Digital Marketing in the Philippines: SMB Essentials and 2024 Trends

Online shopping has firmly established itself among Filipino consumers, with NielsenIQ revealing that 67% of those who turned to e-commerce during the pandemic plan to keep shopping online. For small and medium businesses (SMBs), enhancing digital marketing in the Philippines is key to unlocking business growth. As we move further into 2024, digital marketing trends have evolved to match new consumer behaviors and technological advancements. This shift presents a golden opportunity for SMBs to adapt and thrive. In this article, we will explore the trends in shaping the digital marketing playbook for SMBs this year. 5 Digital Marketing Trends for SMBs in 2024 Influencer Marketing Will Continue to Rise In recent years, the Philippines has seen a surge in influencer marketing, with platforms like Facebook, Instagram, and YouTube leading the way. TikTok has also emerged as a big and significant player, moving up the ranks to become the third most-used social media platform. Influencer marketing remains vital for SMBs as consumers trust influencers for product recommendations. Micro-influencers, with 10,000 to 100,000 followers, offer a cost-effective way to boost brand visibility through authentic and relatable content. Video Marketing Has Become More Potent Than Ever Video content is dominating digital marketing strategies. YouTube’s popularity during the pandemic and the rise of TikTok have pushed platforms like Instagram to enhance their video features, such as Reels and live streaming. SMBs are leveraging video marketing to engage audiences effectively. Short-form videos, in particular, cater to the short attention spans of modern consumers. Utilizing data and analytics to guide video marketing campaigns can significantly enhance their impact. Google Search Will Have a Significant Impact on Conversions According to ecommerce agency Transaction, 81% of shoppers research products online before purchasing. However, many local SMBs overlook providing essential information online. Ensuring contact details, opening hours, and other relevant information are available on platforms like Google Business Profile is crucial. Optimizing for Google’s Featured Snippets and voice search can also boost online visibility and conversions, meeting the changing search habits of consumers. Enhanced Ecommerce Sites Will Engage More Potential Customers Ecommerce platforms are increasingly using technologies like augmented reality to provide personalized shopping experiences. This features users to “try on” products virtually are becoming more common. In 2024, personalized interactions driven by data analytics and AI tools such as chatbots are key. These tools can automate conversations and offer immediate, tailored service, enhancing customer engagement and satisfaction. Artificial Intelligence Will Continously Make SMB Online Marketing More Efficien t AI and machine learning are transforming to digital marketing by streamlining operations, personalizing customer experiences, and enhancing engagement as well. The global AI marketing market is projected to reach .09 billion by 2025. AI technologies, this includes chatbots and as well as data analysis tools, enable SMBs to compete with larger corporations by offering tailored services and optimizing marketing communications. Responsible AI use, legal compliance, and as well as data ethics are essential for maintaining consumer trust. Final PopStar Tip The growth of an influencer marketing, the impact of video content, the importance of SEO, the integration of AI, and the enhancement of ecommerce experiences are getting shape for the future of digital marketing for SMBs in the Philippines. Adopting these strategies in 2024 gives significant opportunities for SMBs to connect with their audiences innovatively, driving growth and enhancing customer satisfaction. Continuous adaptation, learning, and as well as innovation are key to success, pointing to a promising future for digital marketing in the country. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.