PopStar Tips: A Comprehensive Guide to Influencer Marketing for Philippine Businesses

March 09, 2023

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09 March 2023 — Merr Fe Painagan

Influencer marketing has become an efficient technique for businesses to contact their target audience and promote their products or services in today’s digital era. By collaborating with influential people on social media platforms, brands can create buzz and generate engagement with their target market.

You’ve come to the right spot if you’re a company owner in the Philippines wanting to harness the power of influencer marketing. With this, we will share with you some PopStar tips on how to develop an efficient and effective influencer marketing strategy to achieve your goals and improve your brand in the Philippines.

We’ll cover everything you need to know to make your influencer marketing efforts a success, from selecting the ideal Filipino influencers to measuring campaign performance. So, let’s get started!

In the Philippines, influencer marketing has become ubiquitous on social media platforms. Everywhere you look, you’ll find Filipino influencers showcasing their latest snacks, clothing, makeup brands, candles, and more. From traditional posts to Instagram Stories and long-form videos, Filipino influencers are continuously finding new ways to monetize their favorite platforms.

According to John Maxwell’s definition, “To be an influencer, you have to love people before you can try to lead them.” You don’t need millions of followers or likes to be influential; simply having one follower or one like on your post may produce engagement and influence.

What is Influencer Marketing?

Influencer marketing has become a popular strategy for firms to sell their products in the Philippines by obtaining endorsements or recommendations from online influencers and content providers. These Filipino influencers and content creators are primarily found on social media platforms and blogs, although podcast hosts can also fit the bill. Influencer marketing is typically used as part of brand awareness campaigns, but it can also lead to significant conversions and sales.

Since its start in 2006, influencer marketing has seen considerable modifications throughout the last 15 years. While Filipino influencers were initially bloggers who shared their daily lives and promoted products, the landscape has evolved considerably. Since 2006, social media sites such as Facebook and Twitter were only getting started, while Instagram didn’t debut until 2010.

If you want to work with influencers in the Philippines, you must keep up with the current trends and platforms to secure the greatest outcomes for your company. Using influencer marketing, you may boost your brand’s reach and conversions with the correct approach and Filipino influencers.

In the Philippines, influencer marketing has undergone significant changes over the years. While the essence of it remains the same- sharing stories and promoting products, it has become a full-time career for many individuals who earn a living through brand sponsorships. Unlike before, when bloggers only made extra cash through partnerships, now they can support themselves entirely through influencer marketing.

One significant development is that Filipino influencers have so many more options than the original influencers did. There are countless social media platforms to choose from, enabling Filipino influencers to create various forms of content. YouTube and TikTok are excellent options for those who prefer video content. Traditional bloggers and Facebook enthusiasts can share long-form written posts. Instagram provides a platform for those who want a combination of everything.

Influencer Marketing By The Numbers

Influencer marketing has become a popular marketing approach in today’s digital age, with 9 out of 10 firms utilizing some kind of it. It is critical for a business owner to stay current in order to prevent falling behind. Whichever business you’re in, there’s a Filipino influencer to meet your goals and budget.

What’s even more impressive is that for every $1 spent on influencer marketing, brands generate an earned media value of $18. This implies that your business should try to utilize influencer marketing to enhance brand recognition, increase sales, or just get your business’s name out there. It’s a proven tactic that yields an unparalleled media value that’s hard to achieve through other marketing methods.

However, for your influencer marketing campaign to be successful, it’s essential to approach it strategically. It is critical to collaborate with the proper Filipino influencers in your area to obtain the desired outcomes. With the appropriate technique, influencer marketing may help your company acquire considerable visibility, improve sales, and expand the reach of your brand.

4 Reasons Why Influencer Marketing Will Keep Growing in the Philippines

Influencer marketing is more than a passing fad. In fact, its popularity is steadily increasing and is expected to rise much more in the next few years. This is an excellent moment to educate yourself on it and implement it into your marketing tactics. Here are four reasons why:

More people are becoming influencers. With the constant growth of social media platforms, there are more opportunities for people to become Filipino influencers. This means that you can find someone who speaks to your ideal audience and perfectly suits your e-commerce store.

Influencer marketing agencies are on the rise. As influencer marketing continues to evolve, agencies have emerged to represent Filipino influencers and help brands find the best ones for their strategies. For e-commerce brands, these agencies are an excellent option to take advantage of the benefits of influencer marketing without having to learn everything themselves.

There are more content options. Filipino influencers have transitioned from writing blog posts to creating video content, which has become the most popular way to promote products. As new platforms like Clubhouse and TikTok arise, influencer marketing will continue to evolve. Joining these platforms can help e-commerce brands take advantage of new, innovative ways to connect with their audience.

Influencers are showing more reality. Nowadays, audiences want to see authentic content that’s relatable and less filtered. They want to see Filipino influencers who make mistakes but keep going, which has led to even more people following and trusting them. This makes it easier for e-commerce brands to reach more people with sponsored content, especially when Filipino influencers show their real, unedited selves.

Final PopStar Tip

In conclusion, influencer marketing is here to stay and will keep evolving. E-commerce brands that want to stay ahead of the game should incorporate it into their marketing strategies and stay on top of new trends and platforms.

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your influencer marketing to expand your business in the Philippines.

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