In the Philippines, the use of social media platforms, such as Instagram, for marketing has become increasingly popular. With this trend, many companies and marketers are looking for ways to increase their Instagram followers and maximize the effectiveness of influencer marketing. However, simply increasing the number of followers is not enough to ensure success. It is crucial to measure the impact of marketing efforts to determine their effectiveness.
One key metric to consider on Instagram is reach. Reach refers to the number of unique users who have seen a particular post or story. In this article, we will discuss what reach is, how to check it, and measures to increase it. By understanding the importance of reach and how to optimize it, companies and marketers can improve their Instagram marketing strategies and achieve better results in the Philippines.
What is a reach?
In the Philippines, when you’re gathering data for your Instagram strategy, you might come across the term “reach.” This keyword is frequently used in marketing to refer to the act of connecting with customers. But what exactly does it mean in the context of Instagram?
To clarify, I’ll provide an explanation of “reach” on Instagram and highlight the difference between this term and another keyword that’s often misinterpreted. By understanding the nuances of these concepts, you’ll be better equipped to optimize your Instagram presence and reach more potential customers in the Philippines.
Reach on Instagram
In the Philippines, “reach” refers to the number of people who viewed your Instagram post. This is a key metric in social media marketing, indicating how many potential customers have been exposed to your content. If one person views your post, your reach is one; if two people view it, your reach is two.
The importance of reach cannot be overstated in SNS marketing. The more people who see your posts, the greater the recognition of your company and the more likely they are to make a purchase. By tracking your reach on Instagram, you can gain insights into the effectiveness of your marketing strategy and make adjustments to optimize your content for maximum impact in the Philippines.
Words easily confused with reach
In the Philippines, it’s easy to confuse words like “reach,” “engagement,” and “impressions” when measuring the impact of Instagram posts. To properly gauge the effectiveness of your social media strategy, it’s important to understand the difference between these terms.
Engagement refers to the number of user actions on an Instagram post, such as likes, comments, shares, and saves. Each user action counts as one engagement, which helps you determine the level of interaction your post is receiving.
Remember, engagement is not the same as reach. Reach measures the number of people who saw your post, while engagement measures the level of user interaction.
Impressions, on the other hand, refer to the number of times your post appears on a user’s screen. If a post appears on a user’s screen multiple times, each view counts as a separate impression. It’s important to note that one user can generate multiple impressions.
While reach measures the number of people who saw your post, impressions measure the total number of times your post was displayed.
By understanding the differences between reach, engagement, and impressions, you can better evaluate your Instagram strategy and make informed decisions on how to improve your social media presence in the Philippines.
What can you tell by looking at reach numbers?
When it comes to measuring your Instagram marketing efforts in the Philippines, reach is a key metric to look at. Reach shows how many unique accounts have seen your Instagram post, providing valuable insights into your account recognition.
If your reach is high or growing, it indicates that your Instagram marketing strategy is performing well. However, digging deeper into your reach numbers can provide even more useful information, such as:
- Matching your post content to your target audience: By analyzing estimated values for country, city, age, and gender, you can ensure that your image and post content aligns with your target audience’s preferences.
- Increasing your Instagram followers: If your reach to non-followers is low, it may be necessary to review the number of posts and how you’re using hashtags to attract more followers.
By using reach metrics to evaluate your Instagram strategy, you can gain a better understanding of how your content is resonating with your target audience in the Philippines and make informed decisions to improve your social media performance.
How to Check Your Instagram Reach
Measuring your Instagram reach is essential to understanding how your content is performing in the Philippines. Follow these steps to check your reach using Instagram’s Insights feature:
- Switch to a business account
To access Insights, you must first switch your Instagram account to a business account.
Follow these steps to do so:
- Tap the three lines in the upper right corner of your profile and select Settings.
- Tap “Account” and select “Switch to Professional Account.”
- Select the appropriate category for your account and press “Done.”
- Choose “Business Account” and confirm your contact information.
- Link your account to Facebook (optional).
- Set up your account.
2. Check your reach with the Insights function
Once you’ve switched to a business account, the Insights feature will be available. To check the reach of a post, tap “See Insights” within the post. The number of “reached accounts” will be displayed in the summary column, along with detailed information about the reach, including the breakdown of accounts by followers or non-followers.
You can also examine the reach of your entire account by pressing “See Insights” on your profile screen. By regularly checking your Instagram reach metrics in the Philippines, you can gain insights into your audience and optimize your content to reach more people.
What to do when your Instagram reach is low
Low reach can be caused by a lack of posts, poor hashtag usage, unattractive content, or a lack of communication with your followers.
To improve your reach on Instagram in the Philippines, here are some countermeasures you can take:
Increase your post count by posting more frequently
The more you post, the more likely you are to be seen by users. Aim for at least one post per day or more. You can also use Story Posts to post images and videos more easily. Analyze when your reach and engagement tend to increase, and post during those times.
Use hashtags effectively
Use hashtags that are popular among users and relevant to your content. You can add up to 30 hashtags per post, so use them actively. Aim to be displayed at the top of search results using hashtags.
Run an Instagram campaign to increase your reach
Create your own original hashtag and have users post with it. Offer your products or services as prizes. By holding campaigns and posting winning reports, you can increase your reach and awareness. If your campaign becomes a hot topic, you can expect to gain more followers too.
Increase your followers by actively communicating with them
Use comments, likes, and share functions to engage with your followers. Communication with followers leads to fanning and can encourage users to purchase your products.
By taking these countermeasures, you can improve your Instagram reach in the Philippines and increase your visibility.
Final PopStar Tip:
In conclusion, as social media marketing becomes increasingly popular in the Philippines, companies and marketers must measure the effectiveness of their marketing efforts by tracking key metrics like reach, engagement, and impressions. While reach refers to the number of unique users who have seen a particular post or story, engagement measures the level of user interaction, and impressions refer to the number of times your post appears on a user’s screen.
By understanding the differences between these terms, businesses can evaluate their Instagram strategies better and make informed decisions to improve their social media presence. Measuring your reach on Instagram is essential to understanding how your content is performing in the Philippines. Regularly checking your reach metrics can help businesses optimize their content to reach more people and improve their social media performance.
Send us a message or contact our Team at email@example.com for more information on how PopStar can help you in improving your Instagram reach here in the Philippines.