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Captivating the Hearts: Leveraging Kids YouTubers for Effective Influencer Marketing

May 16, 2023

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In recent years, influencer marketing has gained immense popularity as a powerful tool for businesses to reach their target audience. As the digital landscape continues to evolve, one group of influencers has emerged as a major force in the Philippines: Kids YouTubers. These young content creators have captivated the hearts and minds of millions of Filipino children, making them an ideal choice for brands looking to tap into the lucrative children’s market. In this article, we will explore the benefits of leveraging Kids YouTubers for influencer marketing campaigns in the Philippines and why they are a valuable asset for businesses seeking to maximize their reach and impact. Whether you’re a local brand or an international company targeting the Filipino market, harnessing the power of Kids YouTubers can be a game-changer for your marketing strategy.

By strategically collaborating with Kids YouTubers, brands can gain access to a vast and engaged audience of Filipino children and their parents. Kids YouTubers have amassed a dedicated following of young viewers who eagerly watch their videos, often multiple times, and eagerly await their new content. These influential young stars have become trusted figures in the lives of their young fans, and their recommendations and endorsements hold significant weight. By partnering with Kids YouTubers, businesses can leverage their popularity and influence to promote their products or services in an authentic and relatable manner, creating a strong connection with their target audience. Moreover, the Philippines has one of the youngest populations in the world, making it an ideal market for children-focused influencer marketing campaigns. With their vast reach and the potential for viral content, Kids YouTubers offer a unique opportunity to connect with Filipino children and their families, ultimately driving brand awareness, engagement, and sales.

What is a Kids YouTuber and their Role in Influencer Marketing?

For those unfamiliar with the world of Kids YouTubers, let’s delve into what they are and the type of content they create, particularly in the context of the Philippines.

Kids YouTubers have become a prominent presence in the influencer landscape, captivating the attention of young audiences through their engaging videos. Unlike adult YouTubers, Kids YouTubers are often children themselves, some as young as elementary or junior high school students. This unique characteristic sets them apart and contributes to their popularity among their peers.

The primary viewership of Kids YouTubers consists of children from the same generation, making them relatable and influential figures in the lives of their young viewers. The impact they have is profound, inspiring children to aspire to be like their favorite Kids YouTubers and imitate their activities. Moreover, Kids YouTubers hold a significant influence not only over children but also over their families. Parents often join their children in watching these videos, becoming fans themselves. When Kids YouTubers provide high-quality content, parents feel reassured and can enjoy the videos together with their children.

This shared viewing experience has a profound effect on consumption behavior. Kids YouTubers have the ability to introduce and showcase various products, services, and destinations through their videos. This, in turn, influences the decisions made by children and their families regarding the things they consume and the places they visit. Consequently, Kids YouTubers have emerged as influential figures in the realm of influencer marketing, presenting a unique opportunity for businesses to connect with their target audience and promote their offerings effectively.

Popular Video Genres for Children

Kids YouTubers in the Philippines create a wide range of content, each excelling in different genres. Here are some examples of content that are particularly popular among children:

  • Toy Play Videos: One of the most beloved genres is videos where Kids YouTubers play freely with toys. While adults may wonder about the appeal, children experience a sense of simulated play while watching these videos. They can imagine themselves playing with toys they don’t have or enjoy watching their favorite toys being played with. Videos where parents of Kids YouTubers introduce and showcase the features and charms of toys also gather significant attention.

  • Educational Sweets Making: Educational sweets making videos provide a combination of entertainment and learning. These videos offer step-by-step instructions on how to create sweets that enhance skills such as color sense, creativity, and dexterity. These educational sweets kits are readily available in general supermarkets and convenience stores, making it easy for children to follow along and attempt to make them on their own. The challenge aspect of these videos entices children to try their hand at imitating the process and creating their own sweets.

  • Family Outings: Videos featuring family outings to amusement parks, popular facilities for children, factory tours, and visits to parks also attract significant viewership. The natural interactions and joy shared by parents and children in these videos resonate not only with the child viewers but also with their families. Watching Kids YouTubers, who are familiar figures, have fun during outings provides a more relatable and realistic sense of the place’s charm compared to traditional TV programs featuring celebrities. These videos can also serve as a valuable reference for parents seeking ideas on how to spend their holidays.

