although LinkedIn video content is growing, the platform still lags in monetization opportunities compared to platforms like TikTok and Instagram, which offer rewards programs and marketplace features. Currently, LinkedIn’s monetization options include sponsored post collaborations and potential consulting opportunities, but no robust rewards program for influencers. This limited support might be why Filipino influencers often focus on platforms with better financial incentives. However, LinkedIn’s niche as a B2B platform for professionals offers a unique advantage, as influencers can connect with high-value clients and audiences interested in professional services. Brands looking to partner with Philippine influencers may find LinkedIn valuable for business-oriented campaigns that promote educational or industry-specific content. Balancing Video and Written Content for Success Influencers on LinkedIn can benefit from a balanced approach to content. Video posts are excellent for expanding reach and building awareness, while written content drives higher engagement with a more targeted audience. By utilizing both formats strategically, Philippine influencers can engage with a broad audience while still connecting deeply with their local network. For instance, if you’re a business coach targeting Filipino entrepreneurs, use videos to share quick insights and tips to capture new viewers. Then follow up with in-depth articles that provide more comprehensive advice or discuss industry trends, allowing you to build authority and rapport within your network. Final PopStar Tip LinkedIn offers untapped potential for influencer marketing in the Philippines, especially with the rise of video content. By combining engaging video posts with thoughtful written updates, Filipino influencers and brands can capture the attention of professional audiences and build a powerful presence on LinkedIn. It’s time to explore LinkedIn as a viable platform for growing your influence, connecting with industry peers, and establishing your brand in the professional world. Whether you’re an established influencer or just starting, LinkedIn’s platform is ripe for connecting with audiences that value knowledge, expertise, and authentic engagement. Don’t miss out on this opportunity—try LinkedIn video today and see how it transforms your influencer marketing in the Philippines! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.