Influencer Marketing: How to Utilize Influencers to Grow Your E-commerce Store

March 09, 2023

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09 March 2023 — Merr Fe Painagan

Influencer marketing has become an essential component of effective marketing strategies as we approach the digital era. This trend is projected to continue as more Filipino customers turn to social media platforms for product suggestions and brand information. For e-commerce brands, working with influencers presents a lot of opportunities.

Influencers possess the power to create a personal connection with their followers, establishing trust and loyalty. By collaborating with the right influencers, e-commerce brands can tap into these audiences and significantly expand their reach. Influencers may help you reach your goals, whether you want to raise brand recognition, recruit a new market, or create leads.

The capacity of influencer marketing to boost sales is one of its most significant advantages. Collaboration with influencers that have a large following and an engaged audience can enhance traffic to your website and conversions. Influencers may also generate captivating content that highlights your products or services in a way that connects with their audience and encourages them to buy.

But influencer marketing isn’t just about making sales. It may also help you raise brand recognition and promote your company as an industry authority. By cooperating with influencers in your field, you can use their experience and authority to boost the credibility of your own brand.

If you’re a Filipino e-commerce firm trying to include influencer marketing into your entire marketing plan, now is the time to get started. You may reach your marketing objectives and push your business to the next level with the appropriate approach and influencers. Start building your influencer marketing strategy today and see the results for yourself!

Way How E-commerce Stores Utilize Influencer Marketing 

Influencer marketing has proven to be effective for businesses of all sizes, including e-commerce stores in the Philippines. Even startup entrepreneurs can partner with influencers who are still growing their platforms, while big brands work with celebrities to promote their products. Influencer marketing may be utilized in a variety of ways to promote e-commerce companies’ products and services. If you haven’t tried influencer marketing, now is the time to establish and expand your business.

Boost your online store

Promoting your online business is one of the most basic and straightforward methods to employ influencer marketing. Influencers that discuss or encourage your brand and items may easily provide a direct link to your e-commerce store. This makes it easier for potential buyers to find your website rather than having to search for it themselves. To track the effectiveness of your influencer campaigns, create a specific code or link for each influencer.

Tip: Providing a code or link to your page can help you track and analyze the ROI of your influencer campaigns.

Share user generated content

Influencer marketing also provides access to user generated content (UGC) that you can share with your audience. As people tend to trust other people more than brands, having UGC can help build credibility and trust for your brand. You can request influencers to provide images and content for your page, and then share them with your audience. This not only showcases the partnership between you and the influencer but also provides valuable content for your followers.

Tip: Plan ahead and strategically share UGC, such as focusing on promoting a particular product by sharing relevant UGC during that promotion.

Use testimonials from influencers

Testimonials are a great way to increase social proof on your website, but it can be challenging to collect them from customers. By working with an influencer, you can capture their testimonial and story, and use it to showcase the benefits of your products or services. Putting their testimonials on your website or on the product page they reviewed can help persuade potential customers to make a purchase.

Tip: Clearly outline the type of testimonial you want from the influencer to ensure they capture the right content.

Offer promotions with influencers

Offering discounts through influencers can significantly increase your sales and ROI on influencer campaigns. By providing an exclusive discount code for each influencer, you can track their conversions and measure the effectiveness of their campaigns. Many customers are also more likely to make a purchase if they can save money. Therefore, offering a discount through an influencer can be the tipping point for them to make a purchase.

Tip: Negotiate a percentage of each sale made with an influencer’s code as an incentive for them to create a successful campaign.

Work with micro influencers

Don’t be afraid to work with micro-influencers who have a smaller following but higher engagement rates. Having a direct messaging strategy can allow micro-influencers to leverage their connections with their audience to encourage them to learn more or buy your product. Rather than focusing on influencers with high follower counts, look for engagement rates to ensure they have an authentic audience.

Tip: Always check the engagement rate on their posts to ensure authenticity and avoid fake followers.

Building Influencer Marketing Strategy

Looking to incorporate influencer marketing into your overall marketing plan in the Philippines? Building a strategy can ensure that you’re being thorough and methodical. Here’s how you can build an effective influencer marketing strategy:

Document Your Goals and Key Performance Indicators

Begin by identifying your goals for influencer marketing. Apart from making sales, you can work with influencers to build brand awareness, attract a new target market, or facilitate lead generation. Once you know your goal, identify key performance indicators (KPIs) that you’ll track throughout your campaign. KPIs could include visits to your website, followers on social media, sign-ups for your nurturing sequence, or sales using unique links for influencers or special promo codes.

Understand the Influencer Landscape

Before working with influencers, take the time to understand the landscape. Know the different types of influencers, including micro-influencers, macro-influencers, and celebrities. Observe influencers to see how they promote brands to make a bigger impression on them.

Connect with Influencers

Once you’re confident, it’s time to connect with influencers. Look to others in your industry to discover who your competitors are working with and see what size influencers they’re targeting. You can find influencers using tools like InfluenceGrid or Awario, or search through hashtags to find people making #sponsored posts. You can also start with your followers and look for influencers targeting your ideal audience.

By following these steps, you can build an effective influencer marketing strategy that will help you achieve your goals in the Philippines.

Final PopStar Tip:

Influencer marketing has become essential in the digital era, and it is projected to continue as more Filipinos turn to social media platforms for brand information. E-commerce brands in the Philippines can benefit from working with influencers as they possess the power to create a personal connection with their followers, expanding reach and boosting sales.

Influencer marketing can also help raise brand recognition and promote a company as an industry authority. There are various ways that e-commerce stores can use influencer marketing, such as boosting an online store, sharing user-generated content, using testimonials from influencers, offering promotions, and working with micro-influencers. To build an effective influencer marketing strategy in the Philippines, businesses must document their goals and key performance indicators, understand the influencer landscape, and connect with influencers.

Send us a message or contact our Team at for more information on how PopStar can help you in your influencer marketing.

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