In the age of social media, influencer marketing has become a powerful tool for businesses to promote their products and services. In the Philippines, YouTube has emerged as a popular platform for influencer marketing, with many businesses commissioning YouTubers to endorse their products. But with the growing popularity of influencer marketing, comes the question – what are the benefits and costs of commissioning influencer marketing to a YouTuber?
The benefits of influencer marketing are clear. By collaborating with a YouTuber, businesses can tap into their large and engaged audience, which can lead to increased brand awareness and sales. Furthermore, YouTubers have a distinct capacity to connect with their viewers on a human level, which may assist businesses in developing trust and credibility with their target audience.
However, there are charges connected with influencer marketing, such as YouTuber fees, which can vary based on their notoriety and amount of impact. In this post, we will look at the advantages and disadvantages of commissioning influencer marketing to a YouTuber, as well as how organizations may optimize the advantages while avoiding the disadvantages.
Benefits of Utilizing YouTubers for Promotion
YouTuber influencers have expanded their reach beyond just video distribution and ventured into mainstream media, even surpassing some celebrities in terms of name recognition. Discover the advantages of partnering with a YouTuber for your brand’s promotion.
- Cost-effective compared to traditional advertising
TV commercial slots can cost around 3 million yen or more, with talent fees on top of that. But when partnering with a YouTuber, the cost is based on the number of followers and views. There may be additional charges depending on the campaign, but with the ability for followers to share the information, promotions can be effective at a lesser cost than traditional advertising.
- Precise targeting
YouTubers may be chosen based on the substance of their videos, making them a better fit for your product or service. You may send your message to your targeted target market by locating YouTubers whose followers are interested in your sector.
- Non-intrusive advertising
YouTuber’s videos have entertainment value, making them less intrusive than traditional ads. Even those who intentionally avoid corporate ads may be intrigued and watch until the end. YouTubers’ high-level content creation and video editing skills can ensure that your products and services are appealingly presented to their followers.
- Global reach
Unlike traditional ads that only air in certain areas, YouTube videos can be viewed worldwide. Partnering with well-known YouTubers can potentially promote your brand beyond the local market.
For Philippine companies looking to raise awareness and minimize costs, utilizing YouTubers for promotion is an effective and viable option.
What is the cost of hiring a YouTuber in the Philippines?
Hiring a YouTuber to promote your company or product may be a successful marketing tactic, but the expenses must be understood. Here’s everything you need to know about hiring a YouTuber in the Philippines.
- Basic cost determined by the number of followers
In the Philippines, the basic cost of hiring a YouTuber is often decided by the amount of followers they have. The higher the expense, but the wider the reach of your promotion, the more followers they have. It is crucial to remember, however, that a YouTuber with less followers may have a stronger relationship with their audience.
For video postings, the cost may be calculated by multiplying the number of views by the unit price. When making a request, it’s crucial to have a clear understanding of the reward and negotiate a firm agreement.
- Additional costs vary depending on the request
Additional charges may apply if you request more than one service from the YouTuber. For example, additional charges may incur for Instagram, Twitter, or blog post writing, live streaming, and more.
The cost of each additional service may vary depending on the YouTuber, platform used, the office they belong to, and the casting company. If you’re considering hiring a YouTuber through a platform or agency, direction costs, initial costs, and monthly usage fees may also apply.
- Extra costs for promotion
The additional cost of hiring a YouTuber varies depending on the promotion method. For example, the product gifting type involves sending a product to the YouTuber, and additional costs may include payment for goods and product shipping.
The on-site visit/service experience type may include transportation expenses, accommodation fees, activity fees, and the YouTuber’s binding time cost. Planning/collaboration type may include product supervision fees, new product development, and pre-release costs, proposals, and planning costs for brand stories and PR methods, and naming request fees.
To avoid any confusion, it’s important to confirm the basic cost calculation method and the possibility of additional costs at the time of request. Additionally, it’s essential to find a YouTuber who has high affinity with the product you want to promote and understand to what extent they can cooperate.
Flow of requesting marketing from a YouTuber
Discovering the ideal YouTuber to work with is the most crucial aspect of marketing with them. Analyzing aspects such as video content, editing efforts, and follower attributes can assist in identifying a YouTuber who aligns well with the product or service.
You can request a YouTuber’s marketing services in three ways:
- Directly requesting a YouTuber is the most cost-effective method. You must find a suitable YouTuber, connect with them, and assess the impact of their services, which can be time-consuming if you are unfamiliar with the process.
- The second option is to utilize a platform’s selection and analysis tool to search for YouTubers. Free and paid platforms exist, with paid services providing more features and evaluation tools to aid in selecting the best candidate for your company’s needs.
- The third and most expensive option is to engage a casting company or a YouTuber’s agency to select and contact YouTubers on your behalf. This approach eliminates the need to communicate with YouTubers directly and provides the advantage of expert advice and support if issues arise.
Youtube Marketing Process
- Carefully select the right YouTuber
Choosing the right YouTuber is crucial for the success of your marketing campaign. Analyze the attributes and content of their followers to make sure they are compatible with your products and services.
- Request and negotiate terms
After selecting a YouTuber, discuss the promotion schedule, content proposal, and rewards. Make sure to clearly explain your product or service and the target audience you want to appeal to.
- Provide product or service experience
Let the YouTuber experience your product or service to create a more authentic and effective promotion.
- Review and approve the video
Check the video made by the YouTuber and make sure the content and remarks are appropriate. Communication is key to avoid unnecessary retakes or edits.
- Analyze promotion effectiveness
Use analytics data to evaluate the success of the promotion. Ask the YouTuber for UU and PVs data to analyze the number of visitors and views. This will help you improve your future marketing campaigns.
Remember, choosing the right YouTuber and clear communication are the keys to a successful marketing campaign.
Final PopStar Tip:
In conclusion, influencer marketing through YouTubers has become a popular tool for businesses in the Philippines due to its cost-effectiveness, precise targeting, non-intrusive advertising, and global reach. The basic cost of hiring a YouTuber depends on their number of followers, and additional charges may incur for more than one service or promotion method.
When requesting marketing from a YouTuber, it is important to find the ideal YouTuber, analyze their content and audience, and confirm the basic cost calculation method and the possibility of additional costs. Ultimately, commissioning influencer marketing through a YouTuber can be an effective and viable option for Philippine companies looking to raise brand awareness and minimize costs.
Send us a message or contact our Team at firstname.lastname@example.org for more information on how PopStar can help you in your influencer marketing here in the Philippines.