Boosting Awareness with Influencer Marketing

Given the technological advancements we have now, influencer marketing has become a crucial part of a brand’s marketing strategy. With people turning to social media for connection, education, and shopping needs, influencer marketing has become a powerful tool to boost brand awareness. In fact, the industry raised more than $800 million in funding last year and is projected to grow by $16.4 billion this year, according to Influencer Marketing Hub’s Benchmark Report. There are various ways to implement influencer marketing to boost your brand’s awareness.  One of the best ways to target your audience is by creating personalized content that will catch their attention. Influencers are a powerful means of creating such content, which is more personal and targeted to your specific audience. Working with influencers will allow you to create additional campaigns that can broaden the reach of your brand. 1. Create Personal Content The personal aspect of influencer marketing is what makes this method so effective. Consumers prefer interacting with their peers rather than with businesses. Including influencers in your marketing strategies can be an effective way for brands to create meaningful connections with their audiences. According to Sherri Nourse, co-founder of influencer marketing company, Ambition Media, “Influencer marketing is successful because it breeds a whole new realm of human-to-human connection and innovative brand creativity. People trust advice from family and friends over that of third parties and business entities. They are naturally inclined to follow and are persuaded by peers having social gravitas exemplified by social proof — followers, likes, and shares.” This sentiment is backed by research. According to a survey by Rakuten Marketing, 46% of consumers said that influencer recommendations can help them decide on a product to purchase. Furthermore, good taste and passion were the two things consumers used to determine the authenticity of an influencer. This authenticity encourages 43% of consumers to continually trust influencers who openly disclose their partnerships with a product or brand they are recommending. In conclusion, influencer marketing is an effective way for brands to connect with their target audience and boost brand awareness. By creating personal content with the help of influencers, brands can create meaningful connections with their audiences and expand their reach. Influencer marketing is a valuable tool that brands can use to gain traction and grow significantly.  2. Get To Know Your Target Audience Want to become an influencer? One of the tips you’ll hear a lot is finding your niche. This means knowing enough and more about your specific audience and the content they consume. By doing this, you’ll become an asset brands would want to be able to connect with your audience. Brands are able to access more individuals in their target audience through influencers who have already done the work of building intimate relationships and trust with their followers. However, once a brand has acquired audience members through an influencer, it must maintain that trust and provide social proof of the effectiveness of its product or offering. This is where influencers come in – they are experts at maintaining relationships with their audience and can serve as an example for brands. Influencer marketing is a tool that can be used to create an engaged audience, in which will help your business to keep running and keep your market. Influencers are incentivized to create quality content that engages with their audience so they can work with brands that like their persona.  When determining which influencer to work with, consider working with a micro-influencer. Micro-influencers have a smaller following as compared to bigger influencers, but they have the benefit of having more engagement towards a specific audience. Brands can benefit from this gaming traction from the micro-influencer’s following.   3. Develop Campaign Strategies Influencer marketing is an important tool when it comes to reaching a wider audience.. The influencer market is very influencial and has been able to raise billions of dollars in 2023. To benefit from this trend, it is important to find influencers who can fit the niche of your business and create a loyal audience. One way of doing this is by holding contests or giveaways. Not only do these campaigns raise customer loyalty but also create leads and increase the brand’s following.  Sending products to influencers to review and post on their social media accounts is another effective campaign to consider. A survey by Later found that 77% of businesses had sent free products to influencers in exchange for sponsored posts. This helps build trust with customers, as people are more likely to trust recommendations from friends and peers than from businesses or third parties. Additionally, micro-influencers with smaller followings can be just as effective as larger influencers when building intimate relationships and trust with audience members. In a nutshell, influencer marketing is a powerful tool when it comes to creating personalized and targeted content that your audience wants. Being able to find influencers that can boost your brand, build a connection with customers, and engage with your audience through various activities can make business grow significantly — boosting brand awareness and reaching a wider audience. As technology continues to advance and customers have new wants, adapting towards an influencer marketing strategy will help any business grow in 2023.  Send us a message  or contact our Team at  contact@pop-star.me  for more information on the benefits of influencer marketing for your brand and how Popstar can help you read your market.