Achieve Brand Strategy Success with Branded Content Ads on Instagram

Have you ever wondered how people stumble upon the latest products they purchase? Chances are, just like many Filipinos, you discovered them on Instagram—the social media hub for breathtaking sunsets, delicious recipes, and, of course, exciting new products. In a world where consumers are becoming skeptical of brand-generated content, influencers and creators on Instagram play a pivotal role in shaping purchase decisions. Amidst the clutter of brands vying for attention on Instagram, one tool stands out—Branded Content Ads. This collaborative advertising format allows marketers to leverage high-performing, influencer-created content, offering a unique opportunity to tap into new audiences with targeted and analytical precision. Understanding Branded Content on Instagram Branded content involves collaboration between a brand and an influencer or creator, exchanging value or payment to promote a product or service. Recognizable by the “paid partnership” tag, this type of content is exclusive to business and creator accounts on Instagram. To enhance the impact of branded content and amplify your brand strategy on the social media platform, Instagram provides a suite of tools exclusively available to compliant business and creator accounts. These tools empower brands to elevate the performance of their content and gain valuable insights, including reach, likes, and comments. Instagram Branded Content Tools: Your Allies in Success Instagram’s suite of tools offers a range of benefits, such as: Tagging Features : Clearly highlight paid partnerships in your feed, ensuring transparency for your audience. Detailed Insights : Gain comprehensive insights into the performance of your partnership posts, empowering both brands and creators. Branded Content Ads : Amplify your reach and target a broader audience by converting influencer-generated content into powerful ads. The Mutual Benefits of Branded Content In the era of authenticity, consumers seek genuine connections. When collaborating with influencers, brands inherit the trust established by these influential figures. Moreover, it enhances the credibility of content creators by positioning them as recognized brand partners. Partnering with trusted influencers expands your reach, offering access to new audiences while allowing creators to maintain control over their content. Additionally, it provides brands with instant access to authentic, externally crafted content—eliminating the need for in-house content creation. Advantages of Branded Content Ads Integrity : Branded content ads align with Meta’s policies, offering creators protection and transparency. Creative Empowerment: Creators retain control over their content, ensuring a seamless transition from organic to ad format without compromising audience engagement. Enhanced Permissions : Simplify the branded content experience with Aspire, requiring permission only once for a holistic and streamlined process. Navigating the Branded Content Journey 1. Ensure Requirements: Confirm that your account type and your partners meet Instagram’s guidelines. Connect or reconnect Instagram Insights to comply with new permissions. 2. Send Branded Content Terms: Send terms and permissions to partners, aligning everyone involved. Discuss the duration of content access and any specific guidelines for influencers. 3. Creator Accepts Terms: Once your partner accepts and signs the brand terms, you’re ready to proceed. These permissions remain valid for the specified engagement period, eliminating the need for repeated agreements. 4. Creator Posts Branded Content: When creators are ready to post, ensure they tag it with the “paid partnership” label in Advanced Settings. The post will display on Instagram with the tag “Paid Partnership with [your brand’s IG account name].” 5. Boost the Post: Amplify successful posts by boosting them for increased visibility. Choose budget and target accounts to reach a broader audience. 6. Create an Ad: Instagram stores partner posts, allowing you to select content for ads. Choose Primary and Partner Identity, select the content, and convert it into an ad. Monitoring and Optimization: A Continuous Cycle Approve Branded Content: Manually approve or toggle automatic approval in settings to control brand partnerships. Review Tag Requests and curate a list of Approved Business Partners for streamlined content approval. Performance Check: Access insights on branded content tagged on your Page by navigating to Page Insights > Branded Content. Gain specific insights for feed posts, Stories, and Instagram Live to refine your strategy. Diverse Creator Mix: Leverage a mix of established and aspiring creators for optimal performance. Research shows no significant performance difference between creators with 1 million+ and <100,000 followers. Emphasize Top Performers: Identify top-performing creators during campaigns. Double down on successful partnerships to maximize audience engagement. Early Product Showcase: Branded Content Ads showing the brand in the first three seconds drive 44% more brand interest. Encourage creators to feature the product prominently in the initial moments. Empower Creativity: Grant influencers creative control over content. Allow thoughtful integration of the brand into their content to resonate with their audience authentically. Design for Sound-Off Viewing: Optimize content for viewers who scroll with the sound off. Sound-off designed ads generate 38% more brand interest. Final PopStar Tip Branded Content Ads are not just a trend—they are a strategic avenue for marketers to reach diverse audiences, boost visibility, and elevate brand awareness. As you navigate the vibrant landscape of Filipino consumers, integrating Branded Content Ads into your Instagram brand strategy can be a game-changer. Discover the unique and creative ways Branded Content Ads can work for your brand, experiment, and create a cohesive ecosystem of content that resonates with your Filipino audience. Remember, success lies in the seamless integration of influencer-generated content into a strategic and well-crafted marketing approach. Now equipped with the insights and steps to master Branded Content Ads in the Philippines, embark on your journey to Instagram success! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your brand strategy here in the Philippines.