Boost Your Business with Facebook Advertising: A Step-by-Step Guide

Social media has become a crucial tool for businesses to reach their target audience in today’s digital era. Facebook is one of the most popular social media channels for businesses to use for advertising. With over 70 million active users in the Philippines alone, Facebook advertising offers a vast potential audience for businesses to tap into. However, many businesses may find it challenging to navigate Facebook’s advertising platform and create effective ads that yield results. In this post, we will go through how to create Facebook advertising and what kind of outcomes you may expect. This article will help you optimize the benefits of Facebook advertising and meet your marketing goals, whether you are a small company owner or a marketing specialist. What are Facebook Ads? Facebook Ads are advertisements that can be placed on Facebook feeds, stories, and other parts of the platform. These highly customizable ads allow businesses to target specific demographics, interests, behaviors, and locations. This means that businesses can create highly targeted campaigns that reach the right people at the right time, resulting in higher engagement and conversion rates. With Facebook Ads, businesses can publish ads according to their specific purpose and target audience. Facebook Ads may help you reach your marketing objectives, whether you want to raise brand recognition, create leads, or drive sales. So, if you want to step up your advertising game, Facebook Ads are worth considering. Where Facebook Advertising can be posted Facebook advertising offers businesses a diverse range of options when it comes to ad placement. Here’s a closer look at the different mediums where Facebook advertising can be posted: Facebook on computer : For users on desktop, Facebook ads can be placed in two locations – within the news feed and on the right side of the screen as right-side advertisements. Facebook on a smartphone : Ads can be displayed in the news feed, as well as on Instant Articles, In-Stream Videos, and Stories, via Facebook’s mobile app. Instagram : Instagram’s mobile app is a popular platform for businesses to reach a younger audience. Ads can be placed in the feed, stories, and the Discovery tab. Messenger : Messenger advertising are a relatively new company option that allows them to communicate with potential consumers in a more intimate and conversational manner. Advertisements in Messenger can be put in users’ inboxes, stories, and advertising messages. Audience Network: Facebook’s Audience Network provides businesses with an opportunity to reach an even broader audience by placing ads on thousands of websites and apps. The different ad formats include banner ads, native ads, in-stream videos, interstitials, and rewarded ads. Facebook Advertising Format Facebook offers several ad formats that businesses can use to create visually appealing and engaging ads. Here’s a closer look at the different Facebook advertising formats available: Image ads : Image ads allow businesses to use photos and product images posted on their Facebook page as ad creatives. These can be in the form of a simple photo or a photo with accompanying text. Video ads : Video ads can be used in different Facebook mediums such as feeds, stories, streams, etc. Videos can range in length from 1 second to 240 minutes, depending on the platform used. Collection ads : Collection ads allow for a cover image and four small product images to be displayed. When the user taps the image, they can view the product in full-screen mode. Four templates are available for businesses to choose from. Instant Experience : This ad format can only be delivered on mobile devices. When a user taps an advertising, it will be shown over the full screen, providing the user with a more immersive and engaging experience. Carousel ads : Carousel ads allow businesses to use up to 10 images/videos in one ad slot. Each item in the carousel can have its headline, description, and URL, making it ideal for showcasing multiple products or features in a single ad. With the right combination of format and targeting, businesses can drive engagement and conversions, leading to increased revenue and growth. Advantages and Disadvantages of Facebook advertising The advantages and disadvantages of Facebook advertising in the Philippines are important to consider for businesses planning to advertise on the platform. Here are the four main benefits and two disadvantages of Facebook advertising. 