How to Launch Your Career as a Micro Influencer in the Philippines

Embarking on a journey as a micro influencer is a thrilling prospect, coupled with the realization that your social media presence can wield significant influence on your audience. A micro influencer, characterized by having a follower count ranging from 2,000 to 50,000 on a specific social media channel, is someone whom brands approach for collaborations in influencer marketing campaigns. If you’re an aspiring micro influencer in the Philippines, we at PopStar, curated a set of tips to guide you in initiating and sustaining your career in this dynamic field. Starting Your Micro Influencer Journey in the Philippines: Key Steps Be Authentic and True to Yourself As you transition from a personal profile to a micro influencer profile, it’s essential to maintain authenticity. Some influencers mistakenly sacrifice the personal touch of their profile to make way for a more commercial agenda. However, retaining the genuine feel of your profile is crucial, especially considering that your initial followers are likely to be your most loyal and engaged audience. Resist the temptation to erase personal content; instead, leverage it to reinforce your identity, beliefs, and the reasons your followers connect with you. Transparency, authenticity, and genuineness form the bedrock of successful influencer marketing, and staying true to yourself is the key to sustained success. Show Eagerness to Collaborate In the early stages of your journey as a micro influencer in the Philippines, embrace opportunities to collaborate with brands consistent with your niche. While financial compensation may be limited initially, the focus should be on building a robust portfolio and establishing mutually beneficial relationships. Micro-influencers often forgo immediate monetary gains to secure long-term benefits and partnerships. Adopt an eager-to-learn mindset, go above and beyond in representing brands, and consider the broader, long-term advantages of collaborations. Over-delivering on the collaboration brief, such as providing extra content beyond the initial requirements, enhances your value and solidifies your position as a reliable influencer. Efficiency in Processes As you engage in your first campaigns and steadily grow your follower base organically, optimizing your processes is crucial for scalability. Develop a media kit showcasing your identity and why brands should collaborate with you. This promotional tool minimizes back-and-forth communication with brands and signals your commitment to your work. Familiarize yourself with your data, employing tools like Google Analytics and Instagram Insights. Transparency in sharing your insights and progress with brands not only benefits you but also instills confidence in brands regarding the impact of your influence. Professionalism is paramount, so respond promptly to emails, showcasing reliability in meeting tight deadlines—a quality highly valued by brands. Finding Brands to Collaborate With in the Philippines: Strategies and Tips Explore Other Influencers’ Feeds Examine the social media pages of influencers within your niche and follower range to identify potential brands for collaboration. Analyzing influencers with a slightly higher or lower follower count offers insights into brands that resonate with a comparable audience. This approach provides a valuable starting point for identifying brands that align with your influencer persona and niche. Engage with Brands Already Following You Delve into the list of brands following your account, as these entities have already expressed an interest in your content. Leveraging existing connections increases the likelihood of forging authentic partnerships. Maintain a running list of brands you wish to collaborate with, either by saving their posts or creating an Excel document to track your outreach efforts. Utilize Influencer Marketing Platforms Influencer marketing platforms offer a streamlined way to connect with brands seeking influencers for campaigns. Platforms like Cohley, Heartbeat, AmbassadHer, Octoly, and Influenster cater to bloggers starting out, providing opportunities for both paid and gifted partnerships. As your influence grows, consider platforms like Social Fabric, Aspire IQ, Hashtag Paid, Mavrck, and Linqia for collaborations with larger brands. Search for #ad or #sponsored Discover brands actively engaging in influencer marketing by searching for #ad or #sponsored on the social platforms’ search bars. This approach unveils a plethora of brands with a demonstrated budget for influencer collaborations. Align your outreach efforts with influencers of a similar following and niche, enhancing your chances of attracting brands seeking partnerships. Identify Brands Engaging on Other Influencers’ Accounts Survey comments on other influencers’ posts to identify brands actively engaging with influencers. Scrutinizing followers’ lists also reveals brands following influencers within your niche. This strategy generates an extensive list of potential brands to approach, aligning with the interests of your target audience. Beware of Influencer Scams While exploring collaborations, it’s imperative to be vigilant against potential scams targeting influencers. Recognize red flags, such as brands requesting direct messages in comments, offers of lifetime discounts in exchange for brand ambassadorship (requiring payment), or requests for payment on supposed “free” products. Scrutinize emails for correct grammar and personalized addresses, as professionalism is a hallmark of genuine collaborations. Preparation for Business Aspects of Influencer Work Set yourself up for success by attending to the business aspects of influencer work. Create an invoice template and establish an internal system for managing payments. An online banking or e-wallet account proves beneficial, given its widespread use for processing influencer payments. These preparations ensure smooth financial transactions and contribute to the professional image you present to brands. Final PopStar Tip Ready to thrive as a Micro Influencer in the Philippines? Armed with authenticity, eagerness to collaborate, efficiency in processes, and a strategic approach to brand identification, you’re well-equipped to navigate the dynamic landscape of micro influencer marketing in the Philippines. Remember, the key is to be yourself, stay eager to learn and collaborate, streamline your processes for scalability, and continuously refine your strategies. The evolving influencer marketing scene in the Philippines holds ample opportunities for those who embrace these principles and stay attuned to emerging trends. Good luck on your micro influencer journey! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.