How to Secure a Spot on Brand PR Lists in the Philippines

The influence of social media on various aspects of society, including marketing, cannot be overstated. Brands, especially in the Philippines, leverage social media influencers to establish themselves as industry leaders through the use of PR lists. If you’re keen to understand how to land a spot on these coveted PR lists, you’re in the right place. In this PopStar Blog, we’ve compiled these seven valuable tips to help you get noticed by brands in the Philippines. 1. Grasp the Concept of PR Lists For the uninitiated, PR stands for public relations, encompassing the management of relationships and the dissemination of information from a brand or individual to the public. PR lists typically include public figures, celebrities, and influencers whom brands contact for assistance with their PR or marketing efforts. This collaboration often involves sending new products to influencers for testing, with the intent of generating content for platforms like YouTube. 2. Understand the Significance of PR Packages PR packages, carefully curated selections of a brand’s products, are dispatched to specific individuals on their PR lists. Unlike brand deals, there’s no obligation for recipients to use the products, but the aim is to see these items featured on social media channels such as Instagram, TikTok, and YouTube. 3. Embrace the Trend of Unboxing Videos PR unboxing has become a popular trend among influencers in the Philippines on platforms like YouTube, TikTok, and Instagram. Influencers receive free products, and in return, create engaging unboxing videos. This trend benefits all parties involved – influencers gain free products, viewers get a sneak peek of upcoming releases, and brands enjoy organic promotion and increased brand awareness. 4. Showcase Brand Loyalty Demonstrating loyalty to brands can significantly increase your chances of landing on their PR lists. Regularly talking about and featuring products from brands you genuinely love can build trust. By tagging these brands in your posts, you not only display loyalty but also increase the visibility of your content. 5. Target Small Businesses While aiming for the top brands is natural, targeting smaller businesses in the Philippines can be a strategic move. Smaller companies may lack the resources for a full-fledged PR team but still recognize the importance of effective PR. Approaching these businesses with genuine interest, understanding their objectives, and showcasing your potential benefits can lead to mutually beneficial collaborations. 6. Thorough Research Before Approaching Brands Before approaching a brand, conduct extensive research. Identify influencers who already collaborate with the brand and analyze their content, follower size, engagement rates, and overall quality. Additionally, note similar brands as potential alternatives, ensuring you have a comprehensive strategy when reaching out. 7. Produce High-Quality, Relevant Content Quality content is a key differentiator for influencers. Brands are more likely to consider influencers with engaging, entertaining, and informative content. Visual appeal is crucial, especially if you’re promoting products reliant on aesthetics. Focus on creating content that stands out, and consider using popular and memorable music to enhance your videos. FAQs To Keep In Mind When should you post about PR samples? The timing of PR sample posts depends on your arrangement with the brand and your social media strategy. If you have a brand deal, follow the outlined posting instructions. For unsolicited PR items, align your posts with your general schedule or, if possible, post promptly to capitalize on potential buzz. What do PR agencies do? PR agencies manage a brand’s reputation using various communication tools. Distinct from advertising agencies, PR agencies concentrate on cultivating and maintaining a positive brand image. What is a media list? A media list, similar to a PR list, comprises contacts such as journalists, bloggers, and influencers. It is utilized to send press releases or stories to relevant individuals in the media. What is the minimum number of followers needed? There’s no fixed number for receiving a PR package, as it varies by brand and niche. Generally, having a minimum of 1,000 followers qualifies you as a micro-influencer, but specific criteria depend on factors such as your niche and its size. Conduct niche-specific research to determine qualifying thresholds for PR lists in the Philippines. Elevating Your Influencer Journey in the Philippines In the dynamic landscape of influencer marketing in the Philippines, securing a coveted spot on brand PR lists can be a game-changer for aspiring influencers. The tips provided offer a comprehensive guide to not only understanding the intricacies of PR lists but also positioning oneself strategically in this competitive realm. Embracing the essence of public relations, influencers must recognize the significance of PR packages and the impactful trend of unboxing videos. By showcasing genuine brand loyalty and targeting smaller businesses with sincerity, influencers can build lasting relationships that go beyond a mere transactional collaboration. Thorough research becomes a cornerstone, empowering influencers to approach brands with a nuanced understanding of their preferences and expectations. Producing high-quality, relevant content proves to be the linchpin, differentiating influencers and making them indispensable assets for brands aiming to navigate the diverse social media landscape of the Philippines. Final PopStar Tip As the influencer journey unfolds, these tips serve as a compass, guiding influencers toward building meaningful connections, fostering brand loyalty, and ultimately securing their place on the coveted PR lists. Navigating the evolving realm of influencer marketing requires a blend of authenticity, strategic targeting, and a commitment to delivering exceptional content—a combination that unlocks the door to endless opportunities in the vibrant influencer ecosystem of the Philippines. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.