How to Discover the Perfect Beauty Influencers for Your Brand in the Philippines

Hey there, beauty enthusiasts and brand owners! If your brand is making waves in the beauty scene in the Philippines, you’re probably on the lookout for influencers who can authentically promote your products. Beauty influencers have become major players in the industry, and everyone’s vying for their attention. So, let’s dive into how you can find the right influencers for your brand without breaking a sweat, focusing on influencer marketing in the Philippines. 1. Dive into Research Start by exploring the top influencers reigning in the beauty industry in the Philippines. Check out platforms like YouTube, Instagram, TikTok, podcasts, or newsletters. Cast a wide net during your initial research to get a feel for influencers who align best with your brand’s voice and tone in the Philippines. YouTube is a treasure trove for understanding what Filipino beauty enthusiasts care about. It helps you tailor your brand messaging to resonate with creator talking points that address those specific topics. Consider delving into local beauty trends and preferences to make your brand more relatable to the Filipino audience. 2. Prioritize Content Over Stats Don’t be blinded by subscriber counts on Filipino beauty channels. Engagement is key, and it’s more valuable to work with an influencer whose content reflects your brand, even if their audience isn’t in the millions. Use keyword searches to quickly understand the content’s relevance to your brand and ensure that it aligns seamlessly with the interests of the Filipino market. Consider looking beyond the numbers and focus on influencers who genuinely connect with their audience through authentic and engaging content. Whether it’s makeup tutorials, skincare routines, or beauty product reviews, choose influencers whose content resonates with the local Filipino audience. 3. Vet Their Channel Before sealing the deal, carefully examine the influencer’s channel. Make sure there’s no content that could tarnish your brand’s reputation in the Philippines. Create a “blacklist” of keywords to avoid, and cross-check the influencer’s content against it. Regular posting and positive audience engagement are good signs of a loyal following in the Philippines. Take a closer look at the influencer’s interaction with their Filipino audience. Engage with their comments section, assess the sentiment of their followers, and ensure that their community aligns with the values of your brand. A positive online presence in the Philippines will contribute to a more successful collaboration. 4. Learn From Others Study successful campaigns by other brands in the Philippines and see how they’ve leveraged sponsorship marketing with content creators. ThoughtLeaders platform can be handy to track competitors and understand sponsorship strategies in the beauty industry in the Philippines. Look into an influencer’s sponsorship track record. If they’ve collaborated with prominent beauty brands in the Philippines, that’s a green light. Repeat bookings signal a successful partnership, while no repeat bookings might raise a red flag. Consider the strategies that have proven effective for other brands in the Philippines. Take note of enticing offers, innovative campaign ideas, and strong landing pages that have garnered attention. By learning from successful campaigns, you can tailor your approach to align with the preferences of the Filipino market. 5. Mind Your Budget Consider the size of influencers and your budget in the Philippines. While larger influencers might be out of reach, smaller influencers can be just as effective. Spread your budget among several influencers to mitigate risk and avoid putting all your eggs in one basket in the Philippines. Think strategically about how to allocate your budget across a mix of influencers with varying audience sizes. While mega influencers may offer widespread reach, micro and nano influencers often provide a more engaged and niche following. Balancing your budget across different tiers of influencers ensures a diverse and impactful reach in the Philippines. Ready to Reach Out? Craft an engaging email that stands out from the influx of sponsorship requests in the Philippines. Provide all the essential information about your brand and the partnership you’re seeking. Track Your Campaign Once a Filipino influencer responds, gather all the details about your campaign. Keep a record of influencers, agreed rates, promotion schedules, and expected results. Now that you’ve found your dream beauty influencers in the Philippines, test the waters and identify top-performing channels. Establish long-term partnerships with those who resonate with your brand. Final PopStar Tip Keep exploring new talent in the beauty space in the Philippines to stay ahead of competitors. Stay tuned to emerging content trends and the influencers leading the way. Being in the loop will propel your business with the right influencers by your side. Happy hunting and make the best out of these tips for influencer marketing in the Philippines! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.