Brand to Business: How Influencers Are Turning to Business Owners

It can be difficult to break into the business world. The competition is fiercer than ever before due to the coronavirus pandemic. It appears to be the ideal time to start your own business when you already have an engaged and loyal following. Many social media influencers find themselves in this position as a result of their massive global fan bases. Influencers are now using their increased online visibility to launch successful for-profit ventures rather than just spreading the word about their personal interests. Social media influencers are now behind some of the most successful businesses in the beauty, fashion, and fitness industries. This list includes five of the most successful social media influencers who have transitioned from an influencer to a full-fledged entrepreneur. These well-known social media figures are finding new ways to make a living from their online fame, whether it’s through collaboration with a well-known brand or going it alone and launching their own empire. In the Philippines, Anne Clutz has gone from local Youtube beauty content creator to self-made entrepreneur to become one of the industry’s most successful influencers and entrepreneurs. From creating content about affordable beauty products and reviewing skin care products to launching her own makeup brush brand, she has done it all. She is now an influencer and endorser for Luxe Organix, and she recently collaborated with Vice Cosmetics on a campaign called ANNEGanda. Having a consistent video posting schedule every week may help you grow your audience and find the right people to share your authentic self with. You won’t have to worry about posting whatever you want without being canceled because you’ve found the right audience who shares your interests. Final PopStar Tip Thus, figuring out what your people need may help you think about what kind of product you can offer to the market. You will be able to hear them out, and see what they really need. Also, as an influencer with massive followings you can collaborate with various influencers and brands while giving them your own ideas which identifies your own uniqueness as an influencer. It’s like ‘’adding your own touch’’.  Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.