Lets set up a call to discuss your brand success journey.

Influencer Marketing Revolution: Instagram’s Role in the Philippine Economy

May 11, 2023

influencer-marketing-revolution-instagrams-role-in-the-philippine-economy banner

Is the economic effect of Instagram really high in the Philippines? Instagram has evolved as a digital powerhouse with the fast rise of social media platforms, revolutionizing the way businesses sell their products and communicate with customers. In this essay, we will look at Instagram’s influence on the Philippine economy, specifically its role in promoting company growth, encouraging entrepreneurship, and influencing consumer behavior.

Instagram’s widespread popularity among Filipinos has significantly contributed to its economic influence. With over 33 million active users in the Philippines alone, this visually-driven platform has become a breeding ground for businesses to showcase their products and services to a vast audience. From fashion brands and local artisans to food establishments and travel agencies, companies of all sizes have recognized the immense marketing potential offered by Instagram. As entrepreneurs harness the platform’s visual appeal and creative features, they have unlocked new avenues for growth and expansion, fostering a thriving entrepreneurial ecosystem in the country.

Moreover, Instagram’s influential power in shaping consumer behavior cannot be overlooked. The platform has become a go-to source for product discovery, customer reviews, and lifestyle inspiration. With visually captivating content and seamless integration of shopping features, Instagram has facilitated a seamless transition from inspiration to purchase, driving consumer spending and fueling economic growth. In this article, we will delve deeper into the economic effects of Instagram in the Philippines, shedding light on the opportunities and challenges it presents for businesses and consumers alike.

Instagram Influencer Marketing

In the dynamic landscape of digital marketing in the Philippines, influencer marketing has emerged as a powerful strategy, with Instagram leading the way as a prominent social networking service (SNS) for brand collaborations. Influencer marketing makes use of prominent persons’ influence on platforms such as Instagram, Twitter, Facebook, and YouTube to promote products and services to their followers and extend their reach beyond their immediate audience.

One of the primary benefits of influencer marketing is its consumer-centric approach, which allows firms to exhibit their services from the consumer’s point of view rather than the company’s. By partnering with influencers who hold sway over their followers, businesses can effectively convey the value of their products in an authentic and relatable manner. Additionally, influencer marketing offers real-time advertising capabilities, enabling brands to launch campaigns swiftly and capitalize on timely trends and events.

Precise targeting is another strength of influencer marketing, allowing brands to reach specific audience segments that align with their target demographics. This precision guarantees that marketing efforts are focused on those who are more inclined to interact with the business, leading in higher conversion rates. Furthermore, working with influencers allows businesses to separate themselves from rivals by using the influencer’s own voice and style, establishing a feeling of authenticity and distinctiveness.

In recent years, influencer marketing has also gained attention for its potential in social and cause-oriented marketing. By partnering with influencers who align with a brand’s corporate philosophy and action guidelines, businesses can effectively communicate their values and social responsibility to a wider audience. This form of marketing enables companies to establish a more approachable and relatable image, fostering stronger connections with consumers who resonate with their mission.

As Instagram continues to dominate the influencer marketing landscape in the Philippines, brands are increasingly recognizing its power in driving engagement, boosting sales, and elevating brand awareness. By harnessing the potential of influencers and leveraging the features of this popular SNS, businesses can tap into a vast network of loyal followers, establish credibility, and drive meaningful interactions with their target audience.

Instagram as a tool to spread information

Instagram has emerged as a powerful platform for information dissemination in the new era, especially in the context of influencer marketing. With its widespread popularity and growing recognition, Instagram has become an integral part of social networking services (SNS). Terms like “Instagrammer” and “Instagrammable” have entered the lexicon, highlighting its influence on society.

Unlike other platforms such as Twitter and Facebook, Instagram boasts a large user base that actively checks the platform daily. Its appeal lies in its ability to deliver content as an entertainment tool and reach beyond the boundaries of followers, making it an effective channel for spreading information. Successful marketing campaigns like #Nightpool and #Hagenhart, which have gained significant traction in urban areas, as well as Instagram’s own keywords such as “fashionable” and “trending,” showcase how Instagram has become a hub for information dissemination and sharing in this new era.

The impact of Instagram on influencer marketing is evident. According to a Bloomberg survey conducted in the United States, Instagram generated approximately $20 billion in advertising revenue in 2019 (equivalent to around 2 trillion yen). This highlights the significant investment companies, including small and medium-sized enterprises, make in Instagram influencer marketing, with approximately 70% of businesses allocating their marketing expenses to this strategy. Furthermore, a survey by Digital Infact in Japan predicts that the influencer marketing market will reach approximately 42.5 billion yen in 2021 and grow to 72.3 billion yen by 2025, indicating further expansion and opportunities in the future.

Using Instagram for Influencer Marketing

Unlocking the power of Instagram for influencer marketing is key to reaching young people, women, and driving business growth in the Philippines.

Industries catering to the social media-savvy generation can reap significant economic benefits through influencer marketing on Instagram. The travel, beauty, apparel, and restaurant sectors, in particular, stand to gain from leveraging the platform’s role as a primary source for information sharing and acquisition.

Small and medium-sized enterprises targeting niche consumers or seeking to expand their fan base can greatly benefit by making Instagram their primary advertising platform.

While popular influencers with a large following and high engagement rates through likes and comments are typically recommended for effective influencer marketing, the rise of micro-influencers with extensive reach and strong connections with their followers, as well as nano-influencers who are relatable to regular Instagram users, should not be overlooked. When selecting Instagrammers for partnerships, prioritize those who align with your product or service’s branding strategy and have the potential for higher economic impact.

To ensure success in influencer marketing, it is advisable to seek professional support from experts with specialized knowledge in this field. They can guide you in selecting influencers and creating strategies that yield optimal results, saving you time and effort.

Final Popstar Tip:

In conclusion, Instagram’s economic impact in the Philippines is significant. With its vast user base, visual appeal, and influencer marketing opportunities, Instagram has revolutionized business promotion, encouraged entrepreneurship, and influenced consumer behavior. By leveraging the platform’s power, businesses can tap into a wide audience, drive sales, and foster meaningful connections with consumers. As Instagram continues to dominate the influencer marketing landscape, its economic influence in the Philippines is expected to further grow in the future.

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your Instagram influencer marketing here in the Philippines.