Crafting a High-Growth Influencer Marketing Strategy in the Philippines

Welcome to the era of efficient growth! Brands are seeking solutions to enhance ROI, optimize ad performance, and acquire new customers cost-effectively. The good news is that influencer marketing has emerged as a powerful channel for sustainable growth, impacting the entire marketing funnel. Historically overlooked, influencer marketing is now recognized for its effectiveness, driving not only brand awareness but also influencing bottom-of-funnel actions. To harness its potential, let’s dive into a step-by-step guide on building a high-growth influencer marketing strategy tailored for your brand in the Philippines. Step 1: Determine Your Goals in the Filipino Market Influencer marketing goals in the Philippines may range from boosting awareness to enhancing follower engagement. However, in the era of efficient growth, the focus is likely on: Driving immediate sales. Optimizing ad performance and improving return on assets. Cutting down Customer Acquisition Costs (CAC). Step 2: Set Up an Influencer-Affiliate Program for Filipino Success To drive sales and source authentic content for your ads effectively in the Philippines, consider establishing an influencer-affiliate program. This approach is particularly impactful for ecommerce growth, leveraging partnerships with influencers invested in your brand’s success. Before diving into partnerships, lay the foundation: Define your offering to create an attractive influencer-affiliate community while ensuring profitability. Determine the payment system, with the average commission ranging from 10-30%, aligning with your business needs and budget. Establish success metrics, focusing on indicators like sales per affiliate, value of sale per affiliate, mentions per affiliate, and overall program revenue. Invest in third-party tools for affiliate recruitment, link/code creation, and program tracking, enhancing efficiency. Step 3: Find Authentic Creators in the Filipino Landscape Recruiting the right influencers is key to success. Authenticity is paramount in influencer marketing partnerships. Consider the type of creators that align authentically with your brand. For instance, if you’re a makeup and skin care brand, collaborating with diverse beauty influencers creating GRWM videos and beauty tutorial content can seamlessly integrate your products and drive sales. Step 4: Measure Success in the Philippine Market Utilize pre-defined metrics to evaluate your program’s success, identify top-performing creators, and pinpoint the highest-converting content. This data-driven approach allows you to reinvest in successful strategies, ensuring ongoing success in the Philippines. Step 5: Repurpose Influencer Content for Filipino Audiences Leverage the goldmine of Influencer-Generated Content (IGC) and transform it into high-performing paid ads in the Philippines. Why? Diverse IGC allows personalized ads for each target audience segment, improving performance at lower costs. Using IGC in paid ads provides social proof, enhancing credibility. Studies indicate that using IGC in paid ads can boost purchase outcomes by 82% and create a 4x improvement in brand lift. Take advantage of native ad features like Instagram Partnership Ads and TikTok Spark Ads to seamlessly turn organic influencer content into ads, extending the impact of your content with minimal effort. By bridging the gap between organic and paid channels, you can impact the entire funnel at lower costs. Final PopStar Tip Building a high-growth influencer marketing strategy in the Philippines requires a tailored approach. By aligning your goals, establishing an influencer-affiliate program, finding authentic creators, measuring success, and repurposing influencer content, you can unlock the full potential of influencer marketing in the dynamic Filipino market. Embrace these steps, and watch your brand’s influence soar in the vibrant online landscape of the Philippines! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.