14 March 2023 — Merr Fe Painagan
As the world continues to navigate the ongoing pandemic, digital content creation has become more important than ever before. Among the most popular platforms for creators are YouTube, Instagram, and TikTok. With each of these platforms having their own unique features and benefits, content creators are looking for ways to integrate and differentiate their personal brands across multiple channels. Experts predict an increased creator crossover among these platforms, which presents new opportunities for marketers and influencers alike.
In this article, we’ll explore the latest creator trends on YouTube to keep in mind in the Philippines. We’ll also discuss how the rise of vertically formatted, short-form videos has become a digital marketing phenomenon since the outbreak of COVID-19. As more and more content creators seek to refine their personal brand on Instagram, TikTok, and YouTube, it’s crucial for marketers to pay close attention to the unique benefits of each platform. Let’s dive in and explore the latest trends in digital content creation!
Keep in mind YouTube creator trends
In the world of digital content creation, YouTube, Instagram, and TikTok are among the most popular platforms for creators in the Philippines. According to experts, there will be an increased creator crossover among these platforms. This means that content creators are exploring ways to integrate their personal brands on each of these channels to reach a wider audience. As eMarketer: Insider Intelligence points out, each major social platform has its own short-form video features, and straight-up TikTok clones won’t cut it. Marketers should pay attention to the different roles that these features play in their respective platform’s longer-term strategy.
Since the outbreak of COVID-19, the rise of vertically formatted, short-form videos has been a digital marketing phenomenon. This trend signifies the dominance of smartphones as the primary medium for consuming online content. As such, video creators are seeking ways to differentiate their personal brands on Instagram, TikTok, and YouTube, taking advantage of the unique benefits of each platform. Some are expanding their reach onto another platform, while others are refining their personal brand to create a stronger presence. Keep reading to discover the latest creator trends on YouTube that you should keep in mind as a content creator or marketer.
YouTube repurposed creator ad material is pushing dollars away from traditional TV advertising
In the Philippines, YouTube is not just a social media platform, but also a popular streaming service that has over 4 million paying viewers. As a result, brands are shifting their advertising budgets away from traditional TV advertising and toward YouTube. By repurposing high-performing influencer content for paid ads, brands can target countless audience segments with video ads, including both free viewers and YouTube TV subscribers. This approach opens up more opportunities for brands to expand their reach and increase engagement. In this article, we’ll explore how repurposing creator ad content on YouTube can help you maximize your advertising budget and reach more potential customers.
Twitch and YouTube continue to compete in long-form video content.
The competition between Twitch and YouTube in the world of long-form video content continues to heat up. Although Twitch used to be the dominant social platform for live streaming, YouTube Live is rapidly gaining momentum. With almost 140 million active users worldwide, Twitch is still a growing medium, and many creators are looking for ways to reach audiences on both channels.
YouTube producers use SEO to boost their internet presence
Both Twitch and YouTube offer easy cross-platform promotion for creators and brands, but YouTube has a distinct advantage in terms of storing long-form videos. Many YouTube creators are also becoming skilled SEO experts, leveraging the platform’s leading search engine for video and audio to increase online visibility. By including SEO best practices in their video titles, descriptions, tags, and hashtags, creators can improve their discoverability and reach.
The views on a creator’s videos indicate their reach, but the “money metrics” are in the comments
While a creator’s reach is typically measured by their video views, the “money metrics” lie in the comments. YouTube creators have access to robust online communities and often engage in discussions with their fans in the video comments section. These conversations can include valuable tips for product purchases and best practices, providing a whole new dimension to YouTube influencer marketing campaigns. As brands develop closer relationships with their top YouTubers, marketers can actively engage with fans through creator comments, further expanding their reach and increasing engagement. Keep reading to learn more about the ongoing battle between Twitch and YouTube and how you can leverage YouTube’s unique features to improve your influencer marketing campaigns.
Not all YouTube influencers are created equal when it comes to promoting your brand. To achieve your marketing goals, you need to choose the right creators by considering a few key factors.
Define your marketing goals
Different YouTube creators excel at achieving different marketing goals. For example, if you want to drive sales, consider working with creators who specialize in product reviews. If your goal is to raise brand awareness, look for vloggers with a large following.
Know your target audience
Your chosen influencers should be a good match for your target audience. Reading through the comments section of a creator’s top posts can give you a sense of the kind of fans they have and whether they align with your target audience.
Track campaign performance
To measure the success of your campaigns, include links in your video descriptions, such as affiliate links and UTMs. You can also use engagement metrics, such as views, likes, comments, and subscribers, to assess campaign performance and find the right influencers for future campaigns.
Consider the creator’s voice, style, and personality
It’s important to choose creators whose style and personality align with your brand, without compromising their natural voice and tone. This will help ensure that your brand message resonates with your target audience.
Are you looking to elevate your brand’s presence on YouTube in the Philippines? Here are 11 tips to help you master influencer marketing on the platform:
- Choose YouTube influencers that align with your campaign goals and KPIs to maximize success.
- Keep in mind that most YouTube creators have excellent video production skills and experience.
- Capitalize on YouTube’s unique features, such as horizontal, long-form videos, Shorts, and live streaming, to experiment with different content formats.
- Compose comprehensive campaign briefs that set up your influencers for success.
- Develop a method to track and measure campaign performance accurately.
- Optimize your video descriptions with appropriate keywords and SEO best practices, as Google indexes them.
- Engage respectfully in the video post comments to encourage user-generated content (UGC) and establish audience relationships.
- Utilize influencer content in paid video ads to repurpose and maximize your marketing efforts.
- Repurpose your YouTube content for other platforms, but adjust the format and length as needed.
- Include custom hyperlinks, affiliate links, UTMs, and coupon codes to track and measure campaign success.
- Don’t be afraid to try new things and be bold in your approach to influencer marketing on YouTube.”
Final PopStar Tip
In conclusion, digital content creation has become more essential than ever before as the pandemic continues to affect the world. Platforms such as YouTube, Instagram, and TikTok have become more popular than ever, and content creators are seeking ways to integrate and differentiate their personal brands across various channels. Additionally, not all YouTube influencers are created equal when it comes to promoting your brand, so it is crucial to choose the right creators by defining your marketing goals, knowing your target audience, tracking campaign performance, and considering the creator’s voice, style, and personality.
Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your influencer marketing with the help of YouTube influencers.
