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The Timeless Trend: Unlocking Why Influencer Marketing Persists

August 16, 2023

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Hey there, savvy readers! Let’s talk about something we all have in common: our smartphones. Look around, and you’ll notice fewer folks flipping through newspapers or enduring those lengthy TV commercials. But here’s the deal: everyone’s got their eyes glued to social media on their trusty devices. It’s like a modern-day campfire, where stories are shared, connections are made, and yes, even shopping carts are filled.

Well, according to research, a whopping 70% of Filipinos are checking Facebook every day. And it’s not just your aunt and cousin Joe; young folks are diving headfirst into the realm of Twitter, Instagram, and TikTok, swiping and scrolling multiple times a day. These platforms aren’t just where they connect, catch up on news, or raise awareness – they’re also where they shop.

So here’s the scoop: brands are wising up and steering more of their marketing moolah into social media, and guess what’s riding the wave like a pro surfer? Influencer marketing. Let’s dive into why this trend is taking over in today’s PopStar Blog article, shall we?

But first, read our 5 Starter Tips for Influencer Marketing in the Philippines if you need more assistance with how to start your influencer marketing journey!

Now, let’s really start with the trending influencer marketing.

Why Influencer Marketing is Here to Stay

1. Influencers: Real People, Real Connection

Think about it – you’ve probably spent a chunk of time watching influencers brewing their morning coffee or chasing their tiny tornadoes (also known as toddlers). Why? Because you can relate. It’s like hanging out with a friend, albeit virtually. Sure, those picture-perfect pins on Pinterest are a treat for the eyes, but there’s something magical about glimpses of real life.

You might think celebrities have the upper hand when they flaunt your favorite product. I mean, who wouldn’t want to own the same lotion that the A-list star uses? But let’s be honest, when a jet-setting movie star tells you she sneaks cute notes into her kiddo’s lunchbox every day, it’s easy to raise an eyebrow. It’s like, really? With your busy life?

But when a down-to-earth mom influencer, someone you’ve been following for ages, spills the same beans, you’re all ears. You believe her because her life is like yours. And here’s the cool part: when she gives a thumbs-up to a pair of comfy PJs, you’re reaching for that affiliate link before you can say “cozy.”

2. ROI and Influencers: Match Made in Heaven

Picture this: a Hollywood bigwig flaunting your eye cream in a glossy magazine or on TV. Sure, it might boost your sales, but gauging the exact impact? Tricky. And let’s not even talk about the time it takes for the results to roll in. Enter influencers, the real MVPs of sales conversion. They’re like your own personal GPS, guiding customers straight to the checkout with direct links.

Oh, and the cherry on top? Influencers often work freelance, but they can also be under influencer marketing agencies, like us here in PopStar Philippines. That means more bang for your buck, more impressions for less dough, with less effort. And here’s a nugget of gold: once these influencers fall in love with your product, they transform into brand advocates. Every time they snap a vitamin or whip out that hair tool, they’re shouting your name to the world.

Unlike those cryptic billboards or elusive TV ads, tracking influencer success is a walk in the park. You get the deets on who liked, commented, shared, and saved their posts. You can even count how many times that magic link got a tap. It’s like peeking into a treasure chest of insights!

3. Influencers: The Real Deal Connectors

We’re all unique, and so are our favorite influencers’ follower lists. This means that when influencers share your product, it’s not just a robotic shout-out. It’s a genuine connection, complete with family, furry friends, and the little details that make their life, well, real.

Remember those diverse models in ads? Yeah, they’re cool, but they’re just actors on a set. Influencers, on the other hand, bring authenticity to a whole new level. When an influencer from a specific ethnicity beams about your product, it’s like a warm, heartfelt endorsement. People have seen their ups and downs, and they trust them like family.

4. Creative Individuals

And let’s talk about creativity. Influencers are like artists, crafting content straight from the heart. It’s real, it’s raw, and it’s unscripted. Plus, they’re quick on the draw. Just your marketing team, a creative brief, and voila! You’ve got yourself a captivating post.

Picking Your Perfect Partner

Now, before you dive headfirst into the influencer pool, a few words of wisdom. Don’t be bedazzled by follower numbers alone. It’s not about quantity; it’s about quality. Micro-influencers, those with a tight-knit tribe of followers, can wield more power than you’d think. Their engagement is through the roof, and that’s what matters.

And oh, values matter too. The influencer you pick needs to jive with your brand ethos. Popularity is great, but if they’re stirring up controversies or dancing to a tone-deaf tune, it could backfire. Remember, an influencer is an extension of your brand. So, choose wisely, my friend.

Need more help? Sure! We got that covered too! Head to our PopStar Guide to Finding the Right Influencers in the Philippines

Final PopStar Tip

Wrap your head around this: influencer marketing is here to stay. The benefits are undeniable. But don’t rush in blindly. Take your time, find the one that resonates, the one that connects. They’ll bring your brand to life with a sprinkle of magic, all while being budget-savvy and oh-so-authentic. So go ahead, unlock the potential, and watch your brand soar in the digital realm!

Not convinced enough? Well, here’s a list of 6 Popstar-Certified Advantages of Influencer Marketing.

Or if you want a more deep conversation with us, then fill out the form on your right and let’s talk influencer marketing!

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.