Short Form Video Trends To Elevate Your Social Media Marketing Strategy

In the ever-evolving realm of social media, short-form videos have become a cornerstone for businesses aiming to expand their customer base and boost sales. The Philippines, with its dynamic and socially engaged online community, provides a fertile ground for businesses to harness the potential of short-form videos. In this article, we explore why the video format is beneficial for social media marketing and the three short form video trends tailored specifically for the Filipino market. Why Turn to Video Content for Marketing? Before we delve into the short form video trends, let’s first take a look at how video marketing positively impacts social media marketing. As it stands, social media is an integral part of daily life, incorporating video into your marketing strategy can be a game-changer. Social media giants like Facebook, Twitter, and Instagram have embraced video features, offering users a dynamic way to share and engage. Let’s delve into the seven advantages of video marketing and how tailored video marketing plans can propel your business to new heights. Filipinos Love Videos Filipinos are avid consumers of video content, whether on social media, YouTube, or business websites. In fact, one-third of online activities in the Philippines are dedicated to watching videos. The diverse range of content on video platforms, combined with the authenticity of user-generated content, contributes to the widespread appeal. By incorporating videos on your website, you can effectively captivate and engage the Filipino audience, making it a powerful marketing tool. Videos Enhance User Engagement Videos play a pivotal role in keeping users on your pages for longer durations. The captivating nature of videos increases user retention, with statistics indicating that 65% of viewers watch a video more than 75% of the way through. This extended engagement time positively influences SEO rankings, making your website 53 times more likely to land on the first page of Google search results. The higher engagement rates resulting from video content also contribute to increased user interaction and conversions. Increased Conversions through Compelling Content Compelling and interesting content is key to driving user conversions, and video marketing excels in this regard. Video content has the potential to boost conversion rates by an impressive 80%, as users find it more engaging and accessible than traditional text-based content. Marketers in the Philippines are already recognizing the significant impact of video conversion rates, with 71% noting its superiority over other content marketing forms. By showcasing your products in action through videos, you can effectively influence purchasing decisions, with 90% of consumers stating that videos play a crucial role in their purchasing process. Boosting Brand Recognition In the Philippines, video content can substantially enhance brand recognition. While immediate conversions may not always occur after watching a video, the positive impact on brand recall is undeniable. Studies show that brand recognition increases by 139% after visitors engage with video content. This heightened brand awareness contributes to future conversions, as users are more likely to remember your business and video content when making purchasing decisions. Superb Return on Investment (ROI) Video marketing proves to be a worthwhile investment for businesses in the Philippines, offering an excellent return on investment. Although there is an initial cost associated with video production, the profits generated far outweigh the expenses. A substantial 76% of business owners acknowledge the positive ROI of video marketing, making it an indispensable component of any comprehensive marketing plan in the Philippines. Ease of Sharing and Viral Potential Compelling content deserves to be shared, and videos make this process seamless. Social media platforms facilitate easy sharing, allowing users to showcase interesting videos to friends, family, and colleagues. Videos are shared, engaged with, and commented on at a rate ten times higher than blogs and other social media posts. The viral potential of videos can significantly amplify brand awareness, making them an invaluable tool for spreading the word about your products and services. Building Trust with Consumers Trust is a crucial factor in consumer decision-making, and videos play a pivotal role in building this trust. Seeing a product in action fosters confidence in its quality and functionality. By investing time and effort into creating videos, businesses signal their commitment to providing high-quality products and services. This builds a stronger relationship with consumers, making them more comfortable and trusting in converting. Video marketing, therefore, becomes a strategic tactic for cultivating trust and positively impacting consumer perceptions. Video marketing emerges as a dynamic and influential strategy for businesses in the Philippines. By leveraging the love for videos, enhancing user engagement, boosting conversions, increasing brand recognition, delivering an excellent ROI, facilitating easy sharing, and building trust, businesses can unlock a pathway to success in the digital landscape of the Philippines. 3 Short Form Video Trends to Boost Your Social Media Marketing 1. Embrace User-Generated Content (UGC): Filipino consumers place immense value on authenticity, making user-generated content (UGC) a potent tool for businesses. Harness the trust-building power of UGC by encouraging users to share their genuine experiences through short-form videos. Whether it’s a customer testimonial, an Instagram story, or a TikTok challenge, UGC serves as a compelling social proof that can elevate your brand’s credibility. To kickstart your UGC strategy in the Philippines, consider creating brand-specific trends that resonate with the local audience. Leverage the popularity of platforms like TikTok, which boasts over a billion active users, and collaborate with content creators to make your challenges go viral. Incorporate these short videos into your content marketing strategy, share them on your social media pages, and run sponsored video ads to maximize engagement and conversions. 2. Ride the Wave of Trending Hashtags: In the Philippines, where hashtags wield significant influence, creating and promoting brand challenges with relevant hashtags can be a game-changer. Dive into existing trends or create your own, infusing them with your brand’s unique flair to capture the attention of the Filipino audience. The viral nature of challenges, especially on platforms like TikTok, can propel your brand to new heights, reaching a broader audience and fostering engagement. Make sure to incorporate localized elements into your hashtag campaigns, aligning them with Filipino culture and preferences. By staying attuned to trending hashtags, you can seamlessly integrate your brand into ongoing conversations and increase your content’s visibility. 3. Showcase Authenticity with Behind-The-Scenes (BTS) Videos : Filipino consumers appreciate transparency and authenticity, making behind-the-scenes (BTS) videos a powerful storytelling tool. Take your audience on a virtual tour of your workspace, provide glimpses into team collaboration activities, and showcase the personalities behind your brand. Include elements like still images, branded graphics, interesting footage, audio, and music to create captivating BTS content that resonates with the Filipino audience. For service-based businesses without a physical presence, consider creating explainer videos that illustrate your services in an engaging and informative manner. These short-form videos play a crucial role in conveying the unique value proposition of your product or service, fostering trust among potential customers. 4. Share Authentic Brand Messages: In a country where authenticity holds significant sway, connecting with the Filipino audience requires sharing genuine brand messages through short-form videos. Engage your audience by revealing the human side of your brand, making it relatable and approachable. CEOs with an active social media presence are well-received, emphasizing the importance of personal connection in the Filipino market. Create videos that communicate your brand’s values, mission, and personality in a way that resonates with the local audience. Whether it’s responding to user-generated videos, participating in challenges, or sharing lighthearted moments, cultivating a personal connection through short-form videos can lay the groundwork for increased brand engagement and potential conversions. Final PopStar Tip As businesses in the Philippines navigate the digital landscape, integrating short-form videos into their social media marketing strategy is a strategic imperative. By tailoring content to local trends and preferences, businesses can not only capture the attention of the Filipino audience but also foster meaningful engagement, ultimately leading to significant results in their marketing campaigns. Embrace the power of short-form videos, stay adaptable to evolving trends, and witness your brand thrive in the dynamic social media landscape of the Philippines. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.