Building Authentic Connections: TikTok Influencer Marketing in the Philippines

March 16, 2023

building-authentic-connections-tiktok-influencer-marketing-in-the-philippines banner

16 March 2023 — Merr Fe Painagan

In the Philippines, TikTok influencer marketing has become increasingly popular since its inception, with a significant surge in 2020. Although the app was initially intended for music and dance videos among teenagers, it has now expanded to include adults, brands, and businesses.

While adding another social media platform to your marketing efforts may seem daunting, creating a TikTok strategy is worth considering. The app’s algorithm for content discovery provides a great opportunity for your videos to go viral, or at the very least, reach new audiences. Even if you don’t have much time to create TikTok content, developing a plan is still advisable for businesses and marketers. Don’t miss out on the opportunity to tap into TikTok’s growing user base in the Philippines.

1. TikTok Is Taking Over The Social Media Game

In the Philippines, TikTok has emerged as a social media platform that’s loved by many. Unlike other social media platforms, TikTok is exclusively focused on videos, making it unique and different. The platform is optimized for mobile devices and features short, snappy clips that are easy to consume. Unlike YouTube, TikTok’s video algorithm is designed to surface short-form videos that suit users’ interests, making it extremely engaging.

TikTok’s popularity has grown rapidly in recent times, thanks to the coronavirus pandemic. With more people spending time at home, the app provided a fun way to pass the time, with its focus on dances and audio clips. Users could learn and practice dances at their own pace, then upload their versions to the platform. TikTok’s algorithm also played a significant role in its success, offering users an engaging and personalized experience.

If you’re looking to build a strong social media presence in the Philippines, TikTok is a platform worth considering. Its unique approach to video content and algorithm for surfacing content make it an excellent platform for building brand awareness and reaching new audiences. Don’t miss out on the opportunity to tap into the growing popularity of TikTok in the Philippines.

With TikTok, influencers are quite popular

In the Philippines, many influencers have recognized TikTok’s potential as a platform to grow their following and connect with new people. The app allows users to link their bios to their YouTube or Instagram accounts, making it easy for influencers who already have a following on these platforms to direct their TikTok audience back to their other channels.

Brands are starting to leverage TikTok’s popularity by launching influencer campaigns on the platform. With so many different types of influencers on TikTok, brands can easily find the perfect partner for their campaigns. A simple TikTok search can help identify the best influencers in your niche and budget.

TikTok influencer marketing campaigns often include creating challenges, which are extremely popular on the platform. Users are encouraged to create their own videos based on a particular topic, audio clip, or even duplicating a particular dance. By creating a challenge around a product, brands can effectively launch their campaign with influencer marketing and watch it grow among other users.

If you’re looking to expand your brand’s reach and engagement in the Philippines, partnering with TikTok influencers could be the right strategy for you. With the platform’s increasing popularity, working with influencers on TikTok could help your brand tap into a massive and engaged audience.

2. TikTok Makes it Easy to Become Popular in No Time

Unlike other social media platforms, you don’t need to spend months or years on TikTok to build a big following. TikTok’s algorithm has a unique way of showing your videos to people who are likely to appreciate them, based on factors such as liked videos, audio clips, hashtags, accounts followed, and more. This means that regardless of how many followers you have or how your previous videos performed, your first TikTok video has a chance of going viral if it includes popular audio and well-chosen hashtags.

This feature distinguishes TikTok from other social media platforms, where the goal is to grow a following to increase brand awareness. While growing a following is still important on TikTok, it’s not a requirement for creating a viral video. Instead, you should spend time exploring TikTok trends, popular hashtags, and creating a video that fits with these popular elements.

That’s why TikTok has plenty of influencers in different niches. As users engage with content they enjoy in a particular niche, they’re shown more videos in that category. TikTok users typically post about their interests and hobbies, which makes it easy for them to connect with people who enjoy the same content. You can find lifestyle, fashion, beauty, and food influencers on TikTok, but you can also discover more niche influencers such as calligraphy, corgis, or figure skating.

3. You Can Make A Genuine Relationship With Your Audience

One of the unique features of TikTok is its ability to allow influencers to create a genuine connection with their followers. Unlike other social media platforms, TikTok’s algorithm provides an equal opportunity for everyone to become popular overnight. This has made it easy for influencers to grow their following and connect with new people quickly.

As influencers continue to engage with their followers, they build up trust and credibility, making it easier for them to influence their purchasing decisions. The trust that influencers have built up with their audience on TikTok is incredibly valuable for brands that want to reach new customers.

By partnering with influencers on TikTok, brands can create an authentic connection with their target audience. The audience of the influencer already trusts them and respects their opinions, so when they see them promoting a product, they are more likely to consider it. TikTok influencer marketing is a great way for brands to tap into this trust and credibility and reach new customers. Once influencers introduce a brand to their audience, the audience is more likely to trust the brand, follow them, and try to learn more about their product.

The Influence of TikTok in Marketing

TikTok has become an essential platform for brands and businesses in the Philippines to create a solid online presence. By using popular audio and relevant hashtags, businesses can increase their chances of going viral on the platform. Unlike other social media platforms, TikTok’s algorithm does not depend on the creator’s statistics to determine the video’s virality. In fact, a video from a new account can quickly become popular if it contains audio that resonates with the users and uses well-targeted hashtags.

To maximize the potential of TikTok, businesses need to find their ideal audience and create content that matches their interests. By engaging with their target audience, businesses can discover what resonates with them and tailor their content to align with those trends.

Collaborating with influencers on TikTok can also be a great marketing strategy to get a brand or product in front of a new audience. By carefully selecting the right influencer who resonates with your niche, your brand can attract potential new customers.

TikTok has quickly become a crucial social media platform for consumers and brands. As a business, it’s essential to establish a presence on TikTok to learn and understand its power for future marketing strategies. So, create a TikTok account and start exploring the platform’s potential for your brand’s growth.

Final PopStar Tip

TikTok influencer marketing is becoming increasingly popular in the Philippines. The app has a unique approach to video content and an algorithm for surfacing content that makes it a great platform for building brand awareness and reaching new audiences. Influencers on TikTok have recognized its potential as a platform to grow their following and connect with new people.

Brands can easily launch their influencer campaigns on the platform and partner with the best influencers in their niche and budget. TikTok’s algorithm provides an equal opportunity for everyone to become popular overnight, which makes it easy for influencers to create a genuine connection with their followers. TikTok influencer marketing is a great way for brands to tap into this trust and credibility and reach new customers.

Send us a message or contact our Team at for more information on how PopStar can help you in your influencer marketing with the help of TikTok influencers.

section three background

Work with PopStar!

Start your Influencer Marketing Campaign and work with the top Instagram, TikTok, and Facebook influencers in the Indonesia and Philippines!