With the proliferation of esports and changes in lifestyles, more and more people are discovering the joys of gaming in the Philippines and around the world. As a result, the recognition of gaming influencers who are active as professionals has also increased significantly.
The gaming industry in the Philippines is expected to continue to grow in the coming years, thanks in part to government policies that support large-scale tournaments. In this dynamic and evolving market, influencer marketing has become an essential tool for game developers and publishers to promote their products and reach their target audiences effectively.
In this article, we will provide you with detailed examples of marketing using game influencers who are active in the Philippine market. We will explore how these influencers are impacting the industry, the strategies they employ to engage with their followers, and the benefits of partnering with them to reach your marketing goals.
So, whether you’re a game developer or a marketer looking to tap into the potential of the gaming industry in the Philippines, read on to learn how gaming influencers can help you achieve your objectives and stay ahead of the competition.
Who are Gaming Influencers?
Gaming Influencers are social media personalities who focus on gaming content and have gained a significant following for their skills and expertise in playing various games. Although there are no strict qualifications for being a gaming influencer, their ability to engage and entertain their audience sets them apart. These influencers are highly respected and revered by their followers for their gaming skills.
In the Philippines, top gaming influencers are sought after by brands for influencer marketing campaigns. Due to their strong influence and massive following, they have the power to promote products, services, and brands to their audience effectively. If you’re a brand looking to tap into the gaming market in the Philippines, collaborating with gaming influencers could be an excellent way to increase your reach and engagement
Why Gaming Influencers are Attracting Attention in the Philippines
Gaming influencers have become a hot topic in influencer marketing. Collaborating with popular game influencers can boost the brand image and advertising effectiveness of products and services, making it an attractive option for businesses. Here are four reasons why gaming influencers are gaining attention:
Wide Appeal Across Age Groups
With gaming platforms now available on smartphones and tablets, people of all ages can play games casually during their free time. As a result, using highly recognized gaming influencers for PR can appeal to a wide range of age groups, from teenagers to people in their 30s and older.
Growing Global Game Market
The global gaming population is expected to exceed 3 billion in 2023, with the market size reaching $204.6 billion. The gaming market is expanding rapidly, with eSports gaining popularity as well. This presents more opportunities for game influencers to improve brand image as creators, domestically and internationally.
Increased Demand for Home Entertainment
The pandemic has led to an increase in demand for home entertainment, with more people enjoying games as a form of entertainment. Game influencers are gaining support for activities beyond just playing games, such as collaborations with companies and modeling.
Trustworthiness of Gaming Influencers
Many gaming influencer followers have a strong sense of trust in their favorite influencers, who continuously provide useful information. Using trusted gaming influencers for PR can help businesses gain the same level of trust from their audience.
Collaborating with gaming influencers can be a powerful way to promote your brand in the Philippines, given the growing gaming market and wide appeal of gaming across age groups.
Industries that are compatible with Gaming Influencers
In the Philippines, when considering using gaming influencers for influencer marketing, it is crucial to analyze data and ensure that the influencer can provide an image that aligns with the company and its products. There are several industries that are compatible with gaming influencers.
Retail industry – Gaming influencers are a perfect fit for promoting computers, peripherals, tablets, smartphones, and other electronic devices used in games. They’re also ideal for collaborations with the apparel industry and PR for miscellaneous goods.
Beauty industry – In addition to distributing game live videos, some gaming influencers also promote fashion and makeup on Instagram. You can leverage their recognition to promote cosmetics and beauty treatments, or hire them to endorse massage-related products that relieve fatigue.
Beverage manufacturer – Professional esports players often use sports drinks and energy drinks to stay hydrated during long practices and games. Gaming influencers can help promote beverages that efficiently replenish water and nutrition between hard practices and games.
Pharmaceutical company – Gamers often experience eye and body fatigue from staring at their monitors for long periods. Medicines that reduce eye and shoulder stiffness and physical fatigue are an ideal fit for gaming influencers. Contact and eyeglass manufacturers can also leverage gaming influencers to promote contact lenses and glasses that cut blue light, which can cause eye strain from long-term use of computers and smartphones.
If you’re targeting teens and twenties, who make up a large demographic of gamers in the Philippines, using gaming influencers is an effective way to reach them.
Advantages of Partnering with Gaming Influencers
Engages audience for extended periods
Gaming influencers have the ability to captivate audiences with their content, resulting in prolonged engagement. Since fans of gaming influencers are likely to watch their videos until the end, leveraging influencer marketing can provide a higher chance of changing purchasing intentions due to the strong influence that trusted gaming influencers have on their followers.
Attracts diverse audience
Apart from gaming-related content, followers of gaming influencers are also interested in their fashion and lifestyle, which can attract a wide and diverse audience. By increasing the number of followers who enjoy various content, companies can promote products outside the gaming industry.
Targets young audience
Gaming influencers typically have a young following, comprising millennials, aged 27 to 42 years, and the Gen Z, aged 7 to 26 years. Knowing this target audience allows companies to analyze their preferences and take necessary actions to meet their demands.
Boosts product promotion
Followers of gaming influencers trust and have a positive image of their influencers. By leveraging this strong sense of trust, companies can promote their products and services with ease.
Reaches wider audience
Gaming influencer videos are preferred by viewers and often watched until the end. This results in broader reach, including those who typically avoid banner ads.
Increases online visibility
SNS algorithms display videos and posts that receive more likes and views at the top of users’ feeds. Ads featuring gaming influencers with a massive following are more likely to appear at the top, as their followers repeatedly watch their videos and posts
Drawbacks of Utilizing Game Influencers for Marketing in the Philippines
Challenges in selecting the best influencers
The effectiveness of influencer marketing relies heavily on the influencer’s audience and their alignment with your brand image. To select the right influencers, it is crucial to understand the demographics of their followers and the type of content they engage with. However, this process can be time-consuming and complicated.
Employing a matching platform or influencer agency that already analyzes and understands the data for your clients can help streamline the process and ensure the right influencers are selected for your campaign.
Difficulty in managing influencer content
Influencers are generally given creative freedom to promote products in their own way, which can lead to issues such as brand misrepresentation, exaggerated expressions, or even legal penalties under the Unjustifiable Misleadings and Misleadings Act.
Clear communication between companies and influencers is necessary to avoid these pitfalls. However, overly controlling influencer content or hiding requests to post can damage the trust between companies and influencers.
High cost of employing game influencers
Working with game influencers can be expensive, with costs typically based on either the influencer’s follower count or a fixed fee per influencer. While going directly to influencers can reduce the cost, it can also be time-consuming and may require significant resources.
Finding a balance between budget, effort, and time is necessary to determine whether hiring a specialist is worth the investment.
Final PopStar Tip
In conclusion, the gaming industry in the Philippines is expected to continue to grow, and influencer marketing has become an essential tool for game developers and publishers to promote their products and reach their target audiences effectively. Gaming influencers have become a hot topic in influencer marketing, and they have the power to promote products, services, and brands to their audience effectively. Collaborating with gaming influencers can be a powerful way to promote a brand in the Philippines, given the growing gaming market and wide appeal of gaming across age groups.
Send us a message or contact our Team at firstname.lastname@example.org for more information on how PopStar can help you in your gaming influencer marketing here in the Philippines.