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Social Media Marketing: 11 Engaging Content Types to Boost Your Brand

September 14, 2023

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The vibrant world of social media marketing—it’s a place where trends zoom by as fast as a viral cat video. In this ever-changing landscape, creating content that speaks to your audience is the secret sauce for grabbing their attention. As digital platforms continue to evolve, so do the opportunities for brands to connect with their audience. In this PopStar Blog article, we’re going to dive deep into the top 11 types of social media content. We’ll break down what makes each one great and sprinkle in some real-world examples to get those creative gears turning.

1. Short-Form Video: Snackable and Addictive

Let’s kick things off with the cool kid on the block – short-form videos. You’ve probably bumped into these while scrolling your feed, whether it’s the catchy TikTok dances, Instagram Reels, or YouTube Shorts. These little nuggets are usually under 3 minutes long, making them perfect for our busy, attention-challenged lives.

Short-form videos are like chameleons. You can use them to showcase your expertise, share a customer success story, or flaunt your latest product. TikTok is the undisputed champion here, but don’t forget Instagram and its Reels, and even YouTube’s Shorts are making waves.

2. Long-Form Video: The Storytelling Playground

Long-form videos might not be the life of the party in your daily social media feed, but they pack a punch. We’re talking videos that stretch beyond 10 minutes – the storyteller’s paradise.

Imagine documentaries that plunge deep into your brand’s journey, captivating branded series that keep viewers hooked, or interviews that reveal the magic behind your product. YouTube is your go-to here. While you can sprinkle shorter clips on other platforms, YouTube is where you can let your video storytelling run wild.

3. User-Generated Content (UGC): Word-of-Mouth

User-generated content (UGC) is the social media gem that lets your biggest fans do the talking. It’s like getting a shout-out from your best buddies. Over the years, UGC has become the heart and soul of social media marketing, and it’s easy to see why.

UGC taps into the power of recommendations from real people. Think about it – you’re more likely to trust your buddy’s advice than an ad, right? UGC comes in various flavors, from images and videos to Instagram Stories.

Instagram is the boss when it comes to sharing UGC. It’s visual, it’s got an enthusiastic crowd, and it offers a variety of formats like Stories and Reels. Twitter, now known as X, is also a good pick depending on your industry and audience.

4. Live Streams: Real-Time Authenticity

Live streaming is all the rage, and it’s got brands excited too. Platforms like Instagram, YouTube, and even TikTok have jumped on the live video bandwagon. Plus, there are new platforms solely dedicated to live streaming.

Why do we love live streams? They give you an unfiltered, behind-the-scenes peek at brands. It’s like peeking backstage at a concert.

You can go live on Instagram, YouTube, TikTok, or even consider Twitch if your audience hangs out there.

5. Polls & Questions: Conversations That Matter

The best social media content isn’t a monologue; it’s a conversation. That’s where polls and questions come in. They’re like asking your friend, “Hey, what do you think?”

You can use Instagram’s nifty poll and question features, Twitter’s poll feature is fantastic, and Facebook is also a good place to get people talking.

6. Influencer Collaborations: Partnering with Cool Kids

Influencers are the rockstars of social media. They’ve got dedicated fan bases who hang on to their every word. Partnering with them can be your ticket to reaching a wider audience.

Influencer collabs can take many forms – from Instagram Live interviews to Stories features. Instagram is a top choice, TikTok is heating up, and YouTube is a classic favorite.

7. Infographics And Charts: Simplifying the Complex

The best stories can be told with pictures alone. That’s where infographics and charts shine. They’re like visual cheat sheets, making complex stuff easy to understand.

Share your infographics and charts on Facebook, Twitter, or Instagram to craft a compelling visual narrative.

8. Memes: Fun and Relatable

What’s social media without memes, right? They’re the life of the party – funny, relatable, and just plain cool.

Brands should be a bit cautious with memes, though. Make sure you’ve got something valuable to add to the conversation. When you nail it, memes can be pure marketing gold.

Instagram and Twitter are the meme meccas, but even LinkedIn is getting in on the action with more professional memes. For video memes, check out Instagram Reels and TikTok.

9. GIFs: Saying More with Less

GIFs, those short, silent animations, are like the emojis of the internet. They’re perfect for expressing feelings or reactions.

Want to get your GIF game strong? Twitter and Facebook have been GIF-friendly for a while. Instagram also recently joined the GIF party in the comments. And if you want to create custom GIFs, set up shop on GIPHY and let the world GIF away with your creations.

10. Webinars & Events: Sharing Knowledge and Building Community

Connecting with your audience on social media isn’t just about selling stuff. It’s also about giving back. Events and webinars can help with that.

Webinars are like digital workshops, diving deep into a topic. Events can be anything from virtual conferences to workshops. You can host them live or pre-recorded.

LinkedIn is the place to be for promoting and hosting webinars. It’s pro and perfect for professional content. Facebook and YouTube are also great for live video events.

11. Contests And Giveaways: Spreading the Excitement

If you want to get your audience pumped up, try running a contest or giveaway on social media. It’s like throwing a party where everyone’s invited, and the prizes are the life of the bash.

Instagram is the go-to for contests and giveaways. But you can also stir up excitement on Twitter, Facebook, Pinterest, and TikTok.

Final PopStar Tip

So, there you have it – the 11 social media content types to rule them all. As you embark on your social media journey, remember it’s all about connecting and conversing. Let your creativity run wild, and choose content types that resonate with your brand and audience. As you explore these diverse strategies, may your social media adventure be a fruitful one, filled with growth and success. Enjoy the ride, and watch your brand thrive in the ever-exciting digital universe!

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your social media marketing here in the Philippines.