We may not admit it, but nowadays the internet has become an integral part of our daily lives, along with our basic necessities such as food, water, and shelter. In this digital age, people turn to the internet for everything – from finding a nearby tea stall to locating a hotel miles away. The internet truly is the epitome of information.
In this PopStar Blog article, we will explore the best strategies to optimally utilize the internet for your hotel’s digital marketing campaign in the Philippines. Hop in as we walk you through the 11 best strategies that would take your hotel business to new heights.
When looking for a hotel, the first thing people do is search for ‘Hotels In XYZ.’ And before making a reservation, they consider three crucial factors:
- Price Range
- Guest Reviews
- Hotel’s Website
Your hotel’s search ranking depends on visibility, which is influenced by algorithms, quality content, and user engagement on your website. And where does this online visibility come from? Your hotel’s digital marketing strategies.
Now, you might have some questions such as what is digital marketing, and how do I do it? Look no further as we will be answering your questions in the next section.
What Exactly is Hotel Digital Marketing?
First things first, let’s define the term. Hotel digital marketing, also known as hotel online marketing or hospitality marketing, involves building and maintaining your hotel’s online presence. This includes utilizing social media platforms like Facebook, Twitter, Instagram, as well as optimizing for search engines like Google.
Having a strong hotel digital marketing strategy translates to more bookings, enhanced visibility, and, of course, a solid brand name in the market.
The Significance of Having Digital Marketing Strategies for Your Hotel
In today’s world, most travelers search for hotels and services online. With a robust hotel online marketing strategy, you can connect with potential guests and build a loyal customer base for your business.
The guest’s journey begins with discovering your hotel on metasearch engines, social channels, or organic searches on Google and other search engines. Being visible on these channels is crucial.
Digital marketing strategies for the hotel business should encompass search engine optimization (SEO) and various paid and organic channels to give your hotel visibility throughout the research, consideration, and final booking phases.
Now, let’s explore the most effective strategies tailored for your hotel business in the Philippines.
11 Best Hotel Online Marketing Strategies for the Philippines
1. List your hotel on Google
Before the internet era, people used “Yellow Pages” for business information. Now, everyone wants their business listed on Google. As a hotelier, listing your hotel on Google is free and easy.
To do this, first install “Google My Business” on your smartphone. Next, fill in the registration form with hotel details. Then, verify your business with the received code. Finally, enhance your listing with features like ratings, reviews, and FAQs.
2. Develop your hotel’s website
Create a user-friendly website showcasing your hotel’s amenities, location, and rooms. Optimize it for mobile use, as mobile searches for hotels have significantly increased. Why does it matter, you may ask? Well, mobile-friendly websites increase booking inflow. And another thing, good SEO is essential for top search results.
3. Invest on SEO: The backbone of websites
Implement good SEO practices to rank your hotel higher on search engines. Emphasize local SEO to enhance visibility in local search results.
How to do it: Mention nearby places on your website. Then, optimize keywords for better search results.
4. Place ads for your hotel
List your hotel on metasearch engines like Google Hotel Ads, TripAdvisor, and Trivago. Run dedicated ad campaigns on Google and Facebook for increased visibility. Through placing ads in various metasearch engines and even websites, your hotel will gain more visibility and improved brand value.
5. Make good use of social media
Utilize social media platforms like Facebook, Instagram, and YouTube to maximize their potential. Going live on these platforms increases engagement.
PopStar Tip: Practice social listening to engage with mentions and promotions.
6. Promote through visual storytelling: videos
Create engaging videos showcasing your hotel’s facilities, COVID-19 preventive measures, and the most key-worthy features that your hotel has to offer such as the scenic views. Upload them on YouTube and optimize with YouTube SEO. Remember, most internet users prefer video format content to engage with. Video-based content builds trust since the audience can see you and your brand in real time. Additionally, when you upload your videos on YouTube, the platform’s algorithm optimized for SEO improves visibility.
7. Email marketing is the way
Utilize email marketing to connect with guests before and after their stay. Send pre-arrival and post-departure emails for increased engagement. Through email marketing, you will be able to connect with guests and attract new ones. Moreover, booking confirmation emails can engage guests.
8. Tap into influencer marketing
Collaborate with influencers to reach a wider audience. They can post about your hotel on their social media channels, increasing brand exposure. Influencers have a good reputation and an already establish loyal follower base. By partnering with them to promote your business, it can directly affect your target audience’s purchase decisions.
9. Benefit from blogs
Start a hotel blog to provide in-depth information about your services and local attractions. Digitize this information for an engaging blog that boosts local SEO. Starting a blog has significant benefits. For example, the more information you put on your blog about your business, the more like-minded readers will be attracted, garnering potential guests for your hotel. Aside from this, blogs can provide relevant information on local attractions where your hotel is situated.
10. Consider using Chatbots
Implement chatbots on your website for improved communication and increased bookings. Chatbots guide visitors, ensuring 24/7 availability. Through chatbots, you can improve conversions and brand reputation.
11. Maintain your online reputation
Regularly monitor online reviews and ratings. Address guest feedback and strive for a positive online reputation. Online reviews are key decision-making elements for guests.
Final PopStar Tip
Digital marketing strategies for hotels are crucial for revenue generation. Make the most of these strategies to ensure maximum use of all channels and provide a personalized experience for your guests.
In 2024, focus on more bookings, streamlined operations, positive reviews, and making it the best business year for your hotel. Try these efficient ways for your hotel digital marketing in the Philippines and step ahead of your competition!
Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your digital marketing here in the Philippines.