Uncovering the Ideal Facebook Influencer: Your Ultimate Influencer Marketing Guide for the Philippines

Ever considered leveraging Facebook for influencer marketing in the Philippines? Despite its colossal user base of 2.91 billion globally, Facebook may not immediately come to mind for influencer campaigns compared to platforms like Instagram and YouTube. However, overlooking Facebook influencer marketing in the Philippines could mean missing out on a massive audience. This PopStar guide will walk you through the steps to find the perfect influencers tailored to the Philippine market. Why Opt for Facebook Influencer Marketing in the Philippines? While Instagram and YouTube dominate influencer marketing globally, Facebook holds a unique position in the Philippines for several reasons: 1. Audience Size: Facebook remains the most popular social media platform in the Philippines, making it an excellent choice for influencer campaigns in the local market. 2. Community Focus: Facebook’s emphasis on community aligns with the Filipino culture, allowing influencers to foster loyalty and engagement among their followers. 3. Niche Targeting: The diverse Facebook communities in the Philippines cater to specific interests, providing ample opportunities for collaborations, from local trends to lifestyle choices. Unveiling Filipino Facebook Influencers Wondering if there’s a difference between Facebook influencers in the Philippines and those on other platforms? The answer lies in a bit of both. Top Filipino Facebook influencers often mirror profiles on other platforms, featuring celebrities, media figures, and fortunate brands. However, success in your Facebook influencer campaigns doesn’t necessarily mean aiming for the big players. Instead, focus on micro-influencers—those with a smaller but dedicated Filipino community. Micro-influencer marketing in the Philippines, even in the form of influencer ads, can be highly effective, emanating a genuine and trustworthy neighborly vibe. Given the content-oriented nature of Facebook, influential Pages often revolve around content rather than individuals managing the page. The platform’s functionality encourages sharing, making it an ideal space for viral content relevant to the local market. This is where your growth marketing strategy on Facebook can shine. So, what’s the typical portrait of a Filipino Facebook influencer? Shares useful or engaging content with a local touch. Builds trust based on expertise in a specific field relevant to the Filipino audience. Doesn’t necessarily form strong personal bonds with the audience but fosters community engagement, with people actively conversing in the comments. Now that we know the influencer landscape in the Philippines, let’s figure out how to find the right Facebook influencers for your company and kickstart that influencer marketing campaign. Where to Find Filipino Facebook Influencers? If you’re ready to dive into influencer marketing on Facebook in the Philippines, you might be wondering where to find collaborators. We can categorize Filipino Facebook influencers into three groups: those with personal pages, public pages, and groups. Personal Pages: These influencers are opinion leaders with substantial connections in a niche. Their pages are a mix of personal and professional content, providing a glimpse into the Filipino lifestyle. Public Pages: Similar to a brand, Filipino influencers treat these profiles as a platform to communicate directly with their local audience. Groups: Focused on community building, influencers running Facebook Groups encourage interaction and provide a space to share specific Filipino interests. Depending on your goals—maintaining a genuine and informal approach or engaging the local community—choose the type of Filipino Facebook influencer that fits your strategy. Finding Filipino Facebook Influencers: The How Locating outstanding influencers on Facebook in the Philippines can be a bit challenging due to the platform’s limited native search options. Even hashtag research, a go-to method on other platforms, is less effective on Facebook where hashtags are sparingly used. So, you’ll need actual marketing tools to uncover influencers. Two options are available: influencer marketing software or influencer search tools. While influencer databases are straightforward, offering categorized searches based on your niche, they come with downsides like limited access and broad categorization. Social monitoring tools, however, provide a more flexible approach. Let’s explore how to find Filipino Facebook influencers using social listening: Social Listening for Filipino Facebook Influencers Social listening, or social media monitoring, involves using a tool to find and analyze posts containing your keywords on social media and the web. While public conversations might not immediately highlight influencers, these tools offer powerful analytics for a more in-depth analysis. Step 1: Keywords Related to the Filipino Niche Get creative and compile a list of words and phrases frequently used in the Filipino niche. Whether it’s local trends, cultural references, or popular lifestyle choices, tailor your list to align with the preferences of your target audience in the Philippines. For established companies, include your brand name in the search to identify influencers who’ve previously mentioned your brand favorably. Don’t forget to explore what influencers are saying about your competitors in the Filipino market. Step 2: Set Up Keyword Monitoring for the Philippines Once you have your keyword list, it’s time to start monitoring for the Philippines. Group your keywords based on local topics or themes, allowing you to focus your search effectively in the Filipino market. Specify demographics, country, language, and add negative keywords for precision. Step 3: Check Out the Influencers’ Report for the Philippines Some social listening tools provide a dedicated report for identifying Filipino influencers. While those with the largest reach are valuable, consider influencers with a smaller Filipino audience who frequently discuss specific topics or those with access to a larger local community but haven’t deeply engaged in your niche. Step 4: Look at the Mentions in the Philippines For more flexibility in the Filipino market, go to your Mentions Feed, click the Filter mentions icon, and sort mentions by reach. Influential accounts in the Philippines will have a more significant reach. Click on mentions to explore the author’s card for additional insights. Step 5: Choosing the Right Filipino Influencers A successful Facebook influencer marketing approach in the Philippines involves discovery, evaluation, and outreach. When evaluating Filipino influencers, consider: Content: Ensure they produce content relevant to the Filipino audience and local market. Engagement Rate: Assess how actively their local audience in the Philippines participates in conversations. Tone, Language, and Aesthetics: Align their delivery style with the local Filipino culture and your brand’s image. Conflict of Interest : Verify if they’re already associated with your competitors in the Philippines. What to Avoid in Facebook Influencer Marketing in the Philippines While embarking on your influencer journey in the Philippines, steer clear of these pitfalls: Focusing Solely on Vanity Metrics: Numbers like followers and likes can be deceiving in the Filipino market. Check comments for authenticity. Disregarding Tone of Voice in the Philippines: Choose influencers whose style aligns with the local Filipino culture to avoid conflicting representations. Not Tracking Results: Beyond expected leads or sales in the Philippines, use tools like Google Analytics to delve into broader social media insights. Final PopStar Tip With this comprehensive guide tailored for the Philippines, you’re now equipped to take on Facebook influencer and social marketing campaigns in the local market. After these five steps, the most challenging part awaits: reaching out, building relationships with influencers in the Philippines, negotiating partnership conditions, and launching your influencer marketing campaign. Starting your influencer campaign journey in the Philippines is a significant leap, offering immense potential for expanding your business prospects and increasing your brand’s influence and social profile in the local market. Whether you’re selling digital products, services, or experiences, Filipino social media influencers can prove to be valuable assets to your brand, often surpassing the impact of Facebook ads. So, if you’re thinking about boosting your social credibility or enhancing online popularity in the Philippines, it’s time to dive into the exciting realm of influencer marketing! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.