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Rebranding Through Influencer Marketing: A Winning Strategy

November 06, 2023

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In this fast-paced world we live in, consumer preferences are constantly in flux. Brands have to roll with the punches to stay relevant and appealing. That’s where rebranding comes into play.  It gives your company’s image, product, or service a makeover. It’s like a strategic makeover that tackles all sorts of branding challenges—from reaching new audiences to giving your brand a fresh look, building its online reputation, and riding the latest trends.

Now, let’s talk about influencer marketing. It’s a total game-changer for your rebranding adventure. In this PopStar blog article, we’ll dive into why influencer campaigns are a smart move, how to pick the right influencers, and how their genuine voices can help your brand really connect with your audience. So, grab a comfy chair, and let’s get started!

Let’s Talk Micro and Nano Influencers

If you’re looking to connect with a specific audience, especially the younger crowd, here’s a nifty trick: micro and nano influencers. These folks might not have massive followings, but their communities are super engaged. They’re like the experts in certain areas, like fashion, food, or travel. What makes them cool is how real they are with their followers. It’s all about sharing the same interests and lifestyle.

When you team up with these micro and nano influencers, you’re diving into the world of niche communities. Their followers totally vibe with the stuff these influencers create because it’s all about their unique interests and tastes. It’s not a one-size-fits-all deal; it’s like a customized experience that really hits home with the crowd.

The Magic of Product Launch Promotion

Launching a shiny new product as part of your rebranding plan? Well, buckle up because influencer marketing can be your rocket to success. Influencers on social media have a bunch of followers from all walks of life, which makes them the dream team for getting the word out about your latest goodies. 

Let’s look at a real-life example: In 2021, Selecta teamed up with some local influencers on Twitter to introduce the newest ice cream flavor for their Cornetto product line at the time. 

This campaign was all about tapping into Filipinos’ love for romantic stories. Influencers kicked things off the conversation with the #CornettoCONEfessions hashtag. The result? Post engagement with the hashtag went through the roof during the campaign. In a case study, it was reported that Selecta Cornetto dominated 88% of the ice-cream category share-of-voice, a remarkable 2.7x increase.

In the same year, GRWM, a local cosmetics brand, made its grand entrance onto the leading e-commerce platforms in the Philippines. To get the word out about their product line, they handpicked influencers who were true experts in cosmetics and makeup. These influencers had big followings, but the real magic was in their super tight-knit community of fans who trusted their opinions. The outcome? A whole bunch of exposure and tons of conversions that turned into sales. Talk about a win-win!

Championing Your Commitments with Influencers

Rebranding can sometimes feel like a voyage of rediscovery, where your brand sets sail with a fresh and forward-thinking perspective. This journey may involve embracing contemporary issues that hold significant importance in the Philippines, such as sustainability, body positivity, or gender equality. When it comes to championing these causes and honestly sharing your brand’s stance, influencers step into the spotlight as your strongest allies.

In the fast-paced world we live in today, where authenticity and trust mean everything, influencers have a unique ability to forge deep connections with their dedicated followers. They aren’t just content creators; they’re influential voices with the power to mold public opinion and drive real change.

When it comes to rebranding, influencers step into the shoes of enthusiastic brand advocates. Their role extends beyond showcasing the latest trends; they leverage their platforms to inspire their followers to support specific causes or embrace behaviors that align with your brand’s fresh commitments. This advocacy carries substantial weight and influence because their recommendations and viewpoints exude trustworthiness and relatability, ultimately leading to positive shifts in public perception and leaving a lasting impact.

As a brand embarking on a rebranding adventure, teaming up with influencers who are genuinely dedicated to these issues not only boosts your brand’s credibility but also aligns it with the values and aspirations of your Filipino audience. This thoughtful approach not only breathes new life into your brand’s image but also positions it as a catalyst for positive change in society, ensuring that your rebranding endeavors resonate deeply with your target audience.

Influencer and Consumer Reviews: The Path to Improvement

Rebranding is like a breath of fresh air for your product or service lineup, a transformative process that demands a new perspective. But here’s the million-dollar question: how do you ensure that these changes sync with the tastes and preferences of your target audience? Well, folks, this is where influencer and consumer review campaigns step onto the stage as your trusty sidekicks, armed with essential insights into how your revamped offerings are received.

In these campaigns, influencers and consumers don their honesty capes, becoming the trusted voices guiding potential buyers through their decision-making process. Their candid feedback becomes your North Star, guiding you toward product improvements that resonate effectively with your intended audience. By harnessing this genuine feedback, you can set sail on a course towards product enhancements that not only hit the right notes but are tailor-made to cater to the specific needs and preferences of your Filipino clientele. This proactive approach ensures that your rebranding endeavors align perfectly with market dynamics and consumer expectations in the Philippines, giving your brand a better shot at success in this dynamic and ever-evolving landscape.

Final PopStar Tip

Influencer marketing isn’t just another passing trend; it’s a game-changing force that’s reshaping the marketing landscape as we know it. In a world where social media has become as essential as your morning coffee, influencers are the trendsetters we all look up to. They’re the content maestros, crafting posts that cater to our unique interests, whether it’s sports, food, or sprucing up our humble abodes. And guess what? They’re the trend trackers, always one step ahead in the online world.

Influencer marketing is like a turbo boost for your brand, supercharging your visibility, especially among the younger crowd who practically live and breathe social media. It’s your golden ticket to expand your audience and give your brand’s online presence a modern twist. And here’s the magic ingredient – the authentic bond that influencers share with their followers. It’s like a breath of fresh air for your brand, making it more relatable, more accessible, and a whole lot more engaging. So, gear up and embrace the influencer magic; your audience is waiting! 

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.