  • Trains and Vehicles: Trains and vehicles have perennial popularity among children. Kids YouTubers cover various train-related videos, including classic toy reviews such as Tomica and Plarail, as well as videos showcasing real-life train sightings and rides. While many children enjoy seeing trains firsthand at crossings or stations, videos offer a simulated experience when going out is not possible. These videos provide an engaging and educational way for children to explore their fascination with trains and vehicles.

Benefits of Utilizing Kids YouTubers for Marketing

Children, along with their parents and even grandparents, actively engage with kids’ channels. So, why not harness the power of kids YouTubers for your marketing efforts? Here are some key advantages of incorporating kids YouTubers into your PR strategy, offering a distinct impact compared to adult YouTubers and influencers.

  • Reach Children and Families: When it comes to PR videos, the wrong influencer match or an incorrect approach may backfire, leading viewers to doubt the authenticity and quality of the product. However, with kids YouTubers, they provide honest and genuine reactions, regardless of whether it is PR or not. If the content is fun and interesting, kids YouTubers naturally express their enthusiasm. This allows for a more realistic presentation of the product’s merits while toning down the overtly promotional aspects. Additionally, children, as viewers, tend to watch videos without preconceived notions of PR, allowing them to enjoy the content seamlessly alongside their regular kids YouTuber viewing. By leveraging these videos, you can effectively communicate the appeal of your products or services to both children and their parents. It becomes a valuable resource for parents and grandparents seeking guidance in selecting toys and is therefore watched not only by children but also by the entire family.

  • Increased Views and Buzz Generation: Children have a tendency to repeatedly watch their favorite videos to a degree that surpasses adult viewers’ expectations. Consequently, the view count of a single video tends to rise significantly. Videos with a high view count are more likely to be recommended and shared, making kids YouTuber videos more prone to generating buzz compared to general YouTuber videos. Conversely, low view counts indicate minimal engagement among children. By analyzing the view counts, even for videos from the same kids YouTuber, you can deduce which videos resonate well with children. This data can also serve as market research, providing insights into the type of content that captivates children’s interests.

Key Considerations for Working with Kids YouTubers

Kids YouTubers can be highly influential, but not all popular YouTubers are suitable for your marketing goals. To maximize the appeal and ensure satisfaction among the children and families who watch them, here are some important points to keep in mind when engaging with kids YouTubers.

  • Prioritize Compliance and Safety: Kids YouTubers are minors, and their audience consists of other children. It is crucial to exercise extra caution regarding content and expression. Even minor issues that attract criticism or scrutiny can significantly damage your company’s credibility. Clearly communicate your guidelines and expectations to the YouTuber, ensuring compliance and safety are maintained without stifling their creativity. Take proactive measures during the selection and appointment process to prevent any compliance or safety concerns from arising. When evaluating potential YouTubers, don’t solely rely on subscriber counts and video views; also consider the comments, past posts, and viewer reactions. Before making any requests, thoroughly assess their online presence for potential issues such as a significant number of haters or a history of controversial incidents.

  • Assess the Kids YouTubers’ Fit: While it may be tempting to collaborate with a Kids YouTuber with a large subscriber base and exceptional content, it is equally crucial to consider other essential factors. Look for YouTubers who have a genuine connection and affinity with your product or service. Carefully examine their original content to determine if their genre, interests, and personality align with your company’s offerings and corporate values. Lack of synergy between the Kids YouTuber and your product or service can make viewers uncomfortable with the PR video, and some may even express disgust. This could lead to poor viewership and ultimately undermine your marketing efforts. Ensure a strong alignment between the Kids YouTuber and your brand to maximize the potential success of your collaboration.

Final PopStar Tip:

In conclusion, partnering with Kids YouTubers in the Philippines provides businesses with a powerful way to connect with a large and engaged audience of Filipino children and their families. These authentic and relatable influencers offer a unique opportunity to promote products or services effectively, drive brand awareness, and influence consumption behavior. Prioritizing compliance, safety, and alignment with the brand’s values are essential for a successful collaboration. By leveraging the popularity and influence of Kids YouTubers, businesses can maximize their reach and impact in the dynamic realm of influencer marketing.

Send us a message or contact our Team at contact@pop-star.me for more information on how PopStar can help your Kids Youtuber influencer marketing here in the Philippines.