Influencer Marketing in the Philippines: The Growing Trend You Can’t Ignore

28 March 2023 — Merr Fe Painagan In the Philippines, Influencer Marketing has become a prevalent solution for brands aiming to leverage social media’s power and connect with audiences in a more engaging and trustworthy manner. Traditional advertising is losing its grip as newer generations increasingly turn to social media to inform their purchasing decisions. Customers are also increasingly more cautious of traditional advertising, with just 38% trusting recommendations from businesses, while 61% trust recommendations from friends, family, and influencers on social networks. Collaboration with influencers may assist companies in tapping into this trust and strengthening relationships with their target consumers. This method enables companies to market their products and services in a genuine and cost-effective manner, fostering a feeling of community and shared experiences that customers value. This strategy’s adaptability and demonstrable outcomes have made it one of the most effective marketing methods in recent years. Brands may gain $5.78 for every dollar spent on influencer marketing, according to Influencer Marketing Hub. Our luxury furniture client experienced remarkable success through just two events with the help of one celebrity influencer and 20 macro-influencers. They generated 40 million impressions, gained over 7,000 organic Instagram followers, received over 3,000 engagements, and generated 350 content creation pieces.As a consequence, the client witnessed a $30,000 boost in e-commerce sales in the same month, as well as a $100,000 gain in earned media value. Keeping up to date on the latest trends and best practices in influencer marketing is crucial. Now, let’s take a deeper look at the present condition of the influencer marketing sector, as well as some best practices for developing effective influencer campaigns. Influencer Marketing Is Growing In the Philippines, the growth of influencer marketing has been remarkable. According to Influencer Marketing Hub, the industry’s worth was $1.7 billion in 2016, and by 2022, it had increased to $16.4 billion – a nearly tenfold increase in just seven years. The trend is expected to continue, with the market projected to grow further this year. The Rise of Virtual Influencers In the Philippines, Influencer Marketing has become a prevalent solution for brands aiming to leverage social media’s power and connect with audiences in a more engaging and trustworthy manner. Traditional advertising is losing its grip as newer generations increasingly turn to social media to inform their purchasing decisions. Customers are also increasingly more cautious of traditional advertising, with just 38% trusting recommendations from businesses, while 61% trust recommendations from friends, family, and influencers on social networks. Collaboration with influencers may assist companies in tapping into this trust and strengthening relationships with their target consumers. This method enables companies to market their products and services in a genuine and cost-effective manner, fostering a feeling of community and shared experiences that customers value. This strategy’s adaptability and demonstrable outcomes have made it one of the most effective marketing methods in recent years. Brands may gain $5.78 for every dollar spent on influencer marketing, according to Influencer Marketing Hub. Our luxury furniture client experienced remarkable success through just two events with the help of one celebrity influencer and 20 macro-influencers. They generated 40 million impressions, gained over 7,000 organic Instagram followers, received over 3,000 engagements, and generated 350 content creation pieces.As a consequence, the client witnessed a $30,000 boost in e-commerce sales in the same month, as well as a $100,000 gain in earned media value. Keeping up to date on the latest trends and best practices in influencer marketing is crucial. Now, let’s take a deeper look at the present condition of the influencer marketing sector, as well as some best practices for developing effective influencer campaigns. Influencer Marketing Is Growing In the Philippines, the growth of influencer marketing has been remarkable. According to Influencer Marketing Hub, the industry’s worth was $1.7 billion in 2016, and by 2022, it had increased to $16.4 billion – a nearly tenfold increase in just seven years. The trend is expected to continue, with the market projected to grow further this year. The Rise of Virtual Influencers Virtual influencer marketing is a new industry trend. Virtual influencers are digital avatars, animated characters, or computer-generated models who have their own social media profiles and communicate with their followers. They are becoming more popular among businesses since they provide a great potential in terms of brand protection, creative control, long-term relationships, data ownership, new income streams, and a gateway to begin investigating metaverse prospects. Why would a company hire its own virtual influencer? • You have total control over the image of your influencer. • There are no physical or technological constraints. • There is less danger involved. • You don’t have to be concerned about locating relevant influencers or rising costs. • You have complete control of your influencer’s revenues. • You have boundless creative potential. The majority of virtual influencers are built with a specific target in mind. Their virtual lives are both inspiring and fascinating. Despite the fact that they are not actual people, audiences appear to enjoy them, and from what I’ve observed, their advertisements are highly successful. Furthermore, virtual influencers may work with real-life influencers on projects to reach a larger audience and harness the skills of both types of influencers. Such virtual influencers include Lu do Magalu, who has over 31 million social media followers; Lil Miquela, who has over 3 million Instagram followers alone; and Shudu, the world’s first digital model, who has 239,000 Instagram followers. Virtual influencers have been adopted by well-known firms such as Samsung, Prada, and Ikea. Top Strategies for Successful Influencer Marketing Campaigns in 2023 Influencer marketing is one of the most effective ways to connect with your target audience and build your brand. To make the most out of your campaign, you need to follow some best practices. Here are some tips for creating successful influencer campaigns in 2023: Define Your Objectives : Before reaching out to influencers, identify your campaign goals so you can track performance indicators effectively. Strategize : Develop a campaign strategy that fits your brand’s values and excites your team and potential influencers. Choose the Right Influencers : Select influencers whose values align with your brand and can create quality content for your target audience. Consider working with nano or micro-influencers, who may have a more loyal following and be more cost-effective. Personalize Your Outreach : Connect with influencers personally, provide detailed campaign information, and avoid generic pitches. Negotiate Rates : Be transparent about your budget and negotiate rates with creators who match your objectives. Ensure Quality Control : Review each content piece to ensure it aligns with your brand’s voice, maintains a consistent look and feel, and reflects your message. Measure Success : Analyze your content’s performance against your KPIs to determine which strategies provide the most value and inform your overall marketing strategy. By following these strategies, your brand can create successful influencer campaigns in 2023 and beyond. Final PopStar Tip In conclusion, influencer marketing has emerged as a critical component of any successful marketing strategy. This approach has gained traction due to its ability to offer brands and marketers credibility, engagement, and cost-effectiveness. The recent emergence of virtual influencers is a testament to the evolution of this strategy, presenting new opportunities for brands to establish a positive reputation and connect with their target audiences. To stay ahead of the competition, it’s important to allocate more resources to influencer marketing and consider exploring virtual influencer opportunities. With a well-planned approach and careful selection of the right influencers, this marketing technique can help your brand achieve impressive results, increase your online visibility, and boost sales. Brands that neglect to invest in influencer marketing risk being left behind in the digital age. Send us a message  or contact our Team at  contact@pop-star.me  for more information on how PopStar can help you in your influencer marketing here in the Philippines.