TikTok Influencers in the Philippines: The Rise of Health Trends and Misinformation on Birth Control

Have you ever noticed TikTok influencers talking about health topics, including controversial ones like birth control? In the Philippines, TikTok influencers are increasingly shaping public perception, especially on sensitive topics like contraception. But what impact does this have, and should viewers be cautious? With TikTok’s powerful reach and engaging short-form videos, influencers can easily share information (or misinformation) with millions of followers. In the Philippines, TikTok influencers not only inspire fashion and lifestyle trends but are also becoming vocal about health choices, including promoting “natural” alternatives to hormonal birth control. However, this trend has sparked a conversation about the accuracy and implications of these messages, particularly concerning contraception and women’s health. So, what should Filipinas keep in mind about TikTok’s influence on such crucial topics? TikTok’s Influence on Health Narratives The influence of TikTok in the Philippines is undeniable. With its visually captivating content, it has redefined how audiences consume information, even about sensitive topics. While many influencers share personal experiences or insights, health-related content, especially around contraception, often comes with significant biases and a lack of scientific evidence. TikTok influencers in the Philippines have begun posting videos that question the safety of hormonal birth control, such as the pill, IUDs, and injections, warning viewers of potential risks and side effects. Many are opting for “natural” alternatives, encouraging viewers to explore non-hormonal methods. The Risks of Non-Scientific Information on Birth Control A major issue with these influencer-led narratives is that they tend to overlook scientific facts, relying instead on personal anecdotes. Some influencers suggest that hormonal birth control causes serious health issues, ranging from infertility to cancer, without backing these claims with credible research. A common tactic is to exaggerate side effects or mock the official warnings and inserts that accompany contraceptive products. For instance, one viral video humorously repurposed birth control warning leaflets as “blankets,” trivializing the risks and benefits associated with these contraceptives. This approach can be alarming, as it downplays the complexity of birth control’s impact on health and may discourage viewers from consulting qualified healthcare providers. In the Philippines, access to comprehensive health information can already be challenging. When TikTok influencers promote “natural” methods like fertility tracking apps, their influence could unintentionally lead to an increase in unplanned pregnancies among Filipino women. Fertility tracking, often promoted as a “natural” choice, is less reliable than hormonal contraceptives, and its success heavily depends on consistent, correct use. When influencers present these methods as foolproof alternatives without cautioning their followers about potential limitations, it could set unrealistic expectations for young women seeking effective birth control. Why TikTok Influencers are Focusing on “Natural” Health Alternatives So, why are TikTok influencers advocating for non-hormonal methods? In many cases, influencers frame these methods as part of a larger wellness or “natural living” trend. This shift resonates with younger audiences interested in a holistic approach to health and wellness. Additionally, there’s a growing demand for information on how to live a healthier life with fewer chemicals or medications—a message that resonates with the “natural” health movement. This movement isn’t inherently problematic. However, influencers sometimes lack the necessary medical expertise, leading to the spread of generalized or even inaccurate information. In one study, nearly 50% of TikTok posts related to birth control encouraged viewers to abandon hormonal options in favor of “natural” choices. For Filipino women, these recommendations may sound appealing, but they could ultimately compromise their reproductive health if the influencers downplay the reliability differences between hormonal and non-hormonal methods. The Filipino Audience and the Influence of Online “Health Gurus” In the Philippines, many women turn to social media for health guidance, especially on topics like reproductive health, which might feel too personal to discuss openly. Young Filipino women aged 18-29 are particularly likely to perceive online influencers as reliable sources of information, given the close, personable interactions TikTok influencers often provide. Influencers often share relatable stories about switching from hormonal contraceptives to “natural” methods, which can seem trustworthy due to their personal nature. However, following such advice without consulting a healthcare professional can lead to unforeseen consequences. For instance, a Filipino woman who shifts from birth control pills to fertility tracking might experience an unplanned pregnancy due to the method’s higher failure rate, especially without professional guidance on how to use it effectively. Given that hormonal methods like the pill or an IUD offer reliable contraception with consistent use, choosing a less effective method based on influencer guidance may not be the best decision for everyone. What Filipino Women Should Keep in Mind Filipino women considering contraceptive options should approach TikTok health advice with caution. Influencers on TikTok are not medical professionals, and while their experiences can provide insights, these are not universal truths. For any health decision, especially one as impactful as birth control, consulting a licensed medical professional remains essential. It’s also worth noting that hormonal birth control, like any medication, has its pros and cons. While side effects exist, they are generally well-researched and managed under the supervision of healthcare providers. Furthermore, contraceptives like the pill, patch, and IUD are regulated, meaning they undergo rigorous testing before they reach the market. This level of oversight is something the “natural” alternatives promoted by influencers simply don’t have. Best Practices for Navigating Health Content on TikTok Given the influence of TikTok influencers on Filipino health decisions, here are some tips for critically evaluating health content on social media: Verify Information with Reliable Sources : Look for content that cites studies or references from reputable organizations, like the World Health Organization or the Department of Health in the Philippines. Consult Healthcare Professionals : For personal health matters, speaking directly with a doctor or healthcare provider is the best way to make informed decisions. Research Multiple Viewpoints : Don’t rely on a single video or influencer’s perspective. Reviewing information from multiple sources can give a well-rounded understanding of the topic. Recognize Biases in “Natural” Narratives : Not all natural alternatives are automatically safer or more effective. Approach any recommendation to switch from medication to “natural” methods with a healthy dose of skepticism. Focus on Your Personal Health Needs : What works for an influencer may not be suitable for you. Prioritize your unique health requirements when making decisions. Final Popstar Tip In the Philippines, TikTok influencers have become a powerful force, shaping trends and ideas, including those around health and contraception. While it’s exciting to see influencers taking part in health conversations, Filipino women should be cautious about following advice on such serious matters without expert validation. Birth control, in particular, is a personal decision that impacts many areas of life, and it deserves a careful, well-informed approach. While influencers may offer engaging and relatable stories, pairing their perspectives with insights from medical professionals ensures a safer, healthier choice for Filipinas. Ultimately, TikTok can be a fun, informative space, but remember: when it comes to health, nothing beats professional advice! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.