Boost Your Brand Strategy in the Philippines: Important Brand Awareness Metrics to Watch for More Visibility

With how jam-packed today’s digital landscape is, getting your brand out there is key, especially online. But how do you even know if people are aware of your brand in the vast sea of social media? In the Philippines, tracking brand awareness for your brand on social media can be a bit like chasing smoke sometimes. It’s this fuzzy concept that’s crucial yet hard to pin down with numbers. You won’t find a single magic number telling you, “Hey, congrats, everyone knows your brand now!” So, in this PopStar Blog,  let’s dive in and demystify brand awareness and the metrics you should keep tabs on to boost your brand strategy in the Philippines What’s Brand Awareness Anyway? Brand awareness is basically how well people know your brand compared to others in your field. It’s like being the cool kid in school that everyone knows and likes. Think of it as the top of the social media marketing funnel. Without it, everything else falls flat. Having strong brand awareness sets you apart and keeps you ahead of the game. The Metrics to Watch Measuring brand awareness, especially on social media, can feel like herding cats. But fear not, there are some handy metrics to help: Social Mentions: Picture this: your brand is like the talk of the town. Tracking social media mentions is like eavesdropping on conversations about your brand. When people start chatting about you online, it’s a sure sign that your brand is making waves. Tools out there can help you keep tabs on these mentions, so you’re always in the loop. Social Share of Voice: Ever been in a room where one person dominates the conversation? And that’s exactly what social share of voice means. It’s like comparing the volume of your brand’s voice to your competitors. If your brand is the loudest one in the room, chances are you’re doing something right. Audience Size (Follower Count): Think of your followers as your fan club. They’re the ones who dig what you’re putting out there. Keeping an eye on your follower count is like seeing how big your fan base is growing. Sure, it’s not the whole story, but it’s a good indicator of how many people are tuning in to what you’re saying. Follower Growth Rate: Imagine your fan club is getting bigger by the day. That’s what follower growth rate is all about. Seeing those numbers climb means your brand is gaining traction. It’s like watching your brand’s popularity skyrocket – and who doesn’t love that? Reach: Let’s talk about getting your content out there. Reach is like the number of people who catch a glimpse of your posts as they scroll through their feeds. The bigger your reach, the more eyes you have on your brand. It’s like casting a wide net in the ocean of social media. Impressions: Ever wonder how many times your posts pop up on someone’s feed? That’s impressions for you. It’s like your brand saying, “Hey, I’m here!” even if people just scroll past. More impressions mean more chances for people to notice you – and that’s always a win. Engagement: Now, let’s get interactive. Engagement is like the applause after a killer performance. It’s all about likes, comments, shares – the stuff that shows people are really feeling your brand. The more engagement you get, the more you know your brand is hitting the right notes. Click-Through Rate (CTR): Imagine your posts are like signposts on a busy street. CTR is like counting how many people stop to check out what you’re offering. A high CTR means your content is grabbing attention and driving action. It’s like your brand saying, “Come check us out, we have awesome things to show you!” Final PopStar Tip Brand awareness metrics are like your brand’s report card. If you want to keep growing, you need to keep an eye on them. They’re the compass guiding you through the vast ocean of social media. By staying on top of these metrics, especially engagement, reach, impressions, and CTR, you can see where your brand stands and where it’s headed. And if you’re in a niche market, metrics like engagement and share of voice are your secret weapons. They show you how you stack up against your rivals and give you a roadmap for improving your brand strategy in the Philippines. Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your brand strategy here in the Philippines.