7 Awesome Tips for Skyrocketing Your Event with Influencer Marketing in the Philippines

So, you’ve got this incredible event on the horizon, and you want it to be the buzz of the archipelago, right? Well, hold on tight because we’re about to delve deeper into these killer tips on using influencer marketing and how to look for Filipino influencers to make your event the hottest topic in the Philippines. 1. Find the Right Influencers for Your Pinoy Pals Let’s kick things off with influencers. The key here is choosing influencers who not only vibe with your crowd but groove to the same local beats. It’s like finding a marketing match made in heaven. Before diving in, do your homework—study your Filipino audience, understand their preferences, and connect with influencers whose followers are a match. And here’s a pro-tip: smaller influencers with follower counts between 10,000 and 100,000 are like hidden treasures. They may have a smaller following, but their engagement is top-notch—a true gem in the local influencer scene! 2. Whip Up Some Creative Content with a Filipino Flair Now, let’s talk creativity with a Pinoy twist. We’re not just talking about content; we’re talking about content that sizzles and resonates with the Filipino audience. According to the local marketing wizards in a 2021 survey, about 60% believe creative content is the secret sauce for engaging audiences. So, give those influencers creative freedom—let them whip up a storm of content that’s not only eye-catching but also totally in sync with the local vibe. Because, let’s be real, a bland event promo won’t cut it in the Philippines. 3. Don’t Forget the Hashtags #HashtagsRule, and we mean it, Filipino style. These little guys can make or break your event’s social media game. Use specific ones that match the Filipino event vibe like adobo and rice. Why? Well, you want people to find your event with a quick search, right? Plus, according to the cool cats at Brandwatch in 2021, a well-chosen hashtag can boost audience engagement by a whopping 12.6%. So, choose wisely! 4. Get Influencers on the Giveaway Train Who doesn’t love a good giveaway, especially in the Philippines? Imagine this: influencers running giveaways tied to your event theme. It’s like handing out golden tickets to a local fiesta. Social Media Today spilled the beans in 2021—giveaways are like magic for boosting engagement. So, don’t miss the chance to sprinkle some giveaway fairy dust on your event. Let influencers become the fairy godparents of your Pinoy fiesta! 5. Lights, Camera, Action Live streaming is where the real magic happens. It’s not just about influencers talking up the event before it happens; it’s about bringing the event to life, right in front of your Filipino audience. According to the wizards at Livestream, around 82% of social media users prefer watching live streaming content over reading blog posts or articles. So, let influencers take the stage, not just before the event but during it too! Imagine the behind-the-scenes action, the real-time excitement—live streaming is your secret weapon for a Pinoy extravaganza. 6. Let Influencers Share Their Thoughts Reviews are like gold dust in the world of event promotion, especially in the Philippines. Now, imagine influencers sharing their thoughts about your event. That’s like street cred on steroids! BrightLocal spilled the tea in 2023, saying 76% of consumers read online reviews before making moves. So, here’s the game plan: get influencers to spill the beans, share their experiences, and watch the buzz grow. Because when influencers talk, people listen. 7. Think Platforms Let’s talk platforms. Where are your influencers strutting their stuff? If your event is all about the Filipino cool kids, think Instagram or TikTok. Each platform has its vibe, its own groove, and you want to pick the one that clicks with your event’s Pinoy vibe. The platform is like the stage, and your influencers are the headliners. So, choose the one where your event’s anthem will hit the hardest—a Pinoy social media fiesta! How to Connect with Filipino Influencers So, you’ve got some awesome influencers on your radar, and you’re ready to slide into their DMs or drop them an email. Here’s the lowdown on making it sound less like a business pitch and more like a friendly chat, Pinoy style. Sliding into DMs Okay, Instagram, TikTok, Twitter—pick your playground. Direct messaging is the way to go. It’s like tapping them on the shoulder and saying, “Hey, parang kaibigan tayo.” Keep it personal, though. Don’t send them a generic message; they get enough of those. Be real, mention what you love about their content, and, most importantly, be crystal clear about what you’re after. Email Etiquette Now, if you’re feeling a bit more formal, hit them up via email. It’s like sending them a letter only faster. Here, you can spill all the details about your brand and event. But remember, no one wants to read an email as long as a novell. Keep it short, sweet, and personalized. Tell them why you think they’re a perfect fit, and don’t forget to mention the perks they’ll get. Setting up an email list is like having your VIP guest list for the coolest party in town—Pinoy style! Influencer Agencies Oh, and if all this feels a bit overwhelming, enter the influencer marketing agencies. They’re like your closest friends who can set you up with influencers and even help you negotiate the nitty-gritty details. These agencies are like treasure troves of Pinoy influencer connections. They’ll help you find the influencers who are just right for your brand and event. Plus, they’ll guide you through managing those influencer campaigns and figuring out if your efforts are paying off—tropa support, Pinoy style. Now, when it comes to making your move, keep these tips in your back pocket: Personalize Your Message When you’re reaching out, don’t be a robot. Personalize your message. It’s the influencer version of calling them by their name. Talk about what you dig in their content, maybe drop a compliment or two. Let them know why you think they’d be the perfect fit for your Pinoy event shindig. Trust us, it goes a long way. Be Crystal Clear No one likes playing the guessing game. Lay it all out. Tell them what kind of content you’re dreaming of, how long you want to dance together, and what goodies they can expect. Clarity is key. It avoids those awkward “Wait, what?” moments and sets the stage for a smooth Pinoy collab. Show Them the Goods When it comes to partnering up, make it worth their while. Whether it’s cold hard cash, freebies, or VIP access to your event, let them know what’s in it for them. Fair compensation and juicy incentives are like magnets for the right Pinoy influencers. It’s the golden ticket to making your partnership a match made in Pinoy influencer heaven. Final PopStar Tip There you have it—7 killer tips to turn your event into the talk of the Philippines with the help of influencer marketing, as well as tips on how to look for influencers for your event promotion. Let’s make your event the one everyone can’t stop talking about! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.