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Expanding Your Reach with Social Media Marketing in the Philippines

August 03, 2023

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Hey there, friend! So, you’re all set to launch your fantastic marketing campaign in the Philippines, huh? Well, you’ve made the right choice! Social media marketing is where the party’s at in this lively country. Filipinos are super social beings, spending a whopping three hours a day on their favorite social platforms. Can you believe it? With more than 84 million active users (that’s a massive 72% of the whole population), you’re bound to get heaps of exposure and potential conversions. It’s like hitting a jackpot!

Now, hold your horses before you dive headfirst into creating your campaign. Let’s not forget that the Philippines has its own distinct market behavior, culture, and trends. So, if you want to see some serious results, you’ll need to adapt and tailor your content to match the Filipino vibe. But don’t you worry, we’ve got some insider tips to help you crush it with your social media marketing in the Philippines!

Humanizing Your Brand

First things first, let’s make your brand more human and approachable. Informative content is essential, no doubt about that, but adding a touch of humor and wit can make all the difference. You know what’s trending in Philippine marketing right now? Brands are ditching the old-school formal language and opting for a more creative and humorous approach. It’s like they’re talking to you just like a friend would! Take, for instance, the ride-hailing app Angkas. Their social media game is on point with captions that an average Filipino can totally relate to – it’s funny, relatable, and totally share-worthy! So, why not give your brand a consistent personality that people will love and remember? Trust us, it works like magic!

Match with Platforms

Now, let’s talk platforms, my friend. Filipinos have diverse tastes when it comes to social media, depending on their age, interests, and goals. It’s like a buffet, and you gotta pick the right dishes to please your audience’s taste buds! The top players here are Facebook, Messenger, TikTok, Instagram, and Twitter. The younger crowd hangs out on TikTok, Instagram, and Twitter, while the more seasoned folks prefer Facebook and Messenger. So, when planning your campaign, choose your platforms wisely based on your budget, target audience, and campaign goals. Want to reach Gen Zs and millennials? TikTok or Instagram is where the party’s at! If you’re aiming for the older, wiser folks, then Facebook is your jam. And hey, why stick to just one platform? Mix and match to get the exposure you need!

But hold your horses, there’s more to this platform party! Think about your goals too. What’s the objective of your campaign? If you’re looking to get your brand out there and gain some serious exposure, you might want to consider hitting multiple platforms at once. It’s like throwing a fabulous social media bash! On the other hand, if you’ve got a shiny new product to show off, longer length videos might be your ticket to success. YouTube is where you should be flaunting your stuff! So, mix and match the platforms based on your goals, and you’ll have a recipe for social media success!

Influencer Collaboration

Now, let’s talk about the power of influence. No, no, I’m not talking about Jedi mind tricks! I’m talking about collaborating with influencers in the Philippines. These folks are like the rock stars of social media, and guess what? Over 46% of Filipino social media users follow them! They’ve got the charm, the personality, and the trust of their followers, and that’s like gold in the world of marketing. These influencers are a source of inspiration, information, and opinion for their fans, and their recommendations can sway purchase decisions like nobody’s business.

You know what’s cool about Filipino influencers? They’re not just celebrities with fancy cars and big entourages. Nah, these are content creators who are down-to-earth, relatable, and super engaging with their audience. They’re like your buddy next door who just happens to have thousands of followers! And that’s exactly why people trust their opinions. So, partnering up with these fabulous influencers can take your campaign to the next level! You’ll find them all across the social media landscape – from beauty gurus and gaming enthusiasts to sports fanatics and parenting experts. Each has their own unique style, niche, and follower count, so you can pick the perfect match for your brand. It’s like finding your social media soulmate!

Unique and Fun Content

When it comes to content, short and shareable is the name of the game! You know those snazzy short-form video apps like TikTok and Instagram? They’re all the rage, especially after the pandemic hit. People love bite-sized content that can be devoured in just a few minutes. It’s like satisfying your craving for awesomeness without taking up too much time. Who doesn’t love a quick and entertaining treat, right? And it’s not just about videos; captions matter too! Keep ’em short and sweet, like a shot of espresso that packs a punch. Long gone are the days of lengthy and boring captions. So, keep it snappy, keep it engaging, and watch your content spread like wildfire!

Hey, you know what else is super popular in the Philippines? Branded memes! Yup, those funny and relatable images or videos that make you go, “OMG, that’s so me!” They’re like the cool kids at the social media party, and everyone wants to share them with their friends. So, why not whip up some branded memes for your campaign? They’re quick, they’re quirky, and they’re guaranteed to get you noticed. It’s like giving your brand a whole new level of coolness!

Shopping Convenience

Alright, let’s get down to the nitty-gritty of online shopping convenience. We all know how Filipinos love their shopping, but hey, who has the time to trek to the mall these days, right? That’s where social media platforms have come to the rescue with a fantastic shopping hack – live selling! It’s like having a virtual shopping spree from the comfort of your own home. With live streaming options on Facebook, Instagram, and TikTok, consumers can now buy products instantly, no need to step outside and deal with traffic jams. It’s like magic!

And you know what’s the best part? Live selling gives customers the chance to see the faces behind the brand. It’s like having a chat with the seller in real-time, asking questions, getting recommendations, and feeling all warm and fuzzy inside. Customers love that personal touch, and brands love the opportunity to showcase their products and charm potential buyers. It’s like a win-win situation for everyone! And let’s face it. Filipino consumers? They really value simplicity! It’s a no for complicated transactions and those complex checkouts. So, instead of making them click on your call-to-action buttons, why not make use of online shopping methods right within the social media platforms themselves? Live selling is the answer, my friend! It’s like the magic potion for increasing your online sales and creating a shopping experience that’s personalized and delightful.

Final PopStar Tip

Phew! That’s a whole lot of social media wisdom right there. To sum it all up, social media is the real deal in the Philippines, and it’s the perfect stage for your marketing campaign. But remember, it’s not just about being on the top platforms; it’s about speaking the language of the Filipino market. Add some humor, collaborate with influencers, create short and shareable content, and embrace the ease of live selling. By following these friendly tips, your social media marketing campaign is bound to be a smashing success! So, go ahead. Spark up the social media scene with your brand. You got this!

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your influencer marketing here in the Philippines.