4 Benefits of Facebook Ads: Ad formats for every marketing purpose : Facebook provides a range of ad types, allowing marketers to select the one that best meets their marketing goals. The advertising objectives include brand awareness, consideration, and conversion. Advertising can be done at low cost : Facebook advertising is inexpensive, making it great for small businesses and people with limited marketing budgets. Advertisers can run ads on Facebook for as little as 100 pesos. Many active users : Facebook is the world’s largest social network, and there are many active members in the Philippines. Businesses now have a big pool of prospective clients to reach out to. Easy to target : Facebook’s real name registration and detailed user data make targeting easy and accurate. Advertisers can target users based on demographics, interests, behaviors, and location. Two Disadvantages of Facebook Ads: Many specification changes : Facebook advertising undergoes frequent changes, which means advertisers have to adapt to each change. This requires flexibility, resources, and know-how. If a business finds it challenging to respond smoothly in-house, outsourcing the operation to a marketing company can be a good option. Advertising can be repulsive : Social media users can become disinterested or annoyed with overly promotional content. If a business’s Facebook ads are too pushy, sales-oriented, or intrusive, it can damage the company’s image. Instead of advertising their products, businesses may find that influencer marketing, which includes influencers advocating the product on behalf of the company, is more beneficial. Preparation before posting the Facebook advertisement Create a Facebook Advertising Business Manager Account To manage your Facebook advertisements, you must first register a Business Manager account. Log in to Facebook using your account and then click “Create Account” under the Business Manager area. Enter your required information, and ensure that your account has two-factor authentication enabled to become a Business Manager admin. Add a Facebook Page To publish ads, you need to link them to a Facebook page. Create a Facebook page, click on “Pages” in the menu, select a name and category, and enrich the information contained on the page as necessary. Even if you plan to distribute only on Instagram, linking to a Facebook page is still necessary. Create an Ad Account To publish ads, you also need to create an ad account. Open “Ad Accounts” in your business settings, press “Add,” and then “Create New Ad Account.” Enter the ad account name, time zone, and currency. Determine the Purpose of Advertising Determine the purpose of the ad, such as sales of products, increasing awareness of services, acquisition of subscribers, and more. Clarifying the purpose will help determine specific methods such as target, place of publication, content, and more. Prepare Transition Destination Url If you want to direct from the advertisement to another site such as your website or EC site, you also need to prepare the URL of the transition destination. Create a banner image that you want to display on the page in advance. Set the Budget, Period, and Target Based on the purpose, set the budget, period, and target. Choose one from the “daily budget” and “lifetime budget” and set the amount. Set the publication period (start date/end date), and when you select a region, age, gender, etc., an estimate of the effect is displayed. Steps for Placing Ads Campaign Creation Enter Ads Manager from Business Manager, click the “Create” button, and select and save the “Purchase type” and “Purpose” of the campaign. The campaign objective is a part that greatly affects the marketing effect, so choose the item that is suitable for your company. Create an Ad Set Next, create your ad set. Choose where you want to drive more traffic and select the distribution side of the advertisement. Set which behaviors such as “link click,” “impression,” “landing page view,” etc. to optimize the ad. Create an Ad Set images, videos, main text, headlines, link destinations, and calls to action for your ad creatives. Set a descriptive name, your Facebook page, and your Instagram account, and choose your favorite creative format. Setting tracking is optional, but if you want to measure target remarketing or conversion, it’s recommended to set it. Set Payment Method Payment methods can be selected from credit card, debit card, and PayPal. If you meet certain requirements, you can also use monthly bill payments. Issuing Tags A tag called “Facebook pixel” is installed on a website for effect measurement and optimization. Two types of tags can be placed: tags to be installed on all pages (other than objective completed pages) and tags to be installed on the purpose completion page (inquiry completion page, purchase completion page, etc.). Final PopStar Tip With over 70 million active users in the Philippines alone, Facebook advertising offers a vast potential audience for businesses to tap into. By creating highly targeted campaigns and choosing the right ad format, businesses can drive engagement and conversions, leading to increased revenue and growth.  However, navigating Facebook’s advertising platform and creating effective ads can be challenging for some businesses. Before deciding whether Facebook advertising is the right advertising channel for your company, weigh the benefits and drawbacks. Overall, with the right strategy in place, Facebook advertising can be a powerful tool for businesses to achieve their marketing objectives and elevate their advertising game. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your Facebook advertising here in the Philippines.