18 Brilliant Ideas to Elevate Your Holiday Marketing with Influencers

With the holidays just around the corner, we’ve got something exciting to share with you. Imagine tapping into the enchanting world of influencers to supercharge your holiday marketing efforts. Sounds like a plan, right? Well, you’re in for a treat because we’re about to explore 18 brilliant ideas that can take your small or growing business to the next level during this festive season. 1. Early Product Samples: Get a Head Start Alright, picture this: you’re hosting a fantastic holiday dinner, and you want everything to be just perfect. What do you do? You plan ahead. The same goes for your holiday marketing campaign. Start early by crafting those key messages and getting influencers involved in testing your products. Share those sample goodies with them, and don’t forget to include a personal touch with heartfelt letters, press releases, and fact sheets. This not only ups your chances of getting noticed by the media but also gets the social media buzz going. 2. A ‘Day In the Life’ Video: Sharing the Holiday Spirit Let’s talk cozy vibes and holiday magic. Picture teaming up with an influencer who can give your audience an authentic peek into how your product adds that extra sparkle to their holiday preparations. For example, think of a growing candle company partnering with a mid-tier influencer to create a heartwarming “Day in the Life” video. This video showcases how those candles make the holiday ambiance extra special. It’s like inviting your audience to experience the holiday magic through the influencer’s eyes. 3. Meta Partnership Ads and TikTok Spark Ads: Taking It Up a Notch Want to level up your holiday marketing game? Here’s a strategy that’s got your back. Start by running Meta partnership ads on Facebook and Instagram, featuring influencers’ posts as branded content ads. Of course, make sure you have the influencers’ green light to use their fantastic content. Next, turn those influencers’ organic posts into TikTok Spark Ads, complete with direct links to your product pages for hassle-free shopping. With this multi-platform approach, you’re set for maximum exposure during the holiday frenzy. 4. Strategic Barter Deals: Let Creativity Run Wild You know, small and growing businesses often dance to a tight budget and may not be big on the radar yet. But guess what? Creativity knows no boundaries. Consider striking up strategic barter deals with influencers. Team up with those influential figures and let them work their magic, entertaining their audience while promoting your brand. It’s like a win-win situation, helping your business find its groove in the marketplace. 5. Affiliate Influencer Program: Sharing the Love First things first, let’s build some buzz and educate the world about your probably not-so-well-known company. Then, let’s talk sales. Enter the affiliate influencer program. It could be a code-based setup or through an affiliate platform like ShareASale. Here’s the magic—it allows influencers to earn a slice of the pie, turning them into your brand’s champions. Now, they’ve got a reason to share your story with their community. 6. Micro-Influencers: Realness Meets Demand Now, here’s a gem you don’t want to miss. Micro-influencers are like your secret holiday helpers. Find those influencers who perfectly match your product and brand, and give them the creative freedom to showcase your goodies in their own unique way. Whether it’s through fun contests, exciting giveaways, or simply weaving your products into their daily routines, you’ll witness genuine love and demand for your offerings. 7. Seed Influencers Now: Testing the Waters Dipping your toes in the pool before diving in is a smart move. So, work with as many micro-influencers as you can by sending them some holiday love in the form of free products. Pay attention to those who bring in the best results, and when Q4 arrives, launch a more comprehensive paid campaign with them. It’s like testing the influencer waters without risking your entire holiday marketing budget. 8. Sustained, Thematic Influencer Campaign: Building the Excitement Ever heard of keeping the holiday spirit alive? Engaging in a sustained, thematic campaign can do just that. Think of it as a countdown to something magical, something extraordinary. This not only builds anticipation but also keeps your audience engaged for the long haul. Encourage the influencer’s community to join in by sharing their own holiday stories. For instance, if you have an “ugly sweater” brand, the influencer could unveil a new sweater each day, share a personal story, and even throw in a sweet 10% discount code. 9. Solicit and Amplify UGC: The Power of Stories Let’s talk about stories that touch hearts. Your product or service might not make it to Oprah’s “Favorite Things” list, but it could be the life-changing gift someone needs. Reach out to influencers and ask them to create video stories showcasing how your offering transformed someone’s life. These stories, straight from the heart, connect with audiences on a whole different level, especially during the holiday season. 