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How to Leverage Influencer Marketing for Your Filipino Company’s Growth

April 25, 2023

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In today’s digital environment, businesses in the Philippines are constantly seeking for new and imaginative ways to contact their target audience. Influencer marketing has emerged as one of the most potent weapons in a marketer’s armory as social media usage in the country has grown. But what exactly is influencer marketing, and how can it benefit your company?

In this article, we will discuss the fundamentals of influencer marketing and how it can help Filipino companies prosper. We’ll offer you with all the knowledge you need to create a successful influencer marketing campaign, from establishing the concept to giving suggestions on how to pick the proper influencers and assess ROI.

What is influencer marketing?

Influencer marketing has become a popular approach for businesses to use social media to promote their products or services. Collaboration with individuals with a strong social media following, known as influencers, to promote your business and reach your target audience is what influencer marketing entails. This method is effective because influencers have built trust with their followers and can promote products in a way that feels like a personal recommendation.

Traditional advertising tactics, such as television commercials, may not always reach the appropriate population. Businesses, on the other hand, may use influencer marketing to determine the characteristics of their target demographic and select an influencer whose followers fit those characteristics. For example, if a company wants to advertise a beauty product, cooperating with a beauty influencer can immediately reach a big number of beauty-obsessed followers. This highly focused strategy can result in cost-effective advertising and big outcomes for Philippine firms.

Advantages of Influencer Marketing in the Philippines

Influencer marketing is a strong technique that may assist firms in more easily reaching their target audience. Here are some advantages of influencer marketing that you should be aware of:

Precise targeting: Influencers have a large number of followers that are interested in their material. You may simply contact your target audience who are already interested in your products or services by working with influencers who are relevant to them.

Cost-effective: Influencer marketing has a much lower cost per follower than traditional advertising methods like television, newspapers, and magazines.It is an excellent marketing approach that may assist you in achieving your goals without breaking the bank

Natural Methodology: Traditional advertising strategies are getting increasingly untrustworthy among consumers. Influencer marketing, on the other hand, takes a more natural approach in which influencers promote your products or services to their followers without it feeling like advertising.

Easy to analyze: Measuring the impact of your marketing efforts is crucial to achieving success. Influencer marketing allows for easy analysis of metrics such as engagement, reach, and sales, enabling you to refine your strategy for even better results.

Risks of Influencer Marketing

Here are some disadvantages of influencer marketing that you should be aware of:

Risk of Backlash: Influencer marketing relies heavily on social media platforms, which means that there is a risk of negative comments and criticisms going viral. Once something triggers backlash, it can quickly become uncontrollable and damage both the influencer’s and the brand’s reputation. It’s crucial to carefully consider the potential risks before implementing an influencer marketing strategy.

Potential Image Damage: Influencer marketing can be perceived as stealth marketing if not properly disclosed. This can lead to a negative perception among users and damage the brand’s image. It’s essential to be transparent and clearly indicates that the post is a promotion to avoid negative consequences.

Influencer Selection Matters: The influencers you select to work with have a significant impact on the effectiveness of your influencer marketing campaign. Each influencer has its own collection of followers and fans, and their efficacy varies based on the nature of the initiative. Thorough research and consideration should be given to ensure that the influencer aligns with the promotion and is capable of delivering results.

In conclusion, while there are risks associated with influencer marketing, it can be a valuable tool for businesses when executed properly. It’s essential to carefully consider the potential risks and choose the right influencers to ensure success.

What do you need to do to achieve successful influencer marketing

Start with proper planning
Success in marketing depends on proper planning. Without a clear plan, you won’t see the desired results. Planning will help you proceed more efficiently and increase your chances of success.

  • Define your goal.
    The first stage is to establish the goal of your marketing effort. Understanding why you’re utilizing influencers and the outcomes you’re looking for can help you choose the proper influencer and reach your goals more simply.
  • Establish quantifiable metrics
    To assess the efficacy of your marketing strategy, utilize key performance indicators (KPIs) to evaluate whether your objectives were met. Set your KPIs ahead of time and change your approach accordingly.

Manage risks
To achieve your marketing objectives, it’s crucial to manage potential risks in advance.

  • Avoid stealth marketing
    The risk of stealth marketing is significant in influencer marketing. To prevent it, be transparent by using hashtags such as #advertisement or #PR when requesting influencer support.
  • Eliminate negative elements
    Avoid content that criticizes other companies’ products or services, falsifying information, manipulating views or creating false evaluations on word-of-mouth sites. Such actions can harm your company’s reputation and damage the influencer’s image.

Give influencers discretion
Maximize your promotion’s effectiveness by giving influencers some flexibility.

  • Utilize influencer characteristics
    Influencers have their unique style and preferences. Allowing them to post in their own way can help maintain their followers’ interest. Communicate your promotion’s outline and requirements, but give influencers the freedom to produce attractive posts that match their style.
  • Build relationships with influencers
    Strong relationships with influencers can result in better results. Collaborate with them as a team to achieve your marketing goals. Stay in frequent contact, provide support and be open to consultation.

Following these steps can help you succeed in influencer marketing.

Final PopStar Tip

In conclusion, influencer marketing has become an effective and popular approach for businesses to promote their products or services in the Philippines, as social media usage continues to grow. Influencer marketing offers precise targeting, is cost-effective, has a more natural methodology, and is easy to analyze.

However, it also carries risks, such as the potential for backlash, image damage, and the importance of selecting the right influencers. To achieve a successful influencer marketing campaign, it is essential to start with proper planning, manage risks, and give influencers some discretion to produce attractive posts.

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help you in your influencer marketing here in the Philippines.