Instagram has become a go-to social media platform in the Philippines for companies in fashion, cuisine, travel, beauty, home décor, gardening, and events to display their products and services to a larger audience, which may enhance online exposure and customer interaction. Businesses may profit from Instagram’s marketing potential and push their brand to new heights by opening an Instagram account.
In this post, we’ll discuss 12 convincing reasons why your business should have an Instagram account, as well as helpful strategies for optimizing your Instagram presence. Instagram is a picture and video sharing phenomenon that allows you to create compelling photo or video posts, share Instagram Stories, create Instagram Reels, and even purchase from e-commerce firms straight through the app, with over 2 billion monthly users worldwide.
Instagram, as Facebook’s parent business, generally caters to a younger audience, with 60% of its users under the age of 34 and 18.1% between the ages of 35 and 44. Businesses may successfully communicate with millennials, Gen Z, and other demographics by utilizing Instagram’s strength and staying ahead of the competition.
Don’t overlook Instagram’s potential for your company. Here are 12 reasons why your business should be on Instagram and how it might profit.
1. Instagram has an enormous user base.
Instagram is a prominent social networking site, especially among younger generations, with 2 billion monthly users globally. According to Statista, 63% of US visitors use the site on a daily basis, and 97% visit it monthly. This makes Instagram a powerful tool for businesses looking to reach a broad audience and achieve success with a dedicated Instagram strategy.
2. All businesses can excel on Instagram.
Instagram is a multifaceted platform that caters to a wide spectrum of users with varying requirements and interests. As a consequence, the platform can support enterprises of different sizes and sectors. By maintaining an active presence and posting at least once a day, businesses can increase brand awareness and connect with their target audience. Even global brands such as Coca-Cola and Adidas, as well as many small businesses, have successfully leveraged Instagram to grow their businesses.
3. Businesses can make money from Instagram.
Are you looking for ways to monetize your business on Instagram? Here are three ways to make money from Instagram and boost your revenue:
Direct sales from Instagram: Instagram has transformed into an on-platform e-commerce hub. Users can discover and purchase products directly from brands through Instagram profiles, posts, or stories. The Shop tab on Instagram’s home page helps users browse and buy products without leaving the app.
Shoppable posts: Instagram offers shoppable posts that let businesses tag products in their photos with links including a product description, price, and a “shop now” button, directing users to an online store.
Partnerships with brand ambassadors: Partnering with brand ambassadors through sponsored posts and affiliate marketing can help businesses generate more sales leads and increase sales.
4. Instagram can make your business more relatable.
Instagram is an excellent medium for showcasing your brand’s personality and making it more relatable. Here are two strategies to humanize your brand using Instagram:
Instagram Stories: Use Instagram Stories to share a behind-the-scenes peek at your organization and the individuals that work there. Videos demonstrating how items are created, office personnel conversing, and posts of your firm participating in community events are all examples.
Instagram live events, such as Q&A sessions, may help you create rapport, trust, and credibility with your fans. Live events provide your audience an inside peek at your organization and make it more relatable to them.
5. Collaborating with Influencers can Boost Brand Awareness
Collaboration with influencers may help your brand’s visibility and reputation on Instagram. Influencers are well-known users with a large following who promote businesses and goods, exposing new things to the public.
A trustworthy influencer may boost your company’s sales by increasing digital marketing ROI and providing access to audiences you wouldn’t otherwise target. When influencers promote your products, they can advertise your business to thousands, or even millions, of followers with just a few posts.
6. Hashtags Can Enhance Your Business’s Visibility on Instagram
As a new business, the competition may seem intimidating. However, by using hashtags effectively, you can set your business apart from others.
Popular Instagram hashtags, like Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat, and Calvin Klein’s #MyCalvins, have become pop culture references, cementing these brands’ recognition even further.
Even if your business is small, the proper use of hashtags can make a significant difference in distinguishing your business from the competition.
7. Engage Customers Effectively on Instagram for Business Growth.
Instagram is a great tool for achieving engagement, which is essential for social media marketing success. You may stay in touch with your consumers on a regular basis by encouraging them to leave comments and express their thoughts on your postings.
Instagram’s user-friendly layout makes it simple for users to like, comment on, and share their favorite posts. Use local hashtags, collaborate with other companies, and share high-quality photographs to increase interaction.
8. Leverage Mobile Power for Your Business with Instagram.
Instagram is a smartphone-first platform, making it suitable for mobile users. According to eMarketer, 88% of mobile users spend their time on applications, making Instagram an ideal location for them.
Optimize your company’s Instagram posts for mobile displays and accessibility to efficiently reach and engage mobile users. Instagram’s clean and aesthetically attractive style distinguishes it from Facebook, making it an ideal platform for increasing the reach and engagement of your company.
9. Keep tabs on competitors with Instagram.
Monitoring competitors on Instagram is an excellent way for businesses to stay ahead of the game. Pay attention to how they interact with their followers, the frequency and type of content they post, and the engagement they receive. By learning from their successes and avoiding their mistakes, you can refine your strategy and differentiate your brand.
10. Instagram offers endless creative opportunities for businesses.
Instagram’s visual platform allows businesses to showcase their creativity and connect with customers in new and exciting ways. From engaging in social media contests, shout-outs, and interactive videos to sharing vivid images, there’s no limit to the ways you can gain followers and attract customers to your brand. Showcasing your brand’s personality is a great way to make your business stand out and attract loyal followers.
11. Grow your business by reaching more customers through Instagram Ads.
Instagram Ads allows you to create customizable and trackable ads that help you reach new customers. With precise targeting options, you can connect with specific demographics and even drive traffic to your website. Plus, Instagram Ads gives you valuable user data to help you optimize your social media marketing campaigns.
12. Optimize your social media marketing strategies with Instagram Insights.
If you’re just starting your social media marketing efforts, Instagram Insights is the perfect tool to help you understand your followers and improve your content. Get detailed information about your audience’s age, location, and behavior on the platform. You can also track your post performance and determine the best time to post for maximum engagement. Use this data to refine your other social media marketing efforts and reach even more customers.
Final PopStar Tip:
Companies cannot afford to overlook Instagram’s value as a social media tool. Instagram, with millions of potential consumers, is a must-have platform for any business looking to grow their reach. Setting up an Instagram business account is completely free, and businesses may develop a sizable following without investing any money. Although advertising and sponsorship possibilities are available, they are not required. If your company does not not have an Instagram presence, you may be passing on a tremendous chance to attract new customers and expand your brand.
Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in expanding your business on Instagram here in the Philippines.