The clout of influencer marketing continues to surge, becoming an indispensable tool for businesses of all sizes. Recent statistics reveal that 51% of Filipino internet users follow influencers on social media, while an impressive 70% of Filipino online consumers claimed to have bought products recommended by influencers on social media. With these numbers, it’s no surprise that various companies have started to utilize influencer marketing strategies.
However, despite its widespread popularity, small businesses in the Philippines often grapple with the perceived inaccessibility of influencer marketing. The truth is that the influencer marketing industry is optimal for small businesses, especially with the current affordability of campaigns. To assist small businesses in navigating this dynamic landscape, we provided this PopStar guide that sheds a light at these four influencer marketing strategies tailored for businesses with small budgets in the Philippines.
1. Niche Influencer Marketing in the Philippines: A Strategic Approach
For businesses aiming to elevate their reputation in the industry and reach their target audience, collaborating with niche influencers is the way. These influencers, often micro- or nano-influencers, prioritize quality over quantity in terms of followers and clients. Engaging with niche influencers aligns with recent trends, as research suggests higher engagement when influencers have a smaller but more intimate follower base rather than a larger but less active and engaging following.
Identifying the Perfect Niche Influencer in the Philippines:
Make use of influencer discovery tools that objectively vet profiles and spot fake influencers. Collaborate with these influencers to participate in expert roundups, panel discussions, and even arrange influencer events for PR. This strategic partnership will not only optimize your content but also provide a competitive advantage against larger brands.
Harnessing the Power of Hashtags in the Philippines:
As you may already know, hashtags are crucial in reaching your target audience. Some niche influencers may give you a say in the comments or hashtags they add to your post. In addition to your usual posts, a hashtag generator can help you choose tags that’ll perform well. Agree on tags that work for both you and the influencer to optimize your content further.
Unlocking the Potential of Influencer Events in the Philippines:
You may consider organizing influencer events for PR purposes. In these events, influencers promote your brand/products to potential investors and customers. This not only extends your reach but also fosters a direct connection between influencers and your brand.
2. Product Collaboration in the Philippine Market: Building Lasting Partnerships
Cultivating relationships is the cornerstone of successful influencer marketing. In the Philippines, 96% of influencers are eager to build relationships beyond sponsored content. Small businesses can capitalize on this by co-creating products with influencers, fostering loyalty, and exclusivity. Dedicated landing pages for influencer-led products aid in attribution and tracking of influencer-led traffic.
Providing Creative Freedom for Authentic Partnerships:
To maximize the effectiveness of this strategy, provide influencers with creative freedom, allowing their unique voice and style to shine through. This collaborative approach creates a win-win situation, as influencers become stakeholders, bringing their loyal, engaged followers with stronger purchase intent.
Leveraging Landing Pages for Impactful Attribution:
Create dedicated landing pages for influencer-led products to not only enhance the attribution and tracking of influencer-led traffic but also provide a seamless user experience. This step ensures that potential customers are directed to a curated space that showcases the influencer’s collaboration, enhancing brand credibility.
3. Sponsored Reviews Tailored for the Philippine Audience: Authenticity is Key
Sponsored reviews, when executed by influencers, remain a potent tactic in the Philippines. Harness the power of relatable influencers, as 88% of people trust reviews from other consumers almost as much as recommendations from friends. Look for influencers who are capable of passionately discussing your products using social listening tools and approach them with enticing collaboration proposals.
Diversifying Review Formats for Maximum Impact:
Encourage influencers to create reviews in diverse formats to cater to different audience preferences. Utilize community-generated content for more compelling social proof, using video testimonials and user-generated content to enrich your content strategy.
Repurposing Influencer-Created Reviews for Credibility:
Keep in mind: repurpose influencer-created reviews to improve your content promotion strategy. Attach them to emails and sales pitches to gain instant credibility. The authenticity and sincerity of influencers serve as compelling material that would no doubt resonate with your audience.
4. Long-Term Influencer Marketing Through Ambassadorship in the Philippines: Consistency is Key
Consistency is key in the dynamic world of social media, and small businesses in the Philippines can stand out by investing in long-term influencer ambassadorship programs. Convert influencers into brand ambassadors to create authentic endorsements deeply rooted in admiration for your brand.
Leveraging Multiple Ambassadors for Diverse Audiences:
Utilize multiple ambassadors to reach diverse audiences in the Philippines, negotiate lower rates, and monopolize their ad space for exclusive brand promotion. Embrace ambassador takeovers of branded accounts, allowing them to engage directly with your customers, announce events, and share gated deals.
Monopolizing Your Ambassador’s Ad Space:
One distinct advantage of ambassadorship is the exclusive access to an influencer’s ad space. You have the unique opportunity to monopolize their feeds and audiences, ensuring that your brand remains at the forefront of their content.
The Significance of Your Own Social Media Accounts in the Philippines: Blending Authenticity with Influencer Marketing
While influencer marketing is definitely influential, small businesses in the Philippines should not overlook the importance of building their social media following in a more organic way. Maintain a well-established profile on the same platform as your influencers, fostering trust among potential customers.
Engaging with Followers for Organic Growth:
Consciously engage with followers on your social media pages, fostering trust among consumers. Someone who discovers your brand through an influencer will likely visit your profile. A well-established profile with regular posts, positive comments, robust customer engagement, and a genuine presence sends positive signals to potential customers.
Building Trust through Social Proof:
If you already have a decent number of followers, this would signal potential customers that they can trust what your brand has to offer since it your existing followers already do. Blend your brand voice and recognition with influencer marketing for a comprehensive strategy that builds trust and credibility.
Final PopStar Tip
Small businesses in the Philippines can maximize the impact of influencer marketing even with limited budgets by implementing these strategies aligned with recent trends. Instead of experimenting with unfamiliar tactics, these proven approaches can lead to success in the ever-evolving landscape of influencer marketing. By understanding the nuances of the Philippine market and strategically employing these influencer marketing strategies, small businesses can truly unlock their full potential.
Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.