10. Co-Create a ‘Gift’: Unwrapping Something Special Holidays are all about giving, right? So, why not partner with influencers to create a special “gift” related to your product or service? It could be something with a unique twist, influencer-inspired packaging, or an exclusive service. Co-creation takes influencer marketing to a whole new level, giving your audience something they won’t find anywhere else. 11. Incentivize Influencers with Affiliate Programs: Teamwork Wins Affiliate programs are like your secret sauce. They’re not just about sharing content; they can turn influencers into enthusiastic sellers. Imagine influencers showcasing their own collections, products, or designs, and in return, they get a piece of the pie from what they sell. Now that’s what we call a win-win partnership that motivates influencers to spread the word about your brand. 12. Let Fans Vote on Holiday-Themed Influencer Designs: Engage and Celebrate Here’s a fun idea to spice things up. Imagine teaming up with tech influencers for a “Deck the Tech” campaign. Influencers can put on their creative hats and design holiday-themed phone cases or laptop skins. But here’s the twist—let your audience decide! Fans can vote for their favorite designs, creating a buzz. And when the winning designs hit the shelves, influencers can showcase them, giving followers a chance to snag them with a limited-time purchase link. It’s a mix of exclusivity, creativity, and audience engagement that drives sales. 13. Enticing Affiliate Commission: Make It Irresistible Affiliate marketing is the name of the game, especially during the holidays. Whether your brand is big or small, make sure it comes with an affiliate link, not just for influencers but also for media outlets. To sweeten the deal, offer an affiliate commission rate that’s too good to resist—aim for over 15%. This not only motivates influencers but also expands your brand’s reach. 14. Local Influencers, Local Charm: Community Connection Now, let’s talk about building local connections. Consider running a heartwarming “Gifts from Local Heroes” campaign. Collaborate with localized influencers who exude the festive spirit. Have them curate personalized gift bundles featuring your products and services. Let them share their own heartfelt stories about these items. This adds an authentic local touch to your brand, and it resonates powerfully with audiences during the holiday season. 15. Align with Local Micro-Influencers: Growing Together Here’s the deal—find local micro-influencers in your niche who are also on the rise. Approach them with honesty and humility, explaining how a partnership can be a win-win. Offer your products and affiliate links in exchange for posts and giveaways. Make it crystal clear that you want to grow together, nurturing a strong, long-lasting relationship. 16. Influencers Who Share Your Brand Ethos: Embrace Authenticity Whether they have a massive following or a smaller one, what truly matters is authenticity. When influencers genuinely reflect your brand’s values and ethos, you can connect more authentically with top-tier influencers. Plus, you can explore co-branded special releases using a budget-friendly, revenue-sharing approach to reach new heights. 17. Get Featured in an Influencer’s Holiday Gift Guide: Make the Cut Identify those influencers who put together fabulous holiday gift guides and pitch your product or service for inclusion. Oh, and don’t forget to send them a little something—a free sample, perhaps—so they can genuinely put their stamp of approval on it. These placements often come with lower fees compared to traditional sponsored content collaborations, making them perfect for up-and-coming businesses. 18. A Holiday-Centric Campaign with Multiple Influencers: Unite for Joy Since it’s the holiday season, why not spread the joy together? Engage in a holiday-centric campaign featuring not one but several influencers, from micro to larger-scale. Cast your net wide across different social media platforms to reach diverse audiences. And because it’s the holidays, let’s talk about the good stuff. Discuss influencers’ favorite gifts and maybe even offer a survival guide for a budget-friendly holiday season. This approach not only amps up engagement but also positions your brand as a helpful friend during the holiday hustle and bustle. Final PopStar Tip In a nutshell, the holiday season is your time to shine, and influencers are your magical companions on this exciting journey. By weaving these 18 imaginative ideas into your holiday marketing plan, you’re set to watch your brand sparkle and soar. Start planning now, connect with the right influencers and their dedicated followers, and witness the holiday magic unfold before your eyes. Don’t miss out—let your brand be a part of the holiday enchantment! Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.