How to Elevate Brand Awareness in the Philippines through Instagram Live

Instagram Live stands out as a favored tool among celebrities and influencers in the Philippines. However, it’s not just limited to individuals; brands can harness its potential to connect with the target audience, fostering engagement and increasing brand visibility. To maximize the impact of Instagram Live for your brand in the Philippines, strategic planning and a clear approach to social media marketing are essential. Why Instagram Live? Instagram Live offers a unique immediacy that sets it apart from other video options on the platform, such as Stories or Reels. Its spontaneous nature adds a layer of authenticity, providing followers with an exclusive and personal connection to your brand. With approximately 18.1% of the world’s population using Instagram, going live can effectively tap into a vast pool of potential customers in the Philippines. Moreover, Instagram Live notifications ensure your brand becomes top of mind for followers, addressing the challenges posed by Instagram’s evolving algorithm. The live broadcast takes precedence in the Story feed, accompanied by a ‘live’ caption, signaling users about the real-time event and attracting genuinely interested viewers. What to Do on Instagram Live? 1. Choose Your Brand Representative: Identify an individual who can authentically represent your brand. This could be the founder, social media coordinator, or another personality who resonates with the brand identity. 2. Brainstorm Content Ideas: Define the goals of your live broadcast. Whether it’s answering customer questions, showcasing products, or providing a behind-the-scenes look, having a clear objective ensures a purposeful and engaging live session. 3. Popular Ideas for Live Broadcasts: Behind-the-Scenes Look : Showcase exclusive aspects of your brand, such as headquarters or product creation processes, to create a sense of exclusivity. Answer Common Questions : Address frequently asked questions to provide deeper insights into your brand. Use Instagram’s questions sticker to gather queries from followers before the live session. Invite Guests : Enhance your live by adding guests, whether it’s co-founders, influencers, or even viewers. Instagram Live rooms now allow up to four participants, fostering dynamic discussions. Product Launch : Unveil new products or services for an exclusive ‘first look,’ creating excitement among your Filipino audience. Demo : Demonstrate how a product works or provide a tutorial related to your brand, offering valuable content that can be repurposed later. Series : Establish consistency with live series, such as weekly wellness tips or monthly brand insights. This creates anticipation and regular engagement. Repurposing Your Instagram Live: After the live broadcast, leverage the content for extended brand exposure: Save the Live : Instagram allows you to save the live broadcast, which can be reposted under your Video tab for continued visibility. Trim and Share : Repurpose clips for Instagram Stories, website embedding, or as written posts on other social platforms. Create Cohesive Videos : Combine clips from multiple live broadcasts to form cohesive videos focusing on specific topics. Tips for Successful Instagram Live Sessions: 1. Prioritize Video Quality: Equipment Check : Before going live, conduct a thorough check of your equipment. While you don’t need state-of-the-art cameras, ensure that your device has a decent camera accessible for a clear video. Internet Connection : A stable internet connection is crucial. Poor video quality or disruptions can deter viewers. Consider using a reliable Wi-Fi connection or a strong mobile data signal to ensure a smooth live broadcast. Test Run : Conduct a test run on a separate account to check the video and audio quality. This step allows you to identify and address any issues before the actual live session. 2. Optimal Live Duration: Longer Sessions : Aim for longer live sessions to provide ample opportunities for viewers to join. A more extended duration allows for a more relaxed pace and encourages engagement. Delayed Start : Instead of starting the live immediately, wait a few minutes. This delay accommodates viewers who may join slightly later and ensures a more substantial audience throughout the broadcast. 3. Promote in Advance: Instagram Scheduling Feature: Leverage Instagram’s scheduling feature to promote your live session in advance. This feature allows you to share the date, time, and title of your live on your profile for new visitors. Cross-Promotion: Extend your reach by promoting your live session on other social media platforms. Create teasers or posts on Facebook, Twitter, or even your website to generate anticipation among your audience in the Philippines. Topic Inclusion in Posts: If your live session has a specific theme or will cover a particular topic, include it in your promotional posts. Clear communication about the content will attract the right audience. 4. Have Fun and Be Natural: Showcase Personality: Instagram Live is an opportunity to showcase the personality behind your brand. Be yourself, let your brand voice shine through, and engage with your audience authentically. Interactive Approach: Encourage viewers to ask questions, share their thoughts, or even join the live if applicable. Interactivity adds a personal touch and fosters a sense of community. Address Mistakes Gracefully: Live sessions are dynamic, and mistakes may happen. Embrace them gracefully, and use humor if possible. This approach humanizes your brand and makes the live experience more relatable. Implementing these tips ensures that your Instagram Live sessions not only attract viewers but also create a positive and engaging experience. By combining technical preparedness, strategic planning, and a genuine approach, your brand can effectively leverage Instagram Live to increase brand awareness and improve social media marketing efforts. Final PopStar Tip Whether you’re a first-time live broadcaster or looking to integrate Instagram Live into your regular social media marketing strategy, experimenting with different ideas tailored for the Filipino audience will help your brand increase visibility and foster a deeper connection with your target market. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.