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Unlocking Influencer Marketing Excellence: 5 Ways to Find Your Perfect Partner

August 16, 2023

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Hey there, fellow marketers and brand enthusiasts! We get it, the influencer marketing scene can sometimes feel like a whirlwind of choices. With PR, creative agencies, and integrated marketing firms all vying for your attention, it’s no wonder things can get overwhelming. Sorting through websites and proposals can feel like trying to find your way through a crowded marketplace. So many choices to decide and choose from, right?

But guess what? You’re not alone in this journey. We’ve got your back with some friendly advice on how to cut through the noise and find the ultimate partner for your influencer marketing ventures. Whether you’re new to the game or a seasoned pro, these 5 PopStar tips will help you make the right choice.

1. Dive Deeper, Demand Details

Ah, the allure of impressive logos splashed across a webpage. We’ve all been there, right? But let’s be real – it’s not just about the logos. When you’re considering a brand partnership or an influencer collaboration, don’t hesitate to dig a little deeper. Ask those follow-up questions that give you insights beyond the surface.

Let’s get conversational: “So what are your achievements? Especially when you worked with this or that client?” “Could you share some shining moments you’re super proud of in this realm?” And, hey, reference! Why not inquire if you can ask someone from that brand for a reference? The bottom line is, you want to partner up with someone who really knows the ins and outs of success in influencer marketing. It’s not a one-size-fits-all game, and you deserve someone who understands that.

2. Define Your Goals, Hold ‘Em Accountable

Gone are the days of counting likes and screenshots for influencer reporting – and thank goodness, right? We’re in a new era, where specific metrics matter more than ever. But here’s the kicker: metrics for paid and earned influencer engagement can be as different as night and day. That’s why crystal-clear communication is key.

Picture this: “Hey, partner, what are you expecting from this collaboration?” “Can you break down the metrics you’ll be focusing on?” You see, knowing your Key Performance Indicators (KPIs) and making sure your partner gets it too is essential. Don’t be afraid to ask upfront questions about how they’re planning to track and report on those metrics. In a world bursting with fantastic influencer marketing tools, their answers will help you see if they’re on top of their game.

3. It’s About Relationships, But Not Just That

Building relationships is the backbone of influencer marketing, no doubt. Whether you’re dealing with earned or paid influencers, having strong connections matters. But guess what? It’s not the only thing you need. Relationships alone won’t cut it. You need a partner who strikes the balance between nurturing existing bonds and branching out to new creators.

Let’s chat: “So, relationships are important, indeed. However, what else do you bring to the table?” Remember, a massive audience is only one part of the puzzle. The real magic happens when you have diverse, rock-solid relationships with a mix of influencers. Plus, having tools that can help you pinpoint high-quality, complementary audiences is a game-changer.

4. Quality Over Quantity – Always

When the world of influencer marketing comes knocking, gifting is bound to happen. With paid influencers, it’s easier – they’re contractually obligated to talk about your goodies. But earned influencers? That’s where things get excitingly unpredictable. You see, they’re not bound to sing your praises. That’s why setting expectations upfront is a win-win for everyone.

Imagine this scenario: “Hey, so gifting is on the menu, but let’s talk about expectations.” No more falling for the trap of sending out hundreds of packages hoping for a miracle. That’s so last season! What’s trending now is customization and strategy. It’s not about reaching a gazillion people; it’s about creating a select list that makes your brand shine like a diamond in the sea of packages influencers receive.

5. Embrace Diversity, Amplify Your Impact

In the world of influencers, variety truly is the spice of life. And guess what? It’s not just about what they create; it’s about who they are. If your potential partner’s team looks like a carbon copy of each other, it’s likely their influencer suggestions might lean that way too. But wait, there’s hope!

Let’s have a heart-to-heart: “Can you show me influencers who resonate with the people we’re trying to reach?” Authenticity matters, and your influencer choices should reflect your audience’s diversity. You want a partner who understands this and can connect with influencers from different walks of life. Whether it’s platforms, content styles, or creators – diversity in all forms is what sets the stage for your brand’s success.

Final PopStar Tip

In a world where social media platforms change faster than you can say “influencer,” having the right partner by your side is like having a compass in a vast desert. It’s your guide to navigating trends, seizing opportunities, and staying ahead of the curve. Remember, before you ink any deals, ensure your potential partner is well-versed in identifying a spectrum of influencers based on various factors—like us here in PopStar Philippines!

As you embark on your influencer marketing journey, keep these conversational tips in mind. Seek specifics, set goals, value relationships, choose quality, and champion diversity. By doing so, you’ll be well on your way to finding that perfect partner who understands both the paid and earned worlds of influencer marketing.

Additionally, if you need to know more about how to start with influencer marketing, then read our 5 Starter Tips for Influencer Marketing in the Philippines!

So, fellow marketer, are you ready to take your influencer game to the next level? With these insights in your pocket, you’re all set to rock the influencer world and make waves that resonate far and wide. Cheers to your influencer marketing success! If you’re interested, sign up on the form on your right and let’s talk influencer marketing!

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.