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Influencer Insights: Your Guide to Thriving in 2023’s Marketing Arena

August 16, 2023

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So, interested in influencer marketing? Buckle up, because we’re about to explore the exciting shifts that are reshaping the game for brands, creators, and marketers. From captivating personal stories to brand trips that whisk you away to far-off lands, these trends are not just trends – they’re the keys to building genuine connections and sparking engagement like never before.

You might be thinking, “I’m interested. However, how and where do I start?”. Then read our PopStar Guide for Influencer Marketing: The First 10 Things to Think About and let’s get started!

Imagine a world where authenticity, relatability, and personalization reign supreme. And, lucky you! That world is here, and it’s the driving force behind influencer marketing in 2023. Social media has evolved into a platform where users yearn for more than just content – they crave human experiences, emotional bonds, and content that feels like it’s coming from a trusted friend.

So, how do brands step into this realm of authenticity? The answer lies in the stories, journeys, and relatable moments of influencers. Gone are the days when polished perfection reigned supreme. Instead, brands are prioritizing authenticity! And that’s genius of them because it’s paying off. BIG TIME. Just take a look at powerhouses like Pizza Hut, Muddy Bites, Canon, and Budweiser. These brands are paving the way by prioritizing influencer-driven content that resonates with their audience’s hearts and minds.

So, if you’re still not convinced, then we suggest you read our PopStar Guide as to Why You Should Adapt Influencer Marketing in 2023 and discover the reasons how these influencers are reshaping the marketing landscape!

But, going back on point, what’s been the buzz in the second quarter of 2023? Let’s take a sneak peek at the top influencer marketing trends that have been setting the stage on fire:

Trend 1: Get Ready for Authenticity with GRWM Personal Sound Bites

Ah, TikTok – the place where creativity knows no bounds. Get ready with me (GRWM) videos are no longer just about makeup tips. They’re a portal into influencers’ lives, stories, and personal anecdotes. Think of it as having a front-row seat to the real-life tales behind the makeup brushes and cosmetics.

Trend 2: Jet-Set to Brand Trips with Influencers

Who wouldn’t want to embark on a brand-fueled adventure to an exotic locale? Brand trips are taking the influencer world by storm, creating a visual diary of journeys that capture the hearts of millions. Imagine following an influencer’s journey through a breathtaking landscape, and you’re right there with them, experiencing every moment.

Trend 3: Beyond Athletes – Empowering College Influencers

Name, Image, and Likeness (NIL) has been a game-changer, especially for student-athletes. But why stop there? Brands are taking NIL to the next level by collaborating with college students from various disciplines. It’s all about unleashing the creativity and relatability of these rising stars.

Trend 4: Lights, Camera, Action – Branded Stunt Videos Rule

Engagement is fantastic, but let’s not forget about the power of generating awareness. Enter YouTube stunt videos – a surefire way to captivate thousands, if not millions, of viewers. Remember those world records Muddy Bites and Pizza Hut smashed? Yep, that’s the kind of impact we’re talking about.

Trend 5: Real-Life Moments with Influencer Brand Ambassadors

Authenticity is the holy grail, and influencer brand ambassadors are here to deliver. When an influencer genuinely uses and showcases your products in real-life situations, it resonates with audiences on a whole new level.

Did you know? People prefer making actions and decisions based on someone they can relate to on a day-to-day level. Who wouldn’t, right?

Trend 6: Influencers Turned Creative Directors

Imagine having influencers as the creative masterminds behind your brand’s content. Their expertise, combined with their strong connections to their followers, creates content that truly speaks to your target audience.

Lacking ideas? Here’s a PopStar Guide to Finding Ideas: Your Guide to Engaging Social Media Content in the Philippines.

Trend 7: Balancing Authenticity and Editing

The authenticity vs. editing debate rages on. How much editing is too much? Should brands have a say in creator content? Striking the right balance between keeping it real and enhancing the content’s effectiveness is the key.

Trend 8: Nurturing Influencer Talent through Incubator Programs

Influencer incubator programs are gaining momentum, and it’s not hard to see why. Brands like Sephora and L’Oreal are tapping into these programs to elevate content quality and foster genuine partnerships.

Trend 9: Sound Marketing – A Symphony of Brand Recall

Creating content that resonates with your audience is a bit of a challenge, but you can bypass that, ofcourse. Sound marketing is emerging as the solution, with brands launching music videos that resonate deeply and leave a lasting imprint on the younger generation.

Trend 10: Embracing a Sales-Based Payment Model

Smart marketers understand the influence of economic fluctuations. The sales-based payment model and affiliate programs for influencers are ingenious strategies to navigate the ever-changing influencer landscape. It’s a cost-effective way to keep influencers engaged and aligned with your brand’s vision.

Final PopStar Tip

In a world that’s always evolving, these trends are your compass, pointing the way to authentic engagement, genuine connections, and meaningful content. So, why read about these trends when you could be a part of them? Ready to dive in and make a splash in the world of influencer marketing? Let’s turn trends into triumphs together!

Keep up with the creators, communities, and brands that are shaping the influencer landscape. From heartwarming personal stories to awe-inspiring brand trips, from sound marketing symphonies to the rise of influencer incubators, there’s something for everyone who’s passionate about staying ahead in the game.

So, what are you waiting for? Dive into the world of influencer marketing trends, fuel your strategies with authenticity, and forge connections that resonate. Embrace the power of influencer-driven content, and together, let’s create a marketing landscape that’s as genuine and relatable as it is exciting and dynamic. Your journey starts now!

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.