02 March 2023 — Merr Fe Painagan
Social media has been beneficial for business owners especially in boosting their brand awareness and also engaging with their customers. In the Philippines, social media marketing is a potent approach that may help small businesses improve their consumer reach and promote growth. A good social media marketing strategy requires more than just posting a Facebook ad and waiting for sales to roll in. Consider your target audience, content production, and engagement tactics to make the most of your efforts.
We will provide some tips for small company owners in the Philippines to strengthen their social media marketing operations. From setting goals to selecting the right platforms, we’ll provide key insights to help you create a successful social media marketing plan that gets results.
Why should you market your company on social media?
Yeah, but first, why bother with social media promotion?
To begin, there are presently 4.62 billion people worldwide who use social media. That’s a 10% increase over the previous year and many more eyes on your advertising materials. That alone is a significant commercial benefit of social networking.
It’s one thing to have a large audience of carbon-based living forms, but here are the true benefits of social networking.
- Bring in new consumers
What do you think? Consumers are already on social media seeking you. 49% of all internet users seek brands on social media networks on a regular basis.
All you have to do is be where people are (social media), provide the quality material they desire, and have a half-decent (fine, fully-decent) product or service. That’s all there is to it!
- Increase brand loyalty
Customers vote with their money. A staggering 82% of customers said they want a consumer brand’s values to match their own. When it comes to purchasing decisions, 73% of Gen Z and 72% of Millennials value inclusivity. As a result, as a brand, you may promote content that is consistent with your corporate values.
Consumers aren’t interested in 500 postings about your newest deal. They are interested in your environmental and charitable efforts. They want to see your values and how you treat your personnel. Therefore don’t be bashful; shouting your ideals from the rooftops is one of the finest methods to promote on social media.
- Increase sales and leads
Several businesses utilize social media to support commercial objectives, such as revenue growth. It has a high Return, and I will not lie to you. What’s the sense of establishing an audience and displaying your stuff if it doesn’t result in money?
Social media are mostly used to influence purchase decisions to people as part of an integrated marketing strategy. During the COVID-19 epidemic, much of our everyday attention and expenditure has transferred online, and this trend is projected to continue. In 2022, 58% of all internet users are deciding to purchase a product or service online at least once a week.
How to Advertise Your Business Using Social Media
How do you make the most of the vast pool of prospective internet customers? That’s how a social media marketing approach works.
Here’s your social success road plan (for your business, anyway).
- Develop a strategy for social media marketing
You need a strategy, dude.
It is not need to be tough to develop a social media marketing plan. At the very least, your strategy should include:
A list of quantifiable objectives
- Client personas (who are you attempting to target, what do they like and hate, and who are they? You will most likely have numerous personas)
- A competitive examination
- A content strategy for the subjects and kinds of material you will share
- An editorial schedule that details the frequency of postings as well as who is in charge of content creation.
- Determine the ideal social media sites for your company
Every business has a home on social media, but not everywhere. It is in your best advantage to identify and focus on the few platforms that will provide you with the desired outcomes.
Social media should be used for social purposes. Individuals are seeking a dialogue, a talk, a means to disconnect from their daily lives through internet engagement.
Don’t hide behind dull promotional material. Go out there and meet with your clients. Inquire about new product releases or innovative new ideas. Finally, recognize the input you’ve received and demonstrate how you’re putting it into action.
- Keep track of your progress
What you don’t measure, you don’t know. You must remove your own subjectivity from the equation, and to do so, you must just look at the numbers. Data and analytics may be used to track your development.
You may learn what your audience reacts to best by keeping an eye on your stats. Also, highlight places where your plan might be improved.
- Check-in at least once a month on:
The fundamentals are as follows: follower numbers, gains or losses, engagement rates, reposts and shares, comments, and likes.
- Work with Influencers
Choose a goal. Do you want to increase your following? Get email addresses? Will it become viral? Collecting user-generated content?
Increasing your followers might be as simple as “liking and sharing” a photo on your feed. Some contests may need greater preparation.
After the event, examine the outcomes. Did you achieve your objective? Why or why not? What could you do better the next time?
Begin small: Reach out to micro-influencers (those with less than 10,000 followers) and offer free items in return for a post. This method might be effective for smaller firms aiming to develop a group of brand ambassadors.
Set up a marketing budget for influencers and create a coherent strategy to launch concurrently with various influencers for better outcomes.
For genuine collaborations, select influencers that share your brand’s beliefs.
This is applicable to all businesses, not just fashion. Be inventive!
To summarize, social media marketing has become a crucial tool for businesses in the Philippines, particularly small enterprises, to reach a broader audience and enhance brand loyalty, sales, and leads.
A well-planned social media marketing strategy, selecting the relevant social media channels, communicating with consumers, measuring progress, and cooperating with influencers may all help a business succeed. With the growing number of social media users globally, businesses should leverage this powerful medium to promote their brand and achieve their business goals.
Send us a message or contact our Team at firstname.lastname@example.org for more information on how PopStar can help you in social media promotion.