How to Increase Your Followers in TikTok in 7 Easy Steps

Ready to level up your TikTok game in the Philippines for 2024? Whether you’re a budding solo creator building your personal brand or a business eyeing fresh customers, TikTok is the go-to platform for growth. It’s like the great equalizer, giving even the smallest accounts a shot at hitting the viral jackpot.  Now, let’s talk followers. They’re not just numbers; they’re the currency that opens doors to brand deals and a broader TikTok community. So, here are some tips to improve your social media marketing in the Philippines to improve your brand on TikTok. Whether you’re a TikTok rookie or aiming to amp up, here’s the lowdown to make those follower dreams come true. 1. Know Your Audience: Curate Your Content for Them TikTok is a melting pot of cultures, and in the Philippines, it’s a diverse blend of ages, interests, and backgrounds. To stand out, you need to understand your audience. No more throwing content at the wall and hoping it sticks – get to know your people. Dive into your TikTok analytics. Who’s following you? Check the age, gender, and location patterns. Tailor your content to their tastes. If they’re into fashion, give them style; if they’re fitness enthusiasts, show them your workout routines. And don’t be afraid to experiment. Try different types of content to see which one floats your boat. Keep an eye on analytics, stay nimble, and adapt your content strategy as needed. 2. Ride the Trend Wave Trends on TikTok are like wildfire – they catch on quickly. Participating in trending challenges or using trending sounds can skyrocket your video onto the For You page, increasing your reach in the Philippines. Keep an eye on the For You page, follow popular Filipino creators, and check out trending hashtags. Go for trends that match seamlessly with the kind of content that you post on your TikTok. If you’re a fitness influencer, turn a popular dance trend into a workout routine. While it’s tempting to jump on every trend, maintain your authenticity. Ask yourself, “Does participating in this trend align with my brand’s values and aesthetics?” If your answer is yes,  then go for it. But, if not, it might be best not to take part in the trend because it might do more harm than good for your brand. 3. Partner with Fellow TikTok Creators Collaborating with other creators can introduce your content to a new audience in the Philippines. TikTok’s features like duets and stitches make collaboration easy and fun. Partner with creators who share your target audience and values. Conduct research, such as checking their engagement rates. If all goes well after reaching out to them, present them with a killer proposal for a collab. Clear agreements, no conflicting brands, and authentic collaboration are key. A successful collaboration can lead to ongoing relationships. Consider creating content series or challenges together or cross-promoting each other’s content. Cross-promotion is a win-win situation, breaking out of your follower bubble and adding creative diversity. 4. Kick Off a Content Series A content series on your TikTok account can give your audience a sense of continuity. Other users seeing this on your account can make them look forward to more of your content once they hit that follow button. Plan a series around Filipino interests or trends to resonate with your local audience. Define your plan, figure out the hook for each episode, and post consistently. A content series is a commitment, but it can build a loyal following and provide a structured framework for content creation. 5. Hashtag Like a Boss Hashtags on TikTok are crucial for discoverability in the Philippines. Use a mix of general, niche-specific, and trending hashtags to broaden your reach. Select hashtags that align with your content and check TikTok’s Creative Center for potential hashtags to use. Be on the lookout for the top trending hashtags and align your content to them. Avoid spamming your captions with irrelevant or overly general hashtags. 6. Speak to Everyone with Closed Captions Adding closed captions to your videos is not just about accessibility; it’s about engaging a wider audience in the Philippines. Over 1.5 billion people worldwide are affected by hearing loss, making closed captions essential. Keep captions short and timed well with your video. Use a font and background that enhance readability. Closed captions can enhance accessibility, boost engagement, and improve your video’s discoverability in the Philippines. 7. Post When the Philippines Is Watching Timing matters in the Philippines. Aim to post during hours when your target audience is most active on TikTok. Experiment with posting at different times, especially if you have a global following. Analyze your TikTok analytics, conduct A/B tests, and monitor real-time analytics. Consistency is key – aim for a posting schedule that aligns with your audience’s peak active hours. Final PopStar Tip As you implement these social media marketing strategies in the Philippines, keep a close eye on TikTok analytics to track your growth, engagement rates, and content effectiveness. Growing your TikTok following is a gradual process, but with quality content, consistency, and a strategic approach, you’re on the right track. Dive into the TikTok universe, and let the good times roll!  